Soft drinks <span id="Soft drinks "></span> – Page 136
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News
Diet Coke's diary includes a date with Bridget Jones
A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for...
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Coke walks breezily into the battlefield
Coca-Cola Enterprises loves to talk about how big it is in the UK drinks market. But it is also at great pains to point out how good it is at using local knowledge to tailor activity on a local level right down to running promotions on an ...
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Coca-Cola: Shake-up leaves Stahl stymied
The departure of Coca-Cola president and chief operating officer Jack Stahl just 11 months after he took up the high profile post has taken analysts by surprise. Stahl resigned after a top level shake-up at the soft drinks giant divided Coke into...
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News analysis: Coca-Cola and Procter & Gamble
COKE GAMBLES ON MARRIAGE Grocery behemoths Coca-Cola and P&G have turned to backscratching. Is this really a multinational dream team, ask Helen Gregory and Ed Bedington The joint venture between Coca-Cola and Procter & Gamble illustrates the...
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Suppliers: Cadbury's retail focus is growing impulsive
Cadbury Schweppes is to build its franchise outside traditional retail operations following the restructuring of its UK confectionery business. Chief executive John Sunderland said: "We want to build the most powerful confectionery business in the...
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Energy drinks: Triumph of Red Bull
Energy drinks are the biggest moneyspinner in the soft drinks market for UK retailers, according to a report by drinks consultancy Zenith International. Zenith's report on the UK energy drinks market showed UK sales of energy drinks rose more than...
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United States: Snacks and soft drinks help PepsiCo to its be
PepsiCo chairman Roger Enrico had plenty to smile about this week, posting double digit growth in snacks and soft drinks during the fourth quarter. The results came in the same week that Coke boss Jack Stahl reported lacklustre sales in the crucial...
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Wholesalers: Wholesale retaliation follows Coke's hostile'
Coca-Cola Enterprises' efforts to target new sectors of the soft drinks market is in danger of being stopped in its tracks because of an ongoing row with wholesalers. The dispute stems from CCE's decision to withdraw promotional support in the...
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Soft drinks: Wholesaler outrage at price tactics for Coke
Julian Hunt Wholesalers are resisting Coca-Cola Enterprises' efforts to force down the case price of its flagship brand. Under its initiative details of which were first revealed in last week's issue CCE is withdrawing promotional support from...
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Prospectors dig for Coke's e-gold
Coca-Cola is planning a sequel to its cokeauction. co.uk initiative. In conjunction with QXL.com it will run The Real Coke Rush where consumers can bid online for "money can't buy" prizes such as white water rafting trips. Promotional cans and...
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Price war: Trade fury mounts as Coke begins savage price cut
ExclusiveJulian Hunt News that Coca-Cola one of the country's biggest grocery brands is to embark on a massive price cutting campaign in all channels from next week has enraged the trade. Companies contacted by The Grocer are furious that...
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Advertising standards: ASA rap for ToothKind
GlaxoSmithKline's High Court defeat in its battle with the Advertising Standards Authority over the controversial ad campaign for Ribena ToothKind is a "vindication of all our processes", said a spokesman for the regulator. The court upheld an...
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Pepsico builds salty snacks
PepsiCo has boosted its snack food portfolio in north Africa and the Middle East. A joint venture between Pepsico's Egyptian salty snack operation Tasty and market leader Chipsy will create a new company called Chipsy International. Pepsi will have...
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Insider dealing for new Tango adverts
Tango's quest to be the epitome of cutting edge cool among its target 16 to 20 year old audience has taken a new direction with the unveiling of its new £5m advertising campaign. Following in the footsteps of the Tango man and the Tango megaphone,...
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Guide To
The Grocer Guide to soft drinks, an advertising supplement
Bottle Green Drinks Company Frogmarsh Mill South Woodchester Gloucestershire GL5 5ET Tel: 01453 872882 Fax: 01453 872188 E-mail: info@bottlegreen.co.uk Website: www.bottlegreen.co.uk Key CONTACTS Sales & marketing manager (multiples)...
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United States: Quaker rejects PepsiCo: will Coke enter the f
The value of Quaker Oats stock surged this week amid rumours Coke, Nestlé and Danone have the cereal and Gatorade sports drink firm at the top of their shopping lists. Earlier in the week, Quaker rejected a $13.7bn paper offer from PepsiCo. But...
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Symbol groups: Spar flexes MRG muscle
Spar has already negotiated "significantly better" day to day trading terms with top suppliers including Coke, Interbrew and Bass through its new buying consortium Multiple Retail Group, claims Keith Webb, proprietary trading director at Spar....
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Partners hail a perfect fit' in Crunchie/Tango bar fusion
Cadbury Trebor Bassett and Britvic Soft Drinks are linking up to launch Crunchie Tango, a jointly branded limited edition chocolate bar. Available from October 8 for 12 weeks, both companies say the launch fits in with the long-term strategy for...
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Indigo goes in for Extra energy
Vimto Soft Drinks is putting its energy drink Indigo into a 250ml can to be called Indigo Extra. A C&C promotion, point of sale material and sampling among 150,000 students at freshers fairs and promotional events at student unions across the UK...
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The Grocer focus on Scotland: Beer
The challenge to Irn-Bru Scotland's soft drinks market is hotting up with the debut of fresh contestants and the range expansion of popular brands. Irn-Bru continues to be Scotland's leading carbonates brand, outstripping even Pepsi and Coke, and...