All Soft drinks articles – Page 103
-
NewsInnovation guru Goyder moves on from Innocent
Joe Goyder, head of consumer insights for new opportunities at Innocent, has left just 14 months after taking the role. Goyder, appointed in March last year, focused on developing customer understanding around the smoothie maker's new...
-
NewsIrn-Bru ad kicks off nationwide activity
AG Barr has unveiled its first marketing push for Irn-Bru aimed at consumers outside Scotland. The £3m campaign part of a £15m annual investment in the brand kicks off with a TV ad that breaks on Monday and will run for three months....
-
NewsFocus On Soft Drinks: Soft drinks harden up
Soft drinks have had to weather commodity price hikes and trend changes, but are fighting back with relaunches, collaborations and shifts in marketing strategies, says Nick Hughes
-
News
Focus On Soft Drinks: Innovations
Reggae Reggae Sauce entrepreneur Levi Roots has extended his £30m brand into soft drinks for the first time, launching a range of Caribbean-inspired fruit juices and carbonates.
-
News
Focus On Soft Drinks: A growing passion for new flavours
The past 12 months have seen a raft of exotic soft drinks hit the shelves as suppliers capitalise on the growing willingness of consumers to experiment with new flavours.
-
News
Focus On Soft Drinks: Flavoured milk not just the flavour of the week
Sales of flavoured milk drinks inched upwards last year, with value sales growing 0.2% and volume sales 4.4% [Kantar 52w/e 23 January 2011], leaving plenty of room for growth in a sub-category attractive to health-conscious consumers and, in particular, mothers.
-
News
Focus On Soft Drinks: WP Hopper, the soft drink with a head
Maker The Juice Brewery claims this is the original soft brew a soft drink made using brewing methods.
-
News
Focus On Soft Drinks: Go green with do-it-yourself fizzy drinks
You could say 2010 was the second coming of SodaStream. The fizzy drinks machines, invented in 1903, saw a massive 536% sales increase on the back of distribution gains in Asda and Sainsbury's, secured following a major brand relaunch.
-
News
Focus On Soft Drinks: Coke spends less despite World Cup
Although Coca-Cola sponsored the World Cup and its ad spend was five times greater than that of its nearest rival Pepsi, there was a marginal decline in investment by main brand Coca-Cola and a more significant dip by Diet Coke.
-
News
Focus On Soft Drinks: Turning up the fun for children
As health concerns have risen to the top of parents' agendas, so the onus has fallen on manufacturers to deliver healthier products aimed at children.
-
News
Focus On Soft Drinks: Packaging changes make light work of bottles
The soft drinks sector has traditionally been at the forefront of packaging innovation, having helped to establish formats such as Tetra-Pak and PET bottles in mainstream retail.
-
News
Focus On Soft Drinks: Giant brands thinking big with health
In 2010, PepsiCo shook up the soft drinks industry when it pledged to make 65% of its carbonated soft drinks sugar-free by 2012.
-
ProfilesThe Human Angle: Nick Clay, Financial director, Bottlegreen Drinks Co
What's it like to work for your company? It's great. Everyone knows each other and there's real team spirit.
-
News
Focus On Soft Drinks: A credible alternative to booze?
Adults have arguably been under-represented in the soft drinks aisles. But the increased penetration of sophisticated brands such as Bottlegreen and Belvoir in mainstream retail is beginning to change that.
-
NewsHighland Spring claims record market share
Highland Spring grew sales of its sparkling water by 8% in 2010, the company said today. It also claimed to have achieved a record 14.1% share of the market.
-
NewsIs Innocent planning a posher Pot Noodle?
Innocent is keeping a lid on its NPD plans but The Grocer understands it is working on a "completely new" posh Pot Noodle-style product to launch in September.
-
NewsKids ‘at risk of overdosing on super-strength squash’
Double-concentrate squash may be good for the environment but it is encouraging children to be sweet-toothed, Bottlegreen MD Simon Speers claims. Speaking to The Grocer at the UK Soft Drinks Conference in Leeds this week, he said kids...
-
NewsTwinings freshens up its Earl Grey offering
Twinings is giving its 180-year-old classic Earl Grey tea a modern twist by launching two new blends. New Twinings Earl Grey contains bergamot to enhance its citrus taste, while Sunshine Grey has a lemon flavour and is designed to be...
-
NewsCampaign Trail: Bottling it for charity
Bottlegreen has brought style to the soft drinks aisle with the launch of three limited-edition bottles. The company will donate 10% of sales of the special bottles available in three of the brand's bestselling flavours (rsp: £2.40) to the...
-
NewsPowerade Energy to both stimulate and revive its consumers
Sports and fitness brand Powerade is moving into energy drinks with what it claims is the category's first 'dual energy' product. Brand owner Coca-Cola Enterprises said the current market was split into two types of product those that...