All Soft drinks articles – Page 110
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News
Douwe Egberts makes debut in refill packs
Douwe Egberts is following the lead of other major coffee brands with the launch of refill packs. Two variants of its Instants Pure range Pure Gold and Pure Indulgence will be in Asda and Morrisons nationwide in refill packs from this...
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News
Focus On Juices & Smoothies: A big year for smoothies on TV
In terms of spend, the past year has been a big one for juices and smoothies, with the top 10 brands spending 71% more on advertising than last year. TV spend alone was up 86.9%.
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NewsCoconut water tipped to become £100m category
Product launches and increased distribution have reinforced coconut water's position as a product to watch in 2011, say industry observers. In the same week that coconut water brand Vita Coco was rolled out to 250 Tescos across the UK,...
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NewsLevi Roots grows his empire with Vimto soft drinks link-up
Fruit juices and fizzy drinks are being added to Levi Roots' Reggae Reggae portfolio to bring a taste of the Caribbean to the market. Roots is joining forces with Vimto Soft Drinks to launch this month. Vimto will make the drinks under...
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News
Britain's 100 Biggest Brands 2011: Pepsi to Lurpak
The delisting of Pepsi Raw was no surprise with sales of less than £1m. It was the only blot on an otherwise bright landscape for Pepsi. Convenience and...
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News
Britain's 100 Biggest Brands 2011: Schweppes to Müller Light
Schweppes fell one place this year, with growth dropping from the 6.5% recorded last year to 3.1%, and volume dipping by 0.3%. There was a strong...
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News
GSK warns of ‘mould growth’ in Lucozade Sport Lite
GlaxoSmithKline has withdrawn all bottles of Lucozade Sport Lite Summer Berries from retailers and distributors due to “mould growth”. A small number of the drinks may have an unpleasant smell and taste, the company warned, as a result of the mould. GSK removed 500ml bottles and multipacks from shelves last ...
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News‘Quirky’ Frijj promo offers man for a day
Dairy Crest's Frijj is taking "quirky" to a whole new level with the launch of a competition to win a person. From Monday, shoppers who purchase a bottle of chocolate, strawberry or banana Frijj milkshake will have the chance to win...
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NewsCampaign Trail: Just a perfect day...
The long, lazy days of summer may seem a long way off, but CCE hopes to get us all dreaming about our perfect day with its new promotion for Capri Sun, Imagine Your Perfect Day and Win It. The on-pack promotion, supported by a £1m outdoor campaign,...
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NewsTropicana launches into still lemonades
PepsiCo is taking Tropicana into lemonade for the first time but only the still kind. Tropicana Still Lemonades hit chillers this week in traditional and pink lemonade flavours (rsp: £2.20/900ml and £1.17/300ml). The drinks...
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NewsSoBe brings a splash of natural energy to the UK
Hit US energy drink SoBe has landed in the UK in a move that promises to improve the market's natural credentials. SoBe Pure Rush a variant of the PepsiCo brand exclusive to the UK is being introduced to garage forecourts, WHSmith...
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NewsSports and energy drinks leapfrog cola in impulse
Sports and energy drinks outsold cola in impulse for the first time last year, helping the soft drinks market post its biggest annual growth in four years. S&E drinks were the fastest growing fmcg segment in 2010, rocketing 16% in...
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NewsUnilever promises fresher tea under its PG Tips brand
Unilever is hoping to inject fresh value into the commoditised tea market with a "major innovation" under its PG Tips brand. Next month sees the launch of The New Ones, a range of three black teas made using new patented technology to...
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NewsGlobal Brands offers Cheeky new VK taste
VK claims to have bottled the taste of student favourite Cheeky Vimto with its latest launch VK Cheeky. The 4% ABV mixed berry flavour drink (rsp: £1.19 per 275ml bottle) is available from March and has been launched by Global Brands to...
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NewsPowerade gets shot of minerals in ION4
Coca-Cola Enterprises has added a mineral-bursting variant to its Powerade energy drinks portfolio to boost stagnant sales. Powerade ION4 is a still isotonic drink that contains sodium, potassium, magnesium and calcium all minerals...
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NewsSainsbury’s hit by Pepsi drought in cost hike row
Britvic is believed to have withheld supply of Pepsi to Sainsbury's after the retailer refused demands for a significant cost increase. Over the past two weeks, there have been shortages of the soft drink in Sainsbury's, which put up...
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NewsCopella makes debut in multipack format
PepsiCo is launching Copella into multipacks for the first time to take advantage of a "significant opportunity" to trade people up from ambient from-concentrate juice. Multipack juice accounts for only 4% of chilled juice sales compared...
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NewsBrown to head up Innocent expansion into the food aisles
Innocent has promoted Paul Brown to commercial director of food in a bid to accelerate the brand's expansion beyond drinks. Brown has been commercial controller of Innocent's debut food line, Veg Pots, since they launched three years...
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NewsRed Bull ads enter third dimension
Red Bull is back on the campaign trail with 3D ads a first for the brand. The new campaign, which includes cinema and TV, is focused on the 'Red Bull gives you wings' slogan and includes three new cartoon-based ads, two presented in 3D. ...
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Analysis & FeaturesAcid Test: Douwe Egberts Aromettes
The single-portion blocks of coffee would appeal to the one in four UK instant coffee drinkers who think ground coffee is “too difficult to make”