All Soft drinks articles – Page 116
-
News
Sunmagic revamps look to push healthy good-value message
Value juice brand Sunmagic is attempting to rejuvenate the ambient juices and smoothies sector with a relaunch of its 30-strong range. The brand, owned by manufacturing and distribution group Multiple Marketing, has revamped the packaging of...
-
News
Yumberry complains of name taken in vain
The distributor of Yumberry juice drinks has claimed rival producers are infringing on its trademark by mistakenly calling yang-mei fruit yumberries.
Yumberry is a registered trademark for juices and drinks marketed by YumberryUK, which uses… -
News
Thorntons to start selling Coca-Cola as chiller cabinets wheel in
Thorntons has signed a surprise new deal with Coca-Cola to start selling Coke Zero, Dr Pepper and other fizzy favourites in its stores and cafes.
In a two-year deal, the confectionery retailer will replace Thornton’s limited range of drinks,… -
News
Tetley ad banned over green tea health claim
A commercial for Tetley Tea has been banned by the advertising regulator for misleadingly suggesting that a cup of tea has health benefits.
-
News
It's serious business, says Yorkshire Tea
Yorkshire Tea has teamed up with cult Sheffield singer/songwriter John Shuttleworth in a £3m marketing campaign to encourage people to "do teatime properly".The Taylors of Harrogate tea business said the quirky TV, radio and online campaign...
-
News
Campaign Trail: Red Bull feels the power
Battersea Power Station will roar back to life on 22 August as the venue for the Red Bull X-Fighters World Series Finale. Twelve of the world's best freestyle motocross riders will perform gravity-defying tricks as they battle it out for the world...
-
News
Can redesign aims to give Tango more street cred with lads
Tango is trying to regain its edgy appeal with a new Banksy-style look targeting the lads' market. After several years trying to woo mums, Britvic has given the soft drinks brand a stencil-art makeover in an attempt to re-engage with its...
-
NewsFanta offers bag for life made of PET
Coca-Cola has partnered its Fanta brand with British fashion designers Antoni & Alison to launch a bag for life made entirely out of recycled plastic (PET) bottles. The bags, launched into stores on 20 May for National Recycle Week, will be...
-
NewsSanteau rebrands its O2Go range Wahoo
Hydration specialist Santeau is rebranding its O2Go water flavouring range with a new name and packaging to pacify mobile phone operator O2. The O2Go range, which was launched two years ago to add interest to plain bottled water, will be...
-
News
Own-label squash ranges make switch to double strength
Sainsbury's and Asda have converted their own-label squash drinks to double-strength concentrates to reduce packaging and offer shoppers better value. Thirty own-label squash drinks were switched to double strength at Sainsbury's outlets...
-
-
News
Picture This... Cookie doh! Frijj hires Homer
Homer Simpson will appear on bottles of Frijj chilled milkshakes for a new limited edition Cookie Dough flavour. Homer follows in the footsteps of fellow Springfield resident Chief Clancy Wiggum, who has been used to promote Frijj's chocolate fudge...
-
NewsInnocent and Tropicana chill out with the kids
Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids.
-
News
Pepsi Max in £1m cricket promotion
PepsiCo is launching a £1m on-pack promotion for Pepsi Max as part of the brand's ICC World Twenty20 England cricket sponsorship.The Max it for a Million on-pack activity will give consumers the chance to win £10,000 every day and also...
-
News
Tesco rations bottled water sales in NI
Tesco has seen an upsurge in its bottled water sales in Northern Ireland, following a warning that households in parts of the country could be exposed to contaminated water.
-
News
Editor's Comment: Even today, Innocent founders prefer flipflops to Ferraris
Arch comments were in no short supply this week as Innocent Drinks confirmed the sale of a minority stake to Coca-Cola for £30m. One resourceful journalist on the Daily Telegraph, in a search for haunting former protestations about its die-hard...
-
News
Coke's SWAT team comes to the rescue
Coca-Cola is targeting lads with its new tongue-in-cheek TV and cinema campaign for Coke Zero. With the strap The Impossible Made Possible, the activity follows the brand's James Bond sponsorship of 2008, and runs for the next six...
-
NewsCafédirect revamps portfolio to flag up links with growers
Cafédirect is revamping the design of its entire hot drinks portfolio to reinforce its relationship with Fairtrade producers - and strengthen its brand equity with a more prominent logo. Images of the hand tools used by Cafédirect's grower...
-
NewsCoca-Cola takes £30m stake in Innocent
Coca-Cola has taken a minority stakeholding in Innocent Drinks, the smoothie and veg pots brand, for £30m, The Grocer can reveal.
-
News
Bio-Synergy claims new Skinny Cola can burn fat
Sports nutrition manufacturer Bio-Synergy is branching out into cola with a drink it claims has fat-burning properties.
Skinny Cola, which hits shelves this month under the brand’s ‘health rather than diet’ strapline, is being positioned as a…