All Soft drinks articles – Page 114
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NewsVimto sales hit £50m milestone
Vimto’s ‘Seriously Mixed-Up Fruit’ campaign has helped the brand to annual sales of £50m for the first time.
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NewsTetley tea folk make TV comeback
Tetley is bringing its tea-folk brand characters back to TV screens for the first time in a decade as part of a £9m new advertising campaign.
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New smoothie has UK-only ingredients
The first smoothie to be made exclusively from British milk and fruit has launched into Waitrose. Frumoo is made from fresh milk and fruit and comes in a resealable pouch. The brainchild of marketer Maria Leavesley, it was developed...
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Focus On Breakfast: Tea hit by fewer promotions while coffee comes back home
While Britain is still a nation of tea drinkers, with tea accounting for half of everything drunk at breakfast hot or cold, this could be slowly changing.
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Campaign Trail puzzling way to drink
Drinking problems of the non-booze variety are the subject of Britvic's bizarre new cinema campaign for Drench starring Cubehead a man with a Rubik's cube-style puzzle for a head. The drinks supplier is reminding consumers of the importance of...
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Retailers lined up for Ribena’s ‘Juiced Up!’
GlaxoSmithKline is rolling its Juiced Up! Ribena range out to retailers to build on the juice drink's success in foodservice and grab a bigger share of the lunchbox market. Available in a wedge format, Juiced Up! comes in raspberry and...
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Focus On Lunchbox: Drink prices squeezed
Sunny Delight stunned observers in April when it announced it was cutting its fruit juice content from 70% to 15% to allow it to move to a lower pricing position.
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Retail Prices: Coke and Mars kept up the pace despite England exit
It has been all change in the promotion rankings over the past month thanks to the impact of a certain football tournament, says Alex Beckett
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Campaign Trail: Perrier, you are a teese!
Burlesque beauty Dita Von Teese is gracing bottles and cans of Perrier in a bid to enhance the brand's chic appeal and reaffirm "its commitment to the category".
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Loaded energy shot offers libido boost
Lads magazine Loaded is putting its name behind a new energy shot that claims to have aphrodisiac effects. The Loaded Stamina Shot (rsp: £1.99 per 60ml bottle) has been produced by Edinburgh-based pharmaceutical company Podium Brands and...
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Review for Pepsi Raw after sales deteriorate
With off-trade sales of just £704k, Britvic is reviewing all-natural cola brand Pepsi Raw, the PepsiCo bottler and distributor has confirmed. The super-premium cola launched via the on-trade in February 2008 and was rolled out to the...
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Boost timed to perfection
Budget energy drink Boost is reaching new heights. Having stolen some thunder from its premium rivals, it’s planning to raise its profile even further. Alex Beckett finds out how.
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Tetley for soya milk first to sport range redesign
Tetley is kicking off a major range redesign with the launch of a new tea bag especially designed to be used with soya milk.
The Tata-owned brand is introducing Tetley for Soya (rsp: £2.39 per 80 tea bags) to retailers later this month…. -
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Henderson helping itself to coffee-to-go
Henderson Wholesale has drawn up a new food-to-go concept based on the Streat café business it bought in January.It has designed a new food-to-go counter selling hot drinks and snacks that can be used by convenience retailers with no...
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Vita Coco sales tripled by the ‘Isner effect’
The winner of the longest ever tennis match has helped June sales of Vita Coco triple over the previous month.
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Starbucks breaks into instant coffee market
Starbucks is hoping to shake up the instant coffee market with a new premium range it claims marks the next step in its "natural evolution" from high street chain to retail brand.Following its debut in the chain's 700 coffeehouses a year...
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Halewood launches Iron Press as a ‘soft drink for real men’
Halewood International is breaking into the "female-focused" adult soft drink market with a blokey beer-style brew called Iron Press.Made with a barley and malt base, Iron Press (rsp: £2 per 500ml bottle) comprises apple and lime...
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Coca-Cola bins rake in recycling material
Coca-Cola has predicted it will collect 1,500 tonnes of recyclable material the equivalent of 99 million empty Coke cans in the first year of its recycling partnership with Westminster City Council.
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World News 12/6/10
The Coca-Cola Company has entered into an agreement with Dr Pepper Snapple Group to distribute certain Dr Pepper brands, subject to the completion of The Coca-Cola Company's acquisition of Coca-Cola Enterprises' North...
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Perfectly Clear for on-the-go
Silver Spring is pouring its Perfectly Clear range into 500ml bottles as part of its strategy to claw share of the flavoured water category from Volvic.The Kent-based bottled water supplier said the lines, available now (rsp: 65p), would...