All Soft drinks articles – Page 111
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Robinsons’ Select line to target adults
Britvic is extending its Robinsons brand with the premium, adult-targeted Select range. The line-up features four flavours, including orange, mandarin & peach, and red grape, pomegranate & raspberry, and has an rsp of £1.59 for...
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Rubicon puts £5m into marketing and cricket sponsorship
Ambient juice Rubicon is reinforcing its large ethnic consumer fan base with a £5m marketing investment for 2010, including sponsorship of Sky Sports cricket coverage this summer. It was the brand's biggest-ever marketing investment and...
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New drinks range offers seven different functions
A functional drinks brands from the US headed up by the former Red Bull North America CEO Dan Ginsberg has set out ambitious plans to achieve £100m UK sales in five years.
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Viva launches sleep and relaxation shots
Energy shot launches have abounded in the past year, but now an American drinks company is taking the category in a whole new direction - relaxation.
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Focus On Juices & Smoothies: Four to watch
Thirst-quencher Juicy Drench, which contains only fruit juice and water, was launched in May (rsp 89p for 440ml). It replaced Robinsons Fruit Spring and was supported bya £5.5m campaign.
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsCadbury commits to Frederick’s Dairies for another decade
Frederick's Dairies is celebrating a renewed contract to make Cadbury ice creams with a £9m investment and new licensing partnerships with Tangerine and Vimto.
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NewsFocus On Bottled Water: Splashing out again
A year ago, sales of bottled water had dried up as shoppers felt the bite of recession, but price promos and meal deals have ended the drought, discovers Claire Murphy
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.
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Focus On Bottled Water: Evian water babies are viral internet sensation in 2009
Marketing support for bottled water brands continues to revolve largely around sports sponsorships.
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NewsTop of the pops: Coke smashes £1bn barrier
Coca-Cola has become the first brand to top £1bn in annual UK grocery sales. Sales of the total Coca-Cola brand jumped £47.6m in the past year taking its total to £1,011.1m.
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Fairtrade feels the squeeze as Asda delists instant coffee duo
Asda has delisted two Fairtrade instant coffee brands, Cafédirect and Clipper, due to poor sales. The retailer said it would replace the brands with three new Extra Special own label variants, one Fairtrade and two Rainforest Alliance certified.
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Goyder brings snack insights to Innocent
Innocent has appointed Joe Goyder as its head of consumer insights for new opportunities, which includes its Veg Pots and orange juice business. Goyder, who will work alongside head of consumer insights for smoothies Gayle Beck, will...
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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NewsStarbucks’ Via instant coffee goes nationwide
Starbucks is to sell its Via instant coffee across all its UK stores, following a trial in London.
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NewsCancer alert over fruit juice
Scientists have sounded the alarm over a chemical found in many fruit juices they claim is linked to cancer.
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Focus On Microwaveable Foods: Pots stand out from crowd
One packaging format growing its presence on supermarket shelves is the microwaveable pot with big names such as Innocent adding critical mass to a format that a number of smaller players have been using for some time.