All Soft drinks articles – Page 115
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NewsAcid Test: Cherry Vimto
"The home of Vimto, Warrington, is where I was born and brought up and the drink runs in our veins, so I was initially wary about them playing with the recipe."
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Ad of the Week: Irn-Bru's loony tunes
In the past, if you were followed home by animals you were either a Catholic saint or a pensioner fleeing hyenas. They can smell death, you know (both hyenas and pensioners).
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Robinsons celebrating 75 years of link to Wimbledon
Britvic is celebrating Robinsons' 75-year tie-up with Wimbledon through a new marketing campaign, and doesn't anticipate the football World Cup will overshadow the tennis tournament.
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NewsNescafé recalled in glass contamination alert
Nestlé has been forced to recall jars of Nescafé Collections coffee over fears of glass contamination.
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Campaign Trail: The new faces of Vimto
Vimto's pouting new brand characters Les Cherries make their TV debut this summer as part of a £6m Seriously Mixed Up Fruit push for the brand this year.
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NewsRed Bull gives can maker Rexam wings
Energy drinks such as Red Bull helped boost trading for can maker Rexam to “encouraging” first-quarter sales.
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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Focus On Soft Drinks: A taxing issue
One of the biggest challenges facing soft drinks producers in the US is the looming spectre of a tax on sugary drinks in some states and cities.
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Focus On Soft Drinks: A taste of tradition
If you were trying to capture the feel of the quintessential British countryside, you might well think of roses, apples and blackberry picking.
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Focus On Soft Drinks: A squash and a squeeze
The Bottlegreen Drinks Company hit on the idea for its flagship product by happy accident.
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Focus On Soft Drinks: Milk drinks shake it up
Flavoured milk drinks clearly have the white stuff to succeed at the moment: their 6.6% volume growth outstripping the growth of their high-profile soft drink counterparts [Nielsen 52w/e 20 March].
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Focus On Soft Drinks: Four to watch
Guaraná Antarctica - a fruit-based drink with a massive following in its native Brazil - has been launched in the UK by distributor Fayrefield. The carbonated drink has an rsp of between 89p and 99p and is made from a fruit that only grows in the Amazon.
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Focus On Soft Drinks: Fancy a stiff drink?
If purveyors of enhanced soft drinks are to be believed, there seems to be a potion for any ailment you could care to list (and some you wouldn't want to).
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Focus On Soft Drinks: Impulse sales declIne as shoppers top up at mults
The impulse market for soft drinks lost its fizz in 2009, with value sales falling 3%.
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Focus On Soft Drinks: Lashings of ginger beer
The recession has given shoppers a taste for brands and flavours they enjoyed in their childhood leading to a resurgence of old favourites such as cloudy lemonade and ginger beer. And it's not just the big brands that are capitalising.
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My Alternative CV: Vince Armitage, Varta Consumer Batteries
Vince Armitage, divisional vice president at Varta Consumer Batteries UK, on luggage, Vimto and Lee Evans
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NewsInnocent Kids debuts new website
Innocent has unveiled a new website for young smoothie fans to complement its latest fridge magnet promotion.
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Aqua Pura flags up Cumbrian heritage
Princes Soft Drinks is pouring £2m into relaunching its Aqua Pura bottled water lineup to emphasise the brand's Cumbrian provenance becoming the latest English water brand to cash in on its homegrown provenance.The revamp is focused...
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Acid Test: Bottlegreen Squeezy Squash
This squash is a light and refreshing drink with a mild, sweet flavour. However, the taste is no different from supermarket own-label squash drinks.
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A Gold Blend romance for 21st century begins
The love affair that kept the nation on the edge of its sofa in the late 1980s is being rekindled for the 21st century.Nestlé's famous Nescafé Gold Blend TV campaign, which starred a pair of love-lorn neighbours in a will-they-won't-they...