Soft drinks <span id="Soft drinks "></span> – Page 132
-
News
Red Bull ad drives on
Ads for Red Bull on petrol pump nozzles with the message ‘keep your motor running’ were unlikely to be taken literally advertising watchdogs have said.The response by the Advertising Standard Authority was to complaints which said that not...
-
News
Game on with Tango
Britvic has teamed up with gaming giant PlayStation 2 for an on-pack promotion on its Tango range which offers the chance to appear in a video game. There are also 74,000 other PlayStation prizes up for grabs, including consoles. The...
-
News
Cadbury cautions over exchange rates
Cadbury Schweppes said it anticipated earnings for the first half – including acquisitions – to be “broadly level with 2002” but warned of the effect of negative currency movements. The chocolate and soft drinks giant said fluctuations in...
-
News
Coke names new marketing chief
Coca-Cola has named Daniel Palumbo as its new chief marketing officer of the soft drinks giant Stateside.The top marketing job had been open since March, when Stephen Jones resigned.Palumbo will be responsible for overseeing...
-
News
Prestigious PepsiCo job for Martin Glenn
Martin Glenn, formerly the president of Walkers Snacks, has been promoted to the role of president of PepsiCo UK. This newly created division unites PepsiCo businesses Pepsi, Walkers Snacks, Tropicana and Quaker in the UK and Glenn will oversee...
-
News
Innocent gets on its bike
Mary Carmichael Smoothies specialist Innocent is set to embark on a £1.5m summer marketing programme, more than its total promotional spend to date. Activity will include what the four-year-old company claims is a marketing first ...
-
News
Energy again taps into Lara brains and brawn
GlaxoSmithKline is kicking off its £21m investment programme for Lucozade Energy with what it claims is its "biggest ever" promotion for the brand. Entitled Your Brain is a Weapon Load it like Lara', the push continues the energy drink's...
-
News
Lucozade boost for GSK
GlaxoSmithKline posted an 11% jump in first quarter profit boosted by its consumer healthcare unit with brands such as Lucozade and Macleans and from its worldwide pharmaceutical business. The healthcare giant said pre-tax profit rose to...
-
News
Fanta’s million
Coca-Cola is launching its “biggest ever” on-pack promotion on Fanta with a prize pool worth over £1m.Running from May to July, the text and win promotion across more than 100m cans and bottles will offer consumers the chance to win one of...
-
News
pepsi dynamite
Music sensation Ms Dynamite is following in the footsteps of Madonna and Robbie WIlliams by signing a deal with Pepsi. Continuing the brand's associations with pop, the deal includes sponsoring Ms Dynamite's first full public performance later...
-
News
CCE pours £56m into UK portfolio
Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers – teenagers, young adults and families.A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops the soft drinks...
-
News
CCE pours £56m into UK portfolio
Mary Carmichael Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers teenagers, young adults and families. A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops...
-
News
Safeway opens up Vanilla Coke
Safeway has today exclusively started selling Vanilla Coke and Diet Coke one week ahead of other retailers.According to Safeway this is Coke’s biggest launch this year with some £5m of advertising support.The retailer said that the...
-
News
Nichols plant shake up
Nichols, the parent company of Vimto Soft Drinks, is planning to outsource manufacturing of its brands in an effort to increase operational efficiency. The move would involve closing its factory at Golborne near Manchester, which makes Vimto,...
-
News
FA link boost for Gatorade
Pepsi has announced a £20m sponsorship deal with the Football Association which gives the brand the right to use the England squad and the FA Cup in its marketing campaigns.The deal will help to herald the UK arrival of Pepsi’s Gatorade...
-
News
Here comes Vanilla Coke
Coca-Cola is to launch new Vanilla flavour in both standard and Diet formats next month, The Grocer has learned. Speculation as to when the soft drinks giant would finally launch the new brand was ended this week as visitors to the Convenience...
-
News
PepsiCo to launch vanilla cola?
PepsiCo may launch a vanilla-flavoured cola following the success of Vanilla Coke from arch rival Coca-Cola last year. By October last year Vanilla Coke had sold 60 million cases in its first five months on the US market, according to Coke....