All Soft drinks articles – Page 112
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News
Innocent eyes impulse and cash & carry push
Innocent has set out ambitious plans to triple its £25m out-of-home business within two years by targeting 300,000 impulse outlets and cash & carries.Its smoothies, juices and waters are currently sold through just 7,000 of those...
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Lucozade in ad and NPD push to hit back at rivals
Lucozade Sport is reacting to increased competition in the sports energy drink market by "upping its game" with advertising spend doubling and three new products.Brand owner GlaxoSmithKline unveiled the news for its Lucozade Sport,...
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NewsBottlegreen targets kids with triple-strength squeezy squash
Premium drinks company Bottlegreen is targeting the mainstream cordial market with “revolutionary” squeezy bottles of triple strength squashes.
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Lipton gets fruitier with new flavours
Unilever is backing the addition of two flavours to its successful Lipton Fruit & Herbal tea range with a £2.7m marketing push.
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New 600ml bottles to ‘rejuvenate on-the-go’
Britvic is hoping to inject some fizz back into the on-the-go carbonates category by putting Pepsi Max, Diet Pepsi, 7Up Free and Tango into 600ml bottles.
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Putting the vim in Vimto
Switching the target audience of Vimto from children to teens has prompted a 23.7% hike in sales, reports Alex Beckett
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Twist’n’shut with No Fear drink debut
Extreme sportswear brand No Fear has teamed up with Aimia Foods to launch an energy drink, marking its first foray into food and drink.
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Grove changes name for cosy company feel
Organic fruit juice Grove Fresh has rebranded to project a "smaller company feel" that it hopes will drive consumers back into the declining organic drinks market.Sales in the £9m organic fruit juices and drinks market have fallen more...
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Vimto to drive sales through acquisitions
Vimto is on the acquisition trail to help meet a target of £60m sales by 2012.The Nichols-owned soft drinks business recorded sales up 24% to £43.8m last year [Nielsen 52w/e 28 December 2009] and is looking to snap up two soft drinks...
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Ex-Tropicana man brings Granini to UK
A former Tropicana boss is targeting “recession-proof” shoppers with a super-premium chilled juice.
Steve Wheatley, MD of the UK arm of German supplier Eckes-Granini, is spearheading the launch of the six-strong Granini Freshly Squeezed… -
News
All’s Fair for top tea and coffee brands
Kenco, Twinings and Clipper Tea are looking to raise their ethical profiles in the run-up to Fairtrade Fortnight next month.Kraft revealed that it is now buying all the beans used in its Kenco Freeze Dried coffee range from Rainforest...
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Vimto range grows with Cherry variant
Vimto aims to build on already strong sales with a new Cherry flavour the first permanent new line in its 101-year history…
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Campaign Trail: Celebrating the wet stuff
Twinings is showing its artistic side again with a new ad that recreates the image of a waterfall using cups containing different coloured blends of tea.
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NewsAcid Test: Bottlegreen Red Grape
I found this less fizzy and more fruity than its main competitor. You could definitely taste the fruit…
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Former Innocent MD to run Daylesford Organics
Former Innocent MD Jamie Mitchell is set to become the new chief executive of Daylesford Organic, The Grocer has learned.Mitchell officially takes up his role on 4 January although he is already familiarising himself with the company at...
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UK gets new non-alcoholic digestif drink
A non-alcoholic digestif drink is arriving in the UK to offer an alternative to brandy and grappa.Security Feel Better comes in a one-serve 30ml bottle (rsp: £2.99) and contains digestion-aiding plant and herb extracts, according to...
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Former Green & Black’s directors back Cawston
The team that masterminded Green & Black's meteoric rise is injecting a six-figure investment into ambient apple juice company Cawston Vale to bring some upmarket appeal to the ambient juice fixture.It has revamped the packaging,...
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Pure Life set for marathon sponsorship
After 11 years as the official water of the London Marathon, Nestlé Waters Vittel has been replaced by the company's Pure Life brand.Nestlé said the sponsorship would drive awareness of Pure Life, which made its UK debut in January 2008...