All Soft drinks articles – Page 108
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NewsNew formula for Shaken Udder drinks
Shaken Udder has been revamped and its sugar content reduced in a bid to appeal more to the lunchbox market. The premium milkshakes which are sold in Waitrose, Ocado and high-end food halls now contain less than 5% sugar, down from 6%....
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NewsSea buckthorn is set to Pep up adult fruit juice drink category
Sea buckthorn, hailed as the next big 'superfruit', is set to hit the UK in a new juice drink. Pep a blend of sea buckthorn, wild berry fruits and natural fruit sweetener would be the first drink of its kind in the UK, claimed marketing...
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Analysis & FeaturesAcid Test: Ribena Sparkling
As a fan of its blackcurrant squash, I was pleased to discover Ribena has created an authentic sparkling version that retains the original flavour and hasn’t been over-sweetened or unnecessarily meddled with.
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NewsHip tea brand brings out flavas to impress the kids
Trendy tea brand Charbrew hopes to woo younger consumers back to the tea aisle with funky flavours such as Strawberry & Cream. From July, 300 Sainsbury's stores will carry its Tropical Rooibos and Strawberry & Cream teas
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NewsCritical Eye... on the superbrand of Alex Riley
Would someone please stop allowing that moron Alex Riley on the TV? This week, he wrapped up his series on the Secrets of the Superbrands (8pm, BBC3, 31 May) by asking why the global population is so in thrall to brands like Coke.
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NewsNestlé seeks a place for Buxton water at the breakfast table
Nestlé Waters is looking for a slice of the breakfast drinks market with a new campaign urging consumers to quench their 'morning thirst' with Buxton. It is providing 5,000 PoS shelf-edge wobblers to independent retailers and revealed it...
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Only Natural extends range of herbal teas
Only Natural Products, the company behind Dr Stuart's, is expanding its herbal tea portfolio with a new range of stronger-flavoured blends. The organic Higher Living range, available now, consists of eight herbal infusions.
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Analysis & FeaturesAcid Test: Levi Roots Caribbean Crush
The new drinks would “add an exotic twist” to the soft drinks category
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Sunnier outlook for Sunny D after a 52% hike in value sales
Sunny D bosses are hailing a 52% leap in sales over the past quarter as evidence the brand has finally turned the corner despite a further slump in its year-on-year figures.Twelve months ago, Sunny Delight Beverage Company slashed the...
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NewsBottlegreen bought by WKD maker
Bottlegreen Drinks has been sold to Northern Ireland’s SHS Group, the maker of WKD. The soft drinks producer was previously controlled by Piper Private Equity. Piper paid around £5m for a majority stake in 2007 and reportedly valued the company at £30m.
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Illy iced coffee set to keep ‘cold hot’ drink category on the boil
The market for 'cold hot drinks' - one of the fastest-growing sub-sectors in soft drinks - is set to receive a further boost with the launch of an iced range from premium coffee producer Illy. Issimo, which made its debut in the US and...
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Yorkshire Provender aims its fresh soups at young workforce
Premium soup supplier Yorkshire Provender is stepping into Innocent Veg Pots territory with the launch of fresh single-serve soups. The three-strong range described by the company as combining the convenience of soup with the sustenance...
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NewsInnovation guru Goyder moves on from Innocent
Joe Goyder, head of consumer insights for new opportunities at Innocent, has left just 14 months after taking the role. Goyder, appointed in March last year, focused on developing customer understanding around the smoothie maker's new...
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NewsIrn-Bru ad kicks off nationwide activity
AG Barr has unveiled its first marketing push for Irn-Bru aimed at consumers outside Scotland. The £3m campaign part of a £15m annual investment in the brand kicks off with a TV ad that breaks on Monday and will run for three months....
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NewsFocus On Soft Drinks: Soft drinks harden up
Soft drinks have had to weather commodity price hikes and trend changes, but are fighting back with relaunches, collaborations and shifts in marketing strategies, says Nick Hughes
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Focus On Soft Drinks: Innovations
Reggae Reggae Sauce entrepreneur Levi Roots has extended his £30m brand into soft drinks for the first time, launching a range of Caribbean-inspired fruit juices and carbonates.
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Focus On Soft Drinks: A growing passion for new flavours
The past 12 months have seen a raft of exotic soft drinks hit the shelves as suppliers capitalise on the growing willingness of consumers to experiment with new flavours.
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Focus On Soft Drinks: Flavoured milk not just the flavour of the week
Sales of flavoured milk drinks inched upwards last year, with value sales growing 0.2% and volume sales 4.4% [Kantar 52w/e 23 January 2011], leaving plenty of room for growth in a sub-category attractive to health-conscious consumers and, in particular, mothers.
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Focus On Soft Drinks: WP Hopper, the soft drink with a head
Maker The Juice Brewery claims this is the original soft brew a soft drink made using brewing methods.
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Focus On Soft Drinks: Go green with do-it-yourself fizzy drinks
You could say 2010 was the second coming of SodaStream. The fizzy drinks machines, invented in 1903, saw a massive 536% sales increase on the back of distribution gains in Asda and Sainsbury's, secured following a major brand relaunch.