Soft drinks <span id="Soft drinks "></span> – Page 96
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NewsCampaign Trail: Ben Fogle’s typhoo tie-up
TV presenter Ben Fogle is spearheading a £3.5m campaign to support a new recipe and look for Typhoo tea. A new blend has also been created to deliver a "fuller flavour", but Typhoo claimed that unlike Twinings' Earl Grey revamp (see story above) ...
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NewsLondon Tea bags its first Asda listing
Organic and Fairtrade tea brand The London Tea Company is launching into Asda next week. Green Tea Tropical, Peppermint & Spearmint, White Tea and Elderflower, Raspberry Chilli, and Intense Chai will be available in 200 Asda stores...
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NewsFirefly loses ‘energy’ and goes all natural
Firefly has gone back to nature and ditched its image as an energy drink. The 330ml bottles have been rebranded to focus on Firefly’s fruity, botanical content, rather than the functional properties of the herbs that provided the original…
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News
Horlicks links to Asda cancer campaign
Horlicks Light Chocolate will be tickled pink or at least its packaging will be this month and next. Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten...
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NewsPepsiCo’s mini cans to extend female appeal
Soft drinks brands including Pepsi and Tango are being launched in 250ml cans for the first time in the UK. PepsiCo and its UK bottler Britvic are about to roll out multipacks of Pepsi, Pepsi Max and Diet Pepsi in the smaller format and...
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News‘Grown by women’ coffee line launched
Cafédirect co-founder Equal Exchange is launching a range of eight Fairtrade and organic coffees sourced from women farmers. The range, which carries a flash saying "coffee grown by women", launches next month in dark, medium, decaf,...
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NewsAngry Earl Grey drinkers demand return of Twinings' old blend
Furious tea drinkers have slammed Twinings for changing the taste of its Earl Grey and are demanding the company reinstate the old version. Twinings has been attacked by consumers after revamping its Earl Grey in April this year by adding...
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NewsDon Simon’s Disney smoothies hit Asda
Don Simon is taking on Innocent with a new range of Disney-branded smoothies for kids. A Cars 2 tropical smoothie and a Disney Princess strawberry and raspberry smoothie launches next week in Asda and is due to roll out to other...
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Analysis and Features
Commodities: Orange juice prices will fall, just wait for the harvests
Orange juice prices have soared after crop failures in key regions, but following two years of price hikes, a fall is now on the cards, says Mintec’s Robert Miles
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News"S Budget" lines replace Spar Extra Value range
UK Spar stores will start selling the company’s successful European value range, “S Budget”, from the end of the month. The 33-strong economy range of everyday essentials, which includes chicken fillets, baked beans, energy drinks, bleach…
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NewsRainforest Alliance for Emmi lattes
Emmi is to switch its entire range of Caffè Latte iced coffees to Rainforest Alliance-certified beans in a bid to ramp up its sustainability credentials. Emmi Caffè Latte Light will use Rainforest Alliance coffee from 29 August with Caffè…
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NewsCopella branches out into free tree promo
Copella is giving away apple trees to consumers as part of its ongoing Plant & Protect campaign to save England's orchards. Cox's Orange Pippin trees, one of the English apple varieties used in Copella's juice, will be offered to...
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NewsArla heralds an Indian summer with Savera
Five months after it first tested the market for a new Indian dairy offering, Arla Foods is launching Savera with a view to creating the UK's number one Indian dairy brand. The five-strong range, which is going into convenience stores in...
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NewsBewley’s sets sights on freshening up the British coffee market
Irish brand Bewley's has revamped its fresh coffee range and set its sights on expanding into the UK. The company, which claims to be the leading fresh coffee brand in Ireland, is hoping to make the category more accessible to consumers....
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NewsRocket Fuel fires up two more variants
Food Brands Group is hoping to add some heat to the energy drinks market with a revamp of its self-heating Rocket Fuel range. The company has axed the 75ml Rocket Fuel espresso shot it sold in a self-heating cup, and has used the same...
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Analysis and FeaturesAcid Test: VK Cheeky
VK claims to have bottled the taste of student-favourite cocktail Cheeky Vimto in this 4% abv drink.
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NewsAsda filtered milk follows Tesco’s lead
Asda has followed in Tesco's footsteps and launched own-label filtered milk, it has emerged. Asda Fresher for Longer is produced by Cravendale owner Arla Foods, and started going onto shelves at the end of May. It is available in...
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Comment and Opinion
Careers File: Redundancy open the door to new opportunities
The week was going so well until you received that innocent call asking you to come to room 13 on the fourth floor to meet your line manager and the HR business partner. You know what happens next.
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NewsSoft drinks meets squirty cream in Tango aerosol
Britvic is putting the fizz back into fizzy drinks with an aerosol-powered Tango that squirts soft drink into the consumer’s mouth. Turbo Tango (rsp: £1.60), which “features nitro-fuelled aerosol technology to deliver a foamy blast of orange”, is aimed at teenagers.
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News
New blends for Tropicana and Copella
PepsiCo has added a host of new juice blends under its Tropicana and Copella brands.Citrus Breakfast has joined the Tropicana line-up (rsp: £2.20), as has a three-strong Tropicana Premium Edition range comprising Sanguinello, Orange with...