Soft drinks <span id="Soft drinks "></span> – Page 130
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Coke rejects Nazi slurs
Coca-Cola has hit out at a new London art exhibition which has linked it with WWII Nazi Germany.Curators of the show, comedian Mark Thomas and artist Tracey Sanders-Wood, claim the company advertised in Nazi papers and exhibited at...
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Rising stars
>>A monthly look at the most promising newcomers in key grocery categories. this month: soft drinksVanilla Coke seems to have proved a winner among UK soft drinks newcomers, closely followed by Zesty Berry, a brand extension to...
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Lucozade fielding Owen
England striker Michael Owen is set to lead the attack in an on-pack promotion for energy drink Lucozade Sport.Rolling out now and running throughout the Euro 2004 championships, promotional packs will flag up the ‘Are you ready to win £1m?’...
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Sweet ideas from Vimto
McCowan’s, the chewy sweets maker, is launching a new range of pre-packed Vimto bonbons. The company alreadymakes the Vimto chew bars and has once again joined forces with Vimto Soft Drinks to extend its offering.Aimed at kids and adults,...
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Tarring rises to MD spot at drinks supplier Rubicon
Exotic juice drinks supplier Rubicon has appointed a new senior management team to help the business keep pace with rapid expansion.Sheila Tarring has beenpromoted from sales and marketing director to MD after 15 years at the...
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7UP’s mock philosopy
Fido Dido is returning as the face of 7UP as part of a £1.5m push for the fizzy soft drink.The cartoon character returns to packs for a limited period from this month as a football theme links the brand to the build-up for the Euro 2004...
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Cadbury names new science officer
Cadbury Schweppes has announced the appointment of David Macnair as chief science and technology officer.Macnair will lead the group’s science and technology organisation and agenda. He will report to Todd Stitzer, CEO of Cadbury...
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Bottlegreen adds a blueberry to its pressé range
Bottlegreen Drinks is adding a Blueberry flavour to its pressé range and relaunching its portfolio with new labels.A marketing budget of just under £1m will back the move and is due to break next month. Activity is set to include on-pack...
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Pepsi bottler expands in Mexico
The Pepsi Bottling Group has bought Mexican bottler Gaseosas based in Mexicali.PBGroup boss John Cahill said: “While sales at Gaseosas represent only about 2% of total Pepsi sales in Mexico, there is ample opportunity for growth in the...
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Coke ignored doubts of buyers
Coca-Cola ignored senior buyers’ concerns over its attempts to flog ‘tap water’ brand Dasani as a premium bottled H20, The Grocer has learned.And industry experts have now warned that Dasani is in danger of becoming one of the quickest...
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Foodservice needs a long-term view
from Alistair Price, What Price Solutions‘cooler abuse’ is down to coke’s bosses from Sean Brown, trainee manager, EssoSir; I was interested to read the article by Linda Pettit on the obvious...
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Fury as Coke bans rival bottles
Coca-Cola has launched its first assault on Britain’s bottled water market with Dasani, a filtered water fortified with minerals, but has also banned independent retailers from stocking rival brands of bottled water in its chillers.Angry...
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OOOHH, it’s ribena
n GlaxoSmithKline is adding two limited edition taste sensation drinks, Oooohh and Aaarghh, to its Ribena portfolio.n Targeted at children, the former delivers a chilling aftertaste while...
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Fury as Coke bans rival bottles
Coca-Cola has landed itself in hot water with independent retailers – after banning them from stocking rival brands of bottled H2O in its chillers.The drinks giant has launched its first assault on Britain’s bottled water market with Dasani, a...
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Stephens joins Barr to build Tizer and Irn-Bru
Colin Stephens is to join Barr Soft Drinks on March 1 as general sales manager, responsible for building sales of brands such as Irn-Bru and Tizer.He will occupy a newly created post, assuming responsibilities previously managed by commercial...
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New takes on a Ribena classic
GlaxoSmithKline is pitching Ribena into the taste experience arena with two limited edition drinks aimed at generating extra sales of £5m.The pharmaceuticals to soft drinks giant is introducing cartons of Ribena Oooohh and Aaarghh in a bid to...
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Pepsi bottler’s volumes up in Europe
The Pepsi Bottling Group said volumes in Europe rose 14% in 2003 with good performances from Pepsi Vanilla – launched last summer – and its diet drinks.Worldwide case volume increased 1%, but was flat in the US.Net income for 2003...
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GSK to invest £100m in drinks
GlaxoSmithKline is to drench its cold drinks brands with a £100m investment this year.The giant spend, up from £79m last year, will be ploughed into its Ribena and Lucozade propositions and will include funding for new products.Plans for...
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tango’s instant win
Britvic is running a new on-pack promotion on Tango in a tie-up with gaming giant PlayStation2. The Play4Real instant-win push will offer the the chance to win one of 40,000 prizes including games and music vouchers.A £1m marketing budget...
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Instant attraction
England rugby hero Jonny Wilkinson is to appear on limited edition packs of Lucozade Sport in time for the Six Nations Championship which starts next month.
The drop-kicking World Cup winner will also be back on the nation’s TV screens as GSK…