Soft drinks <span id="Soft drinks "></span> – Page 131
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Pepsi returns to Iraq
PepsiCo has signed an agreement with Baghdad Soft Drinks Company to make and distribute Pepsi, 7-Up and other soft drinks in Iraq by the end of June.President of the Middle East/Africa region of PepsiCo International, Saad Abdul-Latif, said:...
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PepsiCo reveals senior line up after integration
PepsiCo UK has unveiled its senior management changes following the integration of its four UK businesses, Walkers Snack Foods, Quaker Foods, Tropicana and Pepsi-Cola. Tom Kuzio, senior vice president – sales at Walkers, takes the same title...
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Top Products survey: Soft Drinks
Diet Coke has hit the top spot in carbonates, overtaking its standard counterpart for the first time. Arch rival Pepsi is finding life sweet under distributor Britvic which itself has a winner with Robinsons What a difference a year...
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Unilever/Pepsico JV announce new structure
Unilever Bestfoods has announced the management structure for the Pepsi Lipton International joint venture it launched in October.The enterprise was set up to expand the marketing and distribution of Unilever Bestfoods’ Lipton ready-to-drink...
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PGB Mexico names new boss
The Pepsi Bottling Group has announced Rogelio Rebolledo as its new president and chief executive officer of PBG Mexico, to replace Jaime Costa Lavín from January. Pablo Lagos will take up the new position of chief operating officer...
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Lucozade turns on the brain power
GlaxoSmithKline this weekend kicks off the first TV ad for Lucozade Energy since its decision to drop advertising icon Lara Croft.Hitting screens today (Saturday), the new treatment replaces the ‘Gone a Bit Lara’ campaign and marks a change...
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Coke sales up in Europe
US soft drinks giant Coca-Cola said third quarter sales rose 6% boosted by a combination of volume growth of its brands outside its domestic market and the weak dollar. Turnover rose to $5.7bn from $5.3bn with volumes in North America up...
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PBG expands in Russia
Nidan Foods, one of Russia’s largest juice makers, said it has signed an investment and distribution agreement with Pepsi Bottling Group. Pepsi will invest $60m to package its Tropicana juice brand at Nidan’s Moscow-based factory. In...
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wiseman scoop
Robert Wiseman Dairies MD Robert Wiseman has won the Ernst & Young Entrepreneur of the Year award. Joint MDs of A McLelland & Son, Alastair and Douglas Irvine, were named Consumer Products Entrepreneurs of the Year while Innocent Drinks ...
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Coke settles spat with former employee
Coca-Cola has paid a former manager a total of $540,000 for him to drop fraud allegations against the company. Matthew Whitley accused Coke of rigging a marketing test to raise the popularity of Frozen Coke at Burger King restaurants in...
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Storewatch
StorelocationRanked from cheapest full basket downwardsAsdaHyson Green, Nottingham£37.00Date of shopping trip: 16.04.04Time of trip: 09.23Time in store: 39 mins Time at checkout: 4 minspromotions: Walkers 4 for £3, Diet Coke 3 for £3.20,...
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Tango Apple goes active
Britvic is throwing its Tango Apple brand out into the streets as part of a £2m marketing push.The money is being ploughed into a Big Drench Roadshow initiative which will take place for three weeks from October 11.Visiting 12 major...
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Diet Coke’s model prize
Supermodel Caprice is to star in TV commercials for Diet Coke’s Destination Hollywood promotion, the brand’s biggest on-pack offer yet. The promotion offers prizes that “money can’t buy”, including the opportunity to attend a star-studded Hollywood...
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AG Barr profits brew
Scottish drinks manufacturer AG Barr said the hot weather had boosted its citrus-based drinks – Orangina, Lipton Ice Tea and Simply Citrus. Pre-tax profit rose 16% from £6.2m to £7.2m for the six months ended July 26. Turnover increased by...
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Ribena’s place in the music charts
Ribena is set to sponsor ITV’s Saturday morning music chart programme CD:UK from the end of this month.The deal, which will run for three months, gives the blackcurrant drinks brand the opportunity to expand the brand’s target audience...
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Enrique Iglesias on Pepsi
Spanish popstar Enrique Iglesias is to be the final face of Pepsi’s international music line up for this year.He joins the likes of Robbie Williams, Britney Spears and Ms Dynamite who have teamed up with Pepsi to offer consumers the chance...
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Freekee is tango’d
Britvic is bringing its six-month-old kids’ milk and juice drink Freekee Soda under the Tango banner and reducing the 330ml price from 62p to 55p, with an initial promotion of 49p. n The move comes after the threat...
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Britvic’s Freekee makes a Strange move
Britvic is bringing its six-month old kids’ milk and juice drink Freekee Soda under the Tango banner, in advance of a legal challenge.The company would not name its challenger but the Patents Office confirmed that the only other product...
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Britvic’s Freekee goes Strange
Britvic is bringing its six-month old kids’ milk and juice drink Freekee Soda under the Tango banner, in advance of a legal challenge.The company would not name its challenger but the Patents Office confirmed that the only other product...
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Coke plays it cool with Burger King
Coca-Cola has offered to pay $21.1m to Burger King after it undermined a beverage market test in the fast food chain’s Virginia restaurants three years ago. The Frozen Coke scam had been to hire an outside consultant to spend up to...