Soft drinks <span id="Soft drinks "></span> – Page 134
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Lucozade's synergy with Lara gets a fresh burst of attitude
GlaxoSmithKline is lifting the lid on a raft of marketing activity across its drinks brands in the latest phase of a £62m support strategy. Ribena, Lucozade Energy and Lucozade Sport will all get three-month on-pack promotions. Lucozade Energy's ...
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Cadbury Schweppes has taken second place in the European che
Scottish convenience chain David Sands has opened its 15th store. The site, in Thornton, Fife, was acquired from an independent trader in June after a local press ad campaign for sites. Sainsbury has enlisted 230 village stores and sub post offices...
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Morrisons bows to Asda while Stella topples top brand Coke
Morrisons is finally ousted from the top of the fascia chart as Asda steals ahead by three percentage points to take the number one spot. Asda continues with a particularly strong alcoholic drinks section, most noticeably featuring price promotions...
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Winnie the Pooh Roo juice first Coke-Disney line in UK
Coca-Cola Enterprises has finally announced plans to make use of its licensing agreement with Disney in the UK, with the launch of a range of drinks for kids, Winnie the Pooh Roo Juice. The drinks giant's global deal with Disney is a year old and...
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White prepares to succeed Barr
AG Barr, maker of Irn-Bru, Tizer and Orangina brands, has recruited Roger White as managing director. White, who takes up his post on September 30, will be groomed as chief executive, ready for the time when chairman Robin Barr takes on a...
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Bites: Tango Talk; Walker's Nonsuch; Tobasco; Dailycer
Britvic Soft Drinks is to extend its Tango Talk campaign with more 500ml packs available from Monday.
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Bites: Ian Botham; Ye Olde Oak's Premium Hot Dogs; National Condom Week; Pepsi; Rizla
Ian Botham has lent his nickname Beefy to a range of Perkins Frozen Foods meat products.
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Asda leapfrogs Safeway to No 2 spot,Coke thrives on multibuy
Morrisons remains top of the stores chart although its lead has been cut once again, with Asda just a little over two percentage points behind in second place, and Safeway a further three percentage points behind in third place. Tesco, Sainsbury...
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Lemon flavour Pepsi shows a zest for trial in multiples
Simon Mowbray Pepsi is to launch its lemon flavoured cola drink Pepsi Twist in the UK but only as part of a trial through multiple grocers, the soft drinks giant has revealed. The company was first to market with such a product in the US last...
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fizz-tastic rivalry
Soft drinks is a hugely competitive marketplace, and the battle between leading flavoured carbonates Fanta and Tango will get even more aggressive as Tango struggles to regain the ground it lost in 2001, while Fanta attempts to take its fantastic...
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COCA-COLA LEFT LEGS IT
Coca-Cola Enterprises has signed up a three-legged cartoon footballer called Leggsy to star in a UK-only 2002 World Cup TV ad campaign for Coke. The 60-second Supersub' ad will run from Friday (May 3) for eight weeks. In the ad, Leggsy who...
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The Lilt Ladies vs the Weathermen
Created by: Mother Launched: 1998 Now icons of fmcg advertising, Lilt ladies Hazel and Blanche auditioned for roles as the embodiment of the brand's Caribbean image just by turning up and laughing. Originally intended as a short-term campaign,...
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Coca-Cola fights back with lemon variant for Diet Coke
Mary Carmichael Coca-Cola is aiming to add fizz to the UK cola drinks sector with the launch of a lemon-flavoured variant of Diet Coke in June. The soft drinks giant hopes new Diet Coke with Lemon will boost the sector, which has been under...
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Vimto is launching a new design for its 500ml PET carbonate
Westbridge Foods is aiming for a pizza' the action in snacking by launching Aldo's Pizza Bars microwaveable snacks in three recipes Triple Cheese, Tuna & Sweetcorn and Spicy Chicken TexMex. Rachel's Organic Dairy has introduced two new low...
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Innocence at large in juices
Smoothie specialist Innocent Drinks launched its first range of fruit juices. Three products will be available from May in apple, blackcurrant and elderflower, orange, mango and lime, and pink grapefruit, pineapple and lime flavours. Innocent's...
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Beckham plays the field as Pepsi and Coke bag Cup appearance
Britvic has announced plans to get maximum mileage from football star David Beckham in a range of Pepsi World Cup promotions. The news comes as arch- rival Coca-Cola revealed it is to feature the England captain on a special-edition Coke bottle ...
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Red Alert for No 1
Halewood International is rolling out a new pretender to Red Bull's energy drinks crown with the launch of Red Alert. A 500ml PET bottle gives the new arrival a point of difference, making it resealable and portable. The company said this made it...
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TV ad for Citrus as Vimto splashes out
Vimto Soft Drinks is planning a record £3.5m marketing spend this year on its flagship squash and carbonated brand, kicking off with a TV ad for newcomer Vimto Citrus on Monday (Februrary 18). The company said the spend came on the back of...
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Amoy Soy Sauce 150ml Save one third Shared gondola end
Amoy Straight To Wok Egg Noodles Save one third Gondola end Sainsbury Birds Eye Alphabites Bogof Shared gondola end Sainsbury Coke 2 litre Bogof ...
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Earing will focus on costs and customer base for Vimto Soft
David Earing has been appointed md of Vimto Soft Drinks and Nichols International. Earing replaces Stuart Fawcett who is to become head of commercial development for parent group Nichols. Earing was previously operations director at Aujan...