Soft drinks <span id="Soft drinks "></span> – Page 95
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News
Gatorade range is extended for workout market
Britvic is repositioning its Gatorade drink as a sports nutrition range and adding lines designed to be drunk before and after a workout.
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Analysis and FeaturesLucozade Energy Cola
The new drink, which will not be so firmly associated with sport as other variants, will help to expand the appeal of the Lucozade Energy brand
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NewsWeightWatchers in link-up with Vimto for diet soft drinks
WeightWatchers and Vimto have teamed up to launch soft drinks in time for the post-Christmas detox.
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NewsSoft drinks brands eye growing gamer sector
Soft drinks brands including Coke Zero are battling for the hearts - and trigger fingers - of UK game players.
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NewsFirefly to land on Morrisons shelves soon
Natural drinks brand Firefly is expanding into Morrisons next month. The brand’s peach & green tea, grapefruit & passionfruit, and lemon, lime & ginger drinks (rsp: £1.60 for 330ml) will roll out to 300 stores in November. The…
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NewsTyphoo’s eco-refill packs to cut waste...and lower prices
Typhoo is rolling out new ec0-friendly packaging to reduce waste and help it undercut its competitors’ prices by 20%. In a move hailed by Typhoo as “the biggest innovation in tea since the introduction of round teabags”, Typhoo Eco…
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NewsCopella and Bottle Green warm to the idea of winter juice
Juice drink suppliers are hoping to turn the heat up this winter with products designed to be served hot. PepsiCo apple juice brand Copella and cordials producer Bottle Green are both aiming to bring incremental growth to the market by...
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NewsYouths get soft drinks with a Twiss
A new carbonated soft drinks brand offering flavours with a twist is rolling out to independents. The Twiss range, targeted at the youth market, comprises Lemon with a twist of Mint, Mango with a twist of Lime and Passionfruit with a...
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Analysis and FeaturesColdpress Pink Lady & Coldpress Golden Delicious
The ambient range has a five-month shelf life and claims to taste as good as fresh
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NewsNew Juna juices give a taste of the exotic
If your customers have become blasé about passion fruit juice, perhaps it's time to offer them a taste of lulo. It is one of four chilled fruit juice flavours offered by start-up business Juna, a German-Colombian outfit that is donating...
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NewsSoothing herbal Lull gets buyers excited
One of the British success stories of the show was ‘chill-out’ drink Lull, which attracted global interest. Launched in the UK during the summer, the sparkling soft drink is made from kiwi and berries and has botanical extracts designed…
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NewsLucozade takes Energy range into cola market
Lucozade is making its first move into the cola market with a new addition to its Lucozade Energy range. Lucozade Energy Cola, which features a black label designed to set it apart from other Lucozade drinks, will be rolling out this…
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NewsAsda puts No Fear’s energy drink on shelf
No Fear Extreme has secured its first supermarket listing and set out its stall as a major player in the energy drink category. From 10 October, it will be rolling out to 238 Asda stores in 485ml cans (rsp: £1.29) featuring a resealable…
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NewsLucozade Alert Plus clings on as shot sales struggle
Lucozade Alert Plus has survived an internal review as UK energy shot sales fall woefully short of industry expectations. GlaxoSmithKline pledged £13m in support of its Lucozade Alert Plus drink when it launched in September 2009,...
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NewsMade from embers? Irn-Bru puts out Fiery
AG Barr is hoping to set sales of Irn-Bru on fire with the launch of the brand's first ever limited-edition flavour. Rolling out to stores from 26 September until December, Fiery Irn-Bru has been designed to offer the taste of its parent...
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NewsInnocent helps kids to make smoothies from unwanted fruit
Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
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NewsDoritos unites with Pepsi Max to cross-sell crisps and drinks
PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…
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NewsLu Lin and LPV brew up the cubic teabag
We've had round, square and pyramid now the cube-shaped teabag is here. Fifteen years after Unilever claimed a market first with PG Tips Pyramid, tea importer LPV International is introducing a cube-shaped teabag under the Chinese Lu Lin...
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NewsFrijj flaunts freshness with blue bottle caps
Dairy Crest is adding a light blue cap to bottles of Frijj to emphasise the milk shake's freshness, part of a wider redesign to boost the brand's on-shelf impact. Bottles bearing the new caps which replace white ones will be in-store...
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News
Twinings old Earl Grey back on sale (sort of)
Twinings has started selling its classic Earl Grey tea again - but not through the supermarkets. The 300-year-old business has faced a consumer backlash since it revamped its Earl Grey tea in April by adding extra bergamot and citrus to…