Soft drinks <span id="Soft drinks "></span> – Page 135
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Fanta does a fruit twist
Coca-Cola is extending its Fanta brand with a new flavour Fruit Twist. The peach, passionfruit and orange-flavoured pop hits shelves this month and follows the launch of Fanta Icy Lemon almost exactly a year to the day. The soft drinks giant...
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Old favourites dress to kill while the giants wrestle over a
Some old favourite brands got dressed up this year. Schweppes mixers and Nescafé both got their first packaging revamp in 20 years, while four-finger Kit Kat and Cadbury Dairy Milk both had shiny new flow-wrap outfits. Hovis loaves sported new...
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Coca-Cola's Powerade aims to take lead in sports drinks
Simon Mowbray Coca-Cola has announced its biggest European launch since the introduction of Diet Coke 20 years ago. The soft drinks giant said it aimed to "take the lead" in the fast growing but "underdeveloped" sports drinks sector across seven...
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All ethnic communities need reassurance after US attack
Sir; The events of Tuesday, September 11, brought a new meaning to the word terrorism'. The loss of innocent life on such a large scale and the devastation that followed the attack was both horrifying and traumatising. The world needs to know who...
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Coke and P&G abandon alliance
Coca-Cola and P&G have pulled the plug on their multibillion partnership to hive off brands including Sunny Delight, Pringles and Minute Maid into a standalone enterprise. In a tersely written joint statement, the two parties said they would...
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Spar Spar Spar Spar Spar
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Cardiff needs Welsh wizardry on prices
Independent stores were given the thumbs up when we added them to our hit list again after a break of six months. Two were repeat visits and this time the bill at Plymouth was 10p less than in March because of cheaper Coke. Our shopper also picked...
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Asda hot on heels of Tesco activity; Carlsberg takes the bra
Soft drinks remains strong this week and holds onto the top position in the category chart. Coca-Cola, Lilt and Robinsons support the category and all appear in the top 10 brands, with multibuy offers particularly prevalent. Alcoholic drinks has...
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The Lilt Ladies
"I love the latest Lilt ads with the two large West Indian ladies trying out horseriding, golf and yoga. Of course, they are hopeless and chaos rules until they get a chance to relax with their favourite drink, but their laughter is so infectious...
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Cadbury Schweppes: Bitter buys for Mott's
Cadbury Schweppes' Mott's subsidiary is focusing on profitable niche brands with the acquisition of the North American ReaLemon and ReaLime superbrands. Motts is to pay $128m (£90m) for the Eagle Family Foods brands, which last year had sales of...
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Pepsi goes on message
Pepsi is the latest brand to use mobile phone text messaging in a teenage-targeted music-related promotion. Pepsi and 7Up 330ml and 500ml packs will carry numbers that teens can use to text a blag' a reason why they should receive a ticket to a...
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Blanche and Hazel return for a hit summer of Lilt laughter l
Exclusive Mary Carmichael The Lilt Ladies are back on TV on June 16 to spearhead a new multimillion Lilt Laughter Lobby campaign for the Coca-Cola GB brand part of the company's £35m brand revitalisation programme. In four executions, the...
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TANGO SPOOF
Britvic has homed in on TV's Big Brother for a Tango backed 90 second radio spoof Big Bother on regional stations three time a day. It follows the antics of housemates' Tony (Blair), Dale (Winton), William (Hague), Robbie (Williams), Dot (Cotton),...
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Coke is the strongest'
Coca-Cola whose Music4You promotion with The Sun and the News of the World broke on May 19 took the top honours at the Superbrands Tribute Event 2001, winning the strongest superbrand' award. Former boxing champ Chris Eubank, presenting the...
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The Grocer focus on soft drinks: new product monitor - energ
Everyone knows the energy drink bestsellers - Red Bull, Lucozade Energy and Sport - to name but three. But what about the newcomers? The last 12 months has seen the market flooded with new brands. ACNielsen gives the lowdown on the top 10...
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Coca-Cola spends £30m on ad blitz for five core brands
Coca-Cola is splashing a liberal £30m all over poster sites and TV ad slots in a major advertising blitz for its five core brands. The marketing push for Coke kicked off at the weekend, the first TV and cinema advertising support the brand has had...
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Brandwatch profile: soft drinks (excluding water)
Top 15 brands advertised (by media) £k Jan '00 - Dec 00 Total Press Cinema Radio Outdoor TV Direct Mail Total 66,349 ...
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Tizer takes to the cinema
Barr Soft Drinks is splashing out £300,000 on a cinema-related promotion for Tizer over the Easter holiday period. The in-cinema part of the campaign includes foyer TV, on-screen credits and sampling in UCI cinemas. The campaign will run through...
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Brandwatch profile: health / energy drinks
Top 15 brands advertised (by media) £k Jan'00 - Dec'0 Total Press Cinema Radio Outdoor TV Total 10,223 147 ...