All Soft drinks articles – Page 106
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News
Soft drinks brands eye growing gamer sector
Soft drinks brands including Coke Zero are battling for the hearts - and trigger fingers - of UK game players.
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News
Firefly to land on Morrisons shelves soon
Natural drinks brand Firefly is expanding into Morrisons next month. The brand’s peach & green tea, grapefruit & passionfruit, and lemon, lime & ginger drinks (rsp: £1.60 for 330ml) will roll out to 300 stores in November. The…
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News
Youths get soft drinks with a Twiss
A new carbonated soft drinks brand offering flavours with a twist is rolling out to independents. The Twiss range, targeted at the youth market, comprises Lemon with a twist of Mint, Mango with a twist of Lime and Passionfruit with a...
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News
Typhoo’s eco-refill packs to cut waste...and lower prices
Typhoo is rolling out new ec0-friendly packaging to reduce waste and help it undercut its competitors’ prices by 20%. In a move hailed by Typhoo as “the biggest innovation in tea since the introduction of round teabags”, Typhoo Eco…
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News
Copella and Bottle Green warm to the idea of winter juice
Juice drink suppliers are hoping to turn the heat up this winter with products designed to be served hot. PepsiCo apple juice brand Copella and cordials producer Bottle Green are both aiming to bring incremental growth to the market by...
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News
New Juna juices give a taste of the exotic
If your customers have become blasé about passion fruit juice, perhaps it's time to offer them a taste of lulo. It is one of four chilled fruit juice flavours offered by start-up business Juna, a German-Colombian outfit that is donating...
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Analysis & Features
Coldpress Pink Lady & Coldpress Golden Delicious
The ambient range has a five-month shelf life and claims to taste as good as fresh
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News
Soothing herbal Lull gets buyers excited
One of the British success stories of the show was ‘chill-out’ drink Lull, which attracted global interest. Launched in the UK during the summer, the sparkling soft drink is made from kiwi and berries and has botanical extracts designed…
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News
Lucozade takes Energy range into cola market
Lucozade is making its first move into the cola market with a new addition to its Lucozade Energy range. Lucozade Energy Cola, which features a black label designed to set it apart from other Lucozade drinks, will be rolling out this…
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News
Asda puts No Fear’s energy drink on shelf
No Fear Extreme has secured its first supermarket listing and set out its stall as a major player in the energy drink category. From 10 October, it will be rolling out to 238 Asda stores in 485ml cans (rsp: £1.29) featuring a resealable…
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News
Made from embers? Irn-Bru puts out Fiery
AG Barr is hoping to set sales of Irn-Bru on fire with the launch of the brand's first ever limited-edition flavour. Rolling out to stores from 26 September until December, Fiery Irn-Bru has been designed to offer the taste of its parent...
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News
Lucozade Alert Plus clings on as shot sales struggle
Lucozade Alert Plus has survived an internal review as UK energy shot sales fall woefully short of industry expectations. GlaxoSmithKline pledged £13m in support of its Lucozade Alert Plus drink when it launched in September 2009,...
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News
Innocent helps kids to make smoothies from unwanted fruit
Innocent has come up with an ingenious scheme to turn unsold fruit into smoothies for schoolchildren. Under an eight-week trial launched last Friday, unwanted fruit collected by one of Innocent's partners in the scheme, food donation...
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News
Doritos unites with Pepsi Max to cross-sell crisps and drinks
PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…
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News
Lu Lin and LPV brew up the cubic teabag
We've had round, square and pyramid now the cube-shaped teabag is here. Fifteen years after Unilever claimed a market first with PG Tips Pyramid, tea importer LPV International is introducing a cube-shaped teabag under the Chinese Lu Lin...
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News
Frijj flaunts freshness with blue bottle caps
Dairy Crest is adding a light blue cap to bottles of Frijj to emphasise the milk shake's freshness, part of a wider redesign to boost the brand's on-shelf impact. Bottles bearing the new caps which replace white ones will be in-store...
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News
Campaign Trail: Ben Fogle’s typhoo tie-up
TV presenter Ben Fogle is spearheading a £3.5m campaign to support a new recipe and look for Typhoo tea. A new blend has also been created to deliver a "fuller flavour", but Typhoo claimed that unlike Twinings' Earl Grey revamp (see story above) ...
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News
Twinings old Earl Grey back on sale (sort of)
Twinings has started selling its classic Earl Grey tea again - but not through the supermarkets. The 300-year-old business has faced a consumer backlash since it revamped its Earl Grey tea in April by adding extra bergamot and citrus to…
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News
London Tea bags its first Asda listing
Organic and Fairtrade tea brand The London Tea Company is launching into Asda next week. Green Tea Tropical, Peppermint & Spearmint, White Tea and Elderflower, Raspberry Chilli, and Intense Chai will be available in 200 Asda stores...
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News
Horlicks links to Asda cancer campaign
Horlicks Light Chocolate will be tickled pink or at least its packaging will be this month and next. Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten...