All Soft drinks articles – Page 105
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NewsUnilever promises fresher tea under its PG Tips brand
Unilever is hoping to inject fresh value into the commoditised tea market with a "major innovation" under its PG Tips brand. Next month sees the launch of The New Ones, a range of three black teas made using new patented technology to...
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NewsGlobal Brands offers Cheeky new VK taste
VK claims to have bottled the taste of student favourite Cheeky Vimto with its latest launch VK Cheeky. The 4% ABV mixed berry flavour drink (rsp: £1.19 per 275ml bottle) is available from March and has been launched by Global Brands to...
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NewsPowerade gets shot of minerals in ION4
Coca-Cola Enterprises has added a mineral-bursting variant to its Powerade energy drinks portfolio to boost stagnant sales. Powerade ION4 is a still isotonic drink that contains sodium, potassium, magnesium and calcium all minerals...
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NewsSainsbury’s hit by Pepsi drought in cost hike row
Britvic is believed to have withheld supply of Pepsi to Sainsbury's after the retailer refused demands for a significant cost increase. Over the past two weeks, there have been shortages of the soft drink in Sainsbury's, which put up...
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NewsCopella makes debut in multipack format
PepsiCo is launching Copella into multipacks for the first time to take advantage of a "significant opportunity" to trade people up from ambient from-concentrate juice. Multipack juice accounts for only 4% of chilled juice sales compared...
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NewsBrown to head up Innocent expansion into the food aisles
Innocent has promoted Paul Brown to commercial director of food in a bid to accelerate the brand's expansion beyond drinks. Brown has been commercial controller of Innocent's debut food line, Veg Pots, since they launched three years...
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NewsRed Bull ads enter third dimension
Red Bull is back on the campaign trail with 3D ads a first for the brand. The new campaign, which includes cinema and TV, is focused on the 'Red Bull gives you wings' slogan and includes three new cartoon-based ads, two presented in 3D. ...
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Analysis & FeaturesAcid Test: Douwe Egberts Aromettes
The single-portion blocks of coffee would appeal to the one in four UK instant coffee drinkers who think ground coffee is “too difficult to make”
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NewsPanda Pops get the axe after 35 years
Nichols has scrapped its 35-year old Panda Pops range blaming mums’ negative perceptions of fizzy drinks.
The four-strong Panda Pops range was discontinued last month, revealed Nichols, which said it would now focus on the healthier… -
News100% green packaging gives Innocent the blues
In a major u-turn for the green pioneer, Innocent has slashed the amount of rPET it uses in its smoothie bottles from 100% to 35% blaming a fall in the recycled plastic's quality and an "unpleasant blue tinge". The move, which the company...
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Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
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NewsRubicon cricket pitch is working wonders
After England's victory in the Ashes, a repeat prescription is the order of the day for Rubicon, as its successful tie-up with cricket in 2010 helped sales to soar. A £5m spend on the exotic juice brand in 2011 matching its spend in 2010...
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Analysis & FeaturesAcid Test: Kabuto Noodles
Kabuto Noodles is a samurai-themed pot snack, which has been designed to “inject a bit of fun and life into a known product”, much like Innocent and Gü have done in their respective categories.
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NewsBottlegreen plans export drive to hit £20m target
Bottlegreen is looking to replicate its success in the UK with the other "middle Englands" dotted around the globe as it targets 42% growth by 2013. The £14m premium adult soft drinks company plans to ramp up its exports from 6% of the...
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NewsDouwe Egberts guns for ground coffee fans
Douwe Egberts hopes to take the grind out of making ground coffee with the launch of a compressed ground coffee tablet a UK first, it claims.
Aromettes, which will hit Tesco in mid February, are solid, single-portion blocks of ground… -
NewsYorkshire Tea shares joy of a proper brew with Brits in America
Yorkshire Tea has swapped the Dales for the desert highway as part of a new campaign that pokes fun at the bad quality tea Brits have to put up with abroad. The Bettys & Taylors of Harrogate company has invested £3m in the...
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NewsSoaring costs 'will turn orange juice into a luxury’
Fruit juice prices are set to rise sharply this year as spiralling raw material costs turn orange and apple juice into luxury items for many households. Poor weather in key growing areas coupled with burgeoning demand from countries such...
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NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
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NewsRobinsons doubles up to steal own-label sales
Britvic is breaking into the own-label dominated double concentrate squash sector with a new Robinsons line, supported by a £6.8m campaign. The orange-flavoured Double Concentrate joins the £216.3m Robinsons portfolio on shelves next...
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Fleming takes chair at Divine Chocolate
Industry veteran Patrick Fleming has been appointed chairman of Divine Chocolate. Fleming spent 18 years at Cadbury Schweppes in senior finance and general management executive positions. He was also actively involved in the launch of...