Soft drinks <span id="Soft drinks "></span> – Page 137
-
News
Coke scales down buy
Coca-Cola has finally thrown in the towel and abandoned plans to buy Cadbury Schweppes soft drinks brands in Mexico and Canada after almost two years of protracted negotiations with federal regulators. "The authorities in both countries have made...
-
News
Hooked on (non alcoholic) drink
Merrydown is rolling out its Schloer sampling roadshow at UK events in the brand's biggest promotional boost for three years. The campaign, includes Schloer Smart squads targeting city centres and picnic spots with money off vouchers and a...
-
News
COKE INCITES THE FANS
Coca-Cola is using the national anthem in its Euro 2000 ad campaign. Coke's spokesman Andrew Coker said it even considered changing the words to "God save our team". The idea is to incite English fans to rise to their feet when they hear the...
-
News
Tango shouts down Euro hype
Tango is plotting a mischievous ad campaign that pokes fun at the corporate sponsorship associated with Euro 2000. It is targeting travelling fans with 7,500 poster sites booked at key locations such as ferries, airports and train stations. The ads...
-
News
United States: Philip Morris favourite in Nabisco race
The bidding war for US group Nabisco erupted this week. Danone and even Cadbury Schweppes joined American corporate raider Carl Icahn and Philip Morris in tabling bids for Nabisco. At the same time, Nestlé and PepsiCo are said to have walked away...
-
News
Cyberheroine back for Lucozade
Lucozade Energy's brand ambassador Lara Croft returns to front the drink's summer marketing activities. An on pack promotion gives consumers the chance to win 100 Sega Dreamcast consoles, while five tokens and £7.49 will get them a Lara Croft beach...
-
News
Britvic's Ice Blast in the mood for a bit of a fling
IceBlast Britvic's answer to Slush Puppy is to sponsor the scary new ride at Blackpool Pleasure Beach. Building on the relationship begun with the Pepsi Max Big One, Britvic will sponsor the new Ice Blast Sensation for the next three years. The...
-
News
United States: AOL takes Coke products online
Coca-Cola and internet service provider AOL are using the power of both brands to boost their marketing campaigns this year. The deal means AOL can use Coca-Cola distribution channels to get to consumers, while Coke's products will be marketed...
-
News
Energy drinks market wakes up to new entrants
Two major UK distributors are backing overseas contenders against mighty Red Bull in the fight for footholds in the flourishing functional energy drinks sector. Petty, Wood & Co is putting £4.5m behind New Zealand market leader V, while Food Brands...
-
News
A Formula for Schweppes
Schweppes lemonade is running a promotion based around its sponsorship of the McLaren Formula One team. The promotion featuring on limited edition silver two litre bottles (regular and diet) gives consumers the chance to instantly win a...
-
News
How very Vimto
Vimto Soft Drinks has repackaged its Vimto range and has added a new soft drink, BB Soda, to its portfolio. The purpose of the redesign is to promote a consistent brand image across the range of Vimto carbonates and cordials. It has also added a...
-
News
Umbro gets into the running with sports drink entry...
Exclusive Karen Dempsey Umbro plans to give Lucozade and isotonic energy drinks a run for their money with the launch of its first sports drink. Umbro Hypotonic Sports Drink is positioned as the next generation of sports drinks. Its scientific...
-
News
Treats off Pat
Treats is increasing the number of big names in its portfolio as it aims to improve on its number four position in the impulse ice cream market. The new arrivals include Chewits and Postman Pat ice lollies and a tropical orange Ribena Ice variant....
-
News
Virgin moves to put new energy into US activities
The Virgin Group is set to launch a range of "new age" drinks in the US, five years after it was set up to take on the might of Pepsi and Coca-Cola. The new range will include fruit juices and energy beverages and used as a test bed for ...
-
News
Beckham and Owen kick off Pepsi's football promotion
Britvic Soft Drinks has signed top England footballers David Beckham and Michael Owen to front Pepsi's promotional team in the next round of the brand's global Ask for More strategy. This is Pepsi's first football-oriented promotion in the UK and...
-
News
Pepsi splits global snack arm
PepsiCo is splitting its Frito-Lay International snacks business into two companies. One will cover Europe, the Middle East and Africa; the other Latin America, Asia Pacific and Australia. PepsiCo head Steven Reinemund said the move would unleash...
-
News
Coca-Cola is on call
Coca-Cola is linking up with One2One this month in the first joint promotion between a soft drink and a mobile telecoms brand. The Collect and Connect promotion offers Coke drinkers a prepay mobile phone in exchange for 60 on-pack tokens and/or...
-
News
Britvic turns up the fizz with shouting
Britvic Soft Drinks has unleashed the latest quirky promotion for Tango backed by a £2m spend. The new bid to entice young people to choose Tango over all other soft drinks is structured round the message: Tangoism Shout Down Non Drinkers.' The...