Soft drinks <span id="Soft drinks "></span> – Page 128
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Appletiser: win a gem
Appletiser is launching its biggest summer on-pack promotion, offering consumers the chance to win diamond jewellery worth up to £1m.The first prize is £50,000 worth of jewellery designed by Tom McEwan (designer to Kate Moss and Angelina...
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On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
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Coca-Cola adds to fanta Z range
Coca-Cola Enterprises has added a new variant - Fanta Z Summer Fruits - to its Z (zero added sugar) range.CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange,...
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Vimto keeps purple focus
Vimto is showing it still has a sense of humour after Purple Ronnie’s departure.Its Shlurple the Purple TV campaign kicks off on May 1 with a 20-second ad which shows the effect the drink has on a male consumer. After just a couple of sips, the...
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Fanta Z mixes up new juice flavour
Fanta Z Summer Fruits is the latest addition to Coca-Cola Enterprises’ new Z (zero added sugar) range. CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange, Fanta...
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Tesco gives brands a rough ride
Supermarket own-label smoothies are outdoing market pioneers such as PJ and Innocent. But, by focusing on innovation and new product development, the big names are hitting backOwn label continues to be king of the castle within the...
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Purple Ronnie given the push
Purple Ronnie has been given the push by soft drinks brand Vimto after failing to convert new drinkers. Research by the brand found that while existing consumers liked the character, which has been the face of Vimto’s advertising campaign for ...
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Coke subsidiary buys Bulgarian water company
Coca-Cola Hellenic Bottling Company has announced the acquisition of 100% of Bankia, one of the leading Bulgarian natural mineral water companies.Bankia’s assets include production facilities located outside of the Bulgarian capital of Sofia...
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AG Barr axe falls
AG Barr, the maker of Irn-Bru and Tizer, has said job losses will occur with its plans to close most of its Scottish sites, including its head office in Glasgow. It plans to consolidate operations from six sites into its Cumbernauld site in a bid to...
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Tango turns on health appeal
Britvic is launching a clear, sugar-free version of Tango in response to a backlash against sweet soft drinks in favour of healthier options.Tango Clear, which is set to hit shelves in April, is part of the company’s response to a growing...
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Lucozade’s sporty look
Lucozade has given its sports drinks a ‘go-faster’ image to appeal to active consumers.The Lucozade Sport 500ml bottle now has a more streamlined shape along with a sportscap, which makes it easier to drink with one hand.Lucozade Sport...
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Dodgers go vimto
Biscuit golden oldie Jammie Dodgers is getting new flavours – the first flavour extension in the brand’s history – backed by £2m ad campaign.A Vimto-flavoured version of the Burton’s Foods biscuit will be launched in April in a strategic link...
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Jammie Dodgers' fizz factor
Biscuit golden oldie Jammie Dodgers is aiming for a more trendy image with its first flavour extensions in the brand’s history and a £2m advertising campaign aimed at kids.The Burton’s Food biscuit is launching a Vimto-flavoured version in...
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Bottlegreen offers premium sorbets
Bottlegreen Drinks is pouring its expertise into a premium range of sorbets. The virtually fat-free range comes in three varieties – Elderflower, Ginger & Lemongrass and English Summer – and is expected to be a hit with women looking for healthy...
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Lime Coke dashes to launch
The battle between Coca-Cola and Pepsi to win share of the flavoured cola category looks set to hot up even further with the UK launch this month of Diet Coke with Lime.The brand is being rolled out across stores after becoming the number one...
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Dude boosts nutrition for children
Fruit juice brand Innocent is to make its first foray into the £265m children’s drinks market with the launch of a range of single-serve smoothies.Innocent Smoothies for Kids are slightly sweeter than the company’s ‘adult’ smoothies and contain...
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PepsiCo UK adds PJ Smoothies to its drinks line up
PepsiCo UK, the maker of Pepsi and Gatorade, has bought UK fruit and smoothie brand PJ Smoothies for about £20m.PJ Smoothies sells 300,000 bottles of fruit juice and smoothies a week and is expected to turn over about £15m this year. It...
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Vimto outlines strategy for Panda
Vimto is to shake up Panda drinks after buying the brand from Hall & Woodhouse for an undisclosed sum.The soft drinks division of Nichols plans to review the kids’ range, introduce new products, delist underperforming lines and amend the...
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Hall & Woodhouse sells Panda brand
Hall & Woodhouse has announced today it has sold its Panda brand and Popzone range to soft drinks company Nichols.Sales and marketing of the Panda brand and Popzone range will now be the sole responsibility of the Vimto Soft Drinks Division...
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Cosslett checks in to InterContinental role
Cadbury Schweppes’ president, Europe, Middle East and Africa, Andrew Cosslett, has been appointed by InterContinental Hotels Group as its new chief executive. He is to take up his position no later than March.Cosslett has been in his current...