All Soft drinks articles – Page 112
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News
Own-label squash ranges make switch to double strength
Sainsbury's and Asda have converted their own-label squash drinks to double-strength concentrates to reduce packaging and offer shoppers better value. Thirty own-label squash drinks were switched to double strength at Sainsbury's outlets...
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Picture This... Cookie doh! Frijj hires Homer
Homer Simpson will appear on bottles of Frijj chilled milkshakes for a new limited edition Cookie Dough flavour. Homer follows in the footsteps of fellow Springfield resident Chief Clancy Wiggum, who has been used to promote Frijj's chocolate fudge...
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NewsInnocent and Tropicana chill out with the kids
Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids.
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Pepsi Max in £1m cricket promotion
PepsiCo is launching a £1m on-pack promotion for Pepsi Max as part of the brand's ICC World Twenty20 England cricket sponsorship.The Max it for a Million on-pack activity will give consumers the chance to win £10,000 every day and also...
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Tesco rations bottled water sales in NI
Tesco has seen an upsurge in its bottled water sales in Northern Ireland, following a warning that households in parts of the country could be exposed to contaminated water.
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Editor's Comment: Even today, Innocent founders prefer flipflops to Ferraris
Arch comments were in no short supply this week as Innocent Drinks confirmed the sale of a minority stake to Coca-Cola for £30m. One resourceful journalist on the Daily Telegraph, in a search for haunting former protestations about its die-hard...
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Coke's SWAT team comes to the rescue
Coca-Cola is targeting lads with its new tongue-in-cheek TV and cinema campaign for Coke Zero. With the strap The Impossible Made Possible, the activity follows the brand's James Bond sponsorship of 2008, and runs for the next six...
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NewsCafédirect revamps portfolio to flag up links with growers
Cafédirect is revamping the design of its entire hot drinks portfolio to reinforce its relationship with Fairtrade producers - and strengthen its brand equity with a more prominent logo. Images of the hand tools used by Cafédirect's grower...
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NewsCoca-Cola takes £30m stake in Innocent
Coca-Cola has taken a minority stakeholding in Innocent Drinks, the smoothie and veg pots brand, for £30m, The Grocer can reveal.
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News
Bio-Synergy claims new Skinny Cola can burn fat
Sports nutrition manufacturer Bio-Synergy is branching out into cola with a drink it claims has fat-burning properties.
Skinny Cola, which hits shelves this month under the brand’s ‘health rather than diet’ strapline, is being positioned as a… -
News
Innocent pulls plug on 750ml 'thickie' drinks
Innocent has ditched its 750ml 'thickies' less than a year after launch as it shifts its focus from the dairy aisle back to chilled smoothie & juices.It is scrapping the three-strong 750ml range of yoghurt drinks, which hit shelves last...
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Vimto targets pouch format at teenagers
Vimto Soft Drinks is ditching its ‘Shlurple the Purple’ strapline and launching a pouch variant as part of a strategy to capture a bigger slice of the teen market.A £5m marketing push kicks off in June with TV advertising around programmes...
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Brand launches set to kickstart energy shot market in UK
The energy shot market is about to get a double boost with the launch of £340m US brand Quick Energy and national listings for ginseng-based Powershot.Quick Energy is a range of orange-flavoured sugar-free vitamin energy shots that was...
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News
Graham replaces Pickup as new United Biscuits sales director
United Biscuits has promoted Paul Graham to sales director following the departure of Dave Pickup to Innocent Drinks. Graham was previously grocery trading director for the McVitie’s and Hula Hoops manufacturer, joining UB from Masterfoods...
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NewsTropicana shrinks to 750ml to reverse decline in smoothies
Tropicana aims to rejuvenate sales of its struggling 1-litre smoothies range by shrinking the pack size and slashing the price. The PepsiCo brand is reducing the size of Tropicana Smoothies from one litre to 750ml and dropping the rsp from...
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News
Yes! We have no bananas, says Innocent
Innocent Drinks is introducing its first banana-free smoothie in response to calls for a thinner drink.The green smoothie, which is rolling into Sainsbury's this week and other multiples in mid-April, is made from kiwis, apples and limes. It...
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News
Energy drinks grab third place from juice drinks
Soaring sales of Red Bull and Relentless have catapulted energy drinks into third place in the soft drinks category, leapfrogging juice drinks, according to the annual Britvic Soft Drinks Report.The findings, based on independent data from...
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Editor's Comment: Coca-Cola working with Innocent? That would take a lot of getting used to
It's been a week of strong contrasts. Morrisons (up) versus Waitrose (down). Cola (up) versus smoothies and bottled water (down). And, in another delightful example of how perplexing it must be to be a shopper, contrasting articles, on the same...
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Smiles at Innocent but will Coca-Cola be its new mate?
Bruised by recession and intense competition, Innocent is in talks with investors to fuel overseas expansion. How's it hanging? By Adam Leyland and James Ball