All Soft drinks articles – Page 114
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News
Organic beet first for James White Drinks
Suffolk has produced the UK's first organic beetroot crop just for juicing.James White Drinks, maker of organic beetroot juices under the Beet It brand, grew the crop to cut import costs and boost its local credentials.Some...
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Time for a great milk shake-up
Jodie Farran and Andrew Howie's premium Shaken Udder milkshakes, launched last year, are rapidly gaining listings. Could they be the next Innocent, asks Richard Ford
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NewsInnocent pins hopes on kids push to get smoothies growing
Innocent Drinks is making its kids offer a top priority as it strives to restore ailing smoothie sales to growth. The company is next week launching its first TV ad aimed directly at kids as part of an attempt to raise its current 48%...
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NewsIs Red Bull taking a shot at success or a shot in the dark?
New energy shots have been popping up all over the shop recently, but Red Bull has been conspicuous by its absence - until now. Nick Hughes asks if the company has left it too late
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NewsRed Bull’s energy shot launch is a timely boost
Red Bull is to take on Coca-Cola's Relentless in a bid to seize control of the emerging energy shot market. Red Bull's debut in the category underscores the brand's move to refocus on its core energy drink market following last year's...
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Coca-Cola eyes Glacéau growth as US bestseller gets UK debut
Coca-Cola believes it can add £3m to its £4m Glacéau Vitaminwater brand in the next few months as it gets set to launch its bestselling US flavour in the UK this month. The vitamin-enhanced water a US brand for which Coke paid...
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NewsGSK takes ‘healthy’ Lucozade to China
GlaxoSmithKline is to launch its iconic energy drink Lucozade into the Chinese market.
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TUC boycott ‘will harm innocent Palestinians’
Israeli producers have hit back at TUC plans to organise a boycott of goods from the occupied territories, arguing it will harm innocent growers. At its congress last week the union voted in favour of action aimed at goods from the...
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Quality Test: Own-label long-life organic orange juice, one litre
Morrisons gets the thumbs-up for offering the perfect all-rounder organic long-life orange juice. It had a natural and refreshing taste that was not too tangy, unlike some of its rivals.
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Smoothie ruling is good for stores
A ruling by the ASA has confirmed that Innocent smoothies can count for two of your 5-a-day as each 250ml serving contains the crushed pulp and the juices of two portions of different types of fruit.
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Lifeboat Tea sets course for Waitrose
Posh tea brand Williamson is launching its Lifeboat Tea range in Waitrose the first time it will be available outside RNLI outlets.The range, which is being rolled out now, has been revamped for its mainstream launch in order to clearly...
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Nescafé Green Blend takes on green tea
Nescafé Green Blend, a new coffee that Nestlé claims is healthier than standard coffee, hits shelves this week.The new variant (rsp: £2.98 for a 100g jar) contains regular roasted coffee beans and unroasted green coffee beans, which...
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Ad of the Week: Vimto's mixed message takes us all for a ride
This column has previously noted (almost every week, actually) that advertisers seem to think 'zany' equals 'lucrative'. Usually the ghastly pantomime grates like children's knees on playground asphalt, but Vimto's trip to the fairground somehow pulls it off.
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Sainsbury’s takes its fresh coffee Fairtrade
Sainsbury's has switched all its own-brand roast and ground coffee to Fairtrade, after doing the same with bananas, sugar and own-brand Red Label tea. The move would more than double the market for Fairtrade roast and ground coffee in...
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Kenco goes greener (and cheaper) with refill packs
Kraft is boosting the sustainability credentials of its Kenco coffee business with Eco Refill packs.Rather than buy a new jar of coffee, consumers can refill empty Kenco jars they already have, reducing their environmental impact.
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Ex-Innocent Brook launches Bear fruit and granola snacks
An ex-director of Innocent Drinks has set up Bear, a new range of baked fruit snacks that he predicts will claw £5m in sales over the first three years.After four years as Innocent's commercial director, Giles Brook departed earlier this...
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Wasteful Red Bull has its wings clipped by Environment Agency
Red Bull has been fined £261,278 by the Environment Agency for failing to recover or recycle packaging waste.The company was also ordered to pay £3,755 in costs and £6,854 in compensation to the agency after breaking recycling rules...
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NewsNestlé pumps record ad spend into Nescafé
Nestlé is aiming to re-establish the "iconic status" of Nescafé through a £43m marketing investment the biggest spend in the brand's 70-year history.
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Irn-Bru turns nostalgic in latest ad push
Irn-Bru has turned back the clock in its latest marketing push, which features a limited-edition heritage can and a re-run of one of the brand's most fondly remembered TV ads.The heritage can, available in Scotland now in a single 330ml...
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Shoppers ditch European bottled water for British
Bottled water sales have slumped 6% over the past year as people turn away from the once-dominant European brands to British or turn on the taps.Overall category sales have fallen 6.1% to £576m and 3.8% by volume, reveals the latest...