All Soft drinks articles – Page 108
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Focus On Hot Beverages: The rise of ethical certification
So rapidly has Fairtrade moved into the mainstream that an ethical certification is practically a must-have.
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Focus On Hot Beverages: Coffee Nation hits the campus
The consumer desire for quality coffee on the go has played into the hands of Coffee Nation, which attempts to replicate a typical coffee shop offer in a vending machine format.
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Focus On Hot Beverages: Roast and ground is the sector star
Ninety-eight percent of households bought into the market in the past year.
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Focus On Hot Beverages: Enthusiasm for infusions
With volumes of black tea in long-term decline, tea suppliers are looking to less mainstream varieties to drive top-line growth.
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Focus On Hot Beverages: Four to watch
Via represents not only Starbucks' first foray into instant, but also its first appearance in mainstream retail aisles.
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Britvic pulls the plug on Pepsi Raw
Britvic is pulling its all-natural cola brand Pepsi Raw from shelves following poor sales, as predicted by The Grocer in July.Although Pepsi Raw had proved successful in the on-trade, it recorded sales of just £704,000 over the past year...
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NewsInnocent’s £5 café pops up in London
Innocent is opening a pop-up restaurant in East London in bid to help 5,000 people get their 5-a-day. The 5 for 5 Café will open at the Tramshed in Shoreditch for seven days from 1 October. Diners will get a two-course meal for £5 and be...
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NewsAcid Test: Raspberry Ribena
Raspberry Ribena is one of the sweetest beverages I've tasted in a very long time. It does taste of artificial raspberry in a familiar way, but with ice and a bit of watering down it is refreshing.
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NewsVimto sales hit £50m milestone
Vimto’s ‘Seriously Mixed-Up Fruit’ campaign has helped the brand to annual sales of £50m for the first time.
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NewsTetley tea folk make TV comeback
Tetley is bringing its tea-folk brand characters back to TV screens for the first time in a decade as part of a £9m new advertising campaign.
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New smoothie has UK-only ingredients
The first smoothie to be made exclusively from British milk and fruit has launched into Waitrose. Frumoo is made from fresh milk and fruit and comes in a resealable pouch. The brainchild of marketer Maria Leavesley, it was developed...
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Focus On Breakfast: Tea hit by fewer promotions while coffee comes back home
While Britain is still a nation of tea drinkers, with tea accounting for half of everything drunk at breakfast hot or cold, this could be slowly changing.
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Campaign Trail puzzling way to drink
Drinking problems of the non-booze variety are the subject of Britvic's bizarre new cinema campaign for Drench starring Cubehead a man with a Rubik's cube-style puzzle for a head. The drinks supplier is reminding consumers of the importance of...
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Retailers lined up for Ribena’s ‘Juiced Up!’
GlaxoSmithKline is rolling its Juiced Up! Ribena range out to retailers to build on the juice drink's success in foodservice and grab a bigger share of the lunchbox market. Available in a wedge format, Juiced Up! comes in raspberry and...
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Focus On Lunchbox: Drink prices squeezed
Sunny Delight stunned observers in April when it announced it was cutting its fruit juice content from 70% to 15% to allow it to move to a lower pricing position.
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Retail Prices: Coke and Mars kept up the pace despite England exit
It has been all change in the promotion rankings over the past month thanks to the impact of a certain football tournament, says Alex Beckett
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Campaign Trail: Perrier, you are a teese!
Burlesque beauty Dita Von Teese is gracing bottles and cans of Perrier in a bid to enhance the brand's chic appeal and reaffirm "its commitment to the category".
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Loaded energy shot offers libido boost
Lads magazine Loaded is putting its name behind a new energy shot that claims to have aphrodisiac effects. The Loaded Stamina Shot (rsp: £1.99 per 60ml bottle) has been produced by Edinburgh-based pharmaceutical company Podium Brands and...
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Review for Pepsi Raw after sales deteriorate
With off-trade sales of just £704k, Britvic is reviewing all-natural cola brand Pepsi Raw, the PepsiCo bottler and distributor has confirmed. The super-premium cola launched via the on-trade in February 2008 and was rolled out to the...
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Boost timed to perfection
Budget energy drink Boost is reaching new heights. Having stolen some thunder from its premium rivals, it’s planning to raise its profile even further. Alex Beckett finds out how.