All Soft drinks articles – Page 116
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News
Perfectly Clear gets new lines in revamp
Kent bottled water supplier Silver Spring plans to claw share of the flavoured water category from Volvic with an overhaul of its Perfectly Clear range, six months after a private equity buyout.Privet Capital acquired Silver Spring at...
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Innocent swoops upon Sainsbury’s Brightman
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing.The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...
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Ad of the Week: Do as Lucozade says, not as it does
Like those unscrupulous folk selling mephedrone as plant food, marketing often depends on conspiracy. When you're unplugged from The Matrix and find your real life is rubbish, it makes more sense to go along with the lie.
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Irn-Bru pumps in £15m to make it big in south
Warburtons has done it with bread, Nichols is doing it with Vimto and now another northern company, AG Barr, is attempting to drive up sales in the south with a £15m investment in Irn-Bru.
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Sparkling juice is fit for a Duchess
The Duchess of Rutland has launched a range of upmarket soft drinks.The Botanicals sparkling juice drinks are made by mineral water company Radnor Hills, which is directed by the Duchess's brother, William Watkins.Available...
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Reverend gets inspiration for cola with chilli
A Cornish start-up company has launched a range of cola and apple drinks infused with chilli, hoping to take on ginger beer in the spice stakes.The three-strong range from Launceston-based Reverend Berriman's, which was founded by...
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Red Bull tries to rev up sales by putting F1 on its multipacks
Red Bull is putting its foot on the gas in an attempt to inject some energy into sluggish sales growth with a limited-edition pack revamp featuring its sponsored Formula One title challenger Sebastian Vettel.The new-look multipacks,...
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NewsCoca-Cola ups Innocent stake to 58%
Coca-Cola has upped its stake in Innocent, as the smoothie maker continues to develop its plans for international expansion.
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Orange is not the only fruit, says Sunkist
Sunkist is having an image revamp in a bid to remind consumers that the range includes flavours beside orange.The Nichols-owned brand will be given a new logo and new packaging designed to "celebrate the drink's Californian roots" and...
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UK Mountain Dew to target energy market
Mountain Dew, the £1bn US sports drink brand, is storming into the UK next month to "revolutionise the energy drink industry".The drink, called New Mountain Dew, will be launched by PepsiCo and its UK bottling partner Britvic in a bid to...
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Sunny Delight drops fruit content and rsp to stem sales decline
The fruit juice content of Sunny Delight is being cut from 70% to 15% just one year after the brand was given a healthy makeover.The new lower juice content is the same that Sunny Delight had prior to its ill-fated £4.5m overhaul last...
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Robinsons’ Select line to target adults
Britvic is extending its Robinsons brand with the premium, adult-targeted Select range. The line-up features four flavours, including orange, mandarin & peach, and red grape, pomegranate & raspberry, and has an rsp of £1.59 for...
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Rubicon puts £5m into marketing and cricket sponsorship
Ambient juice Rubicon is reinforcing its large ethnic consumer fan base with a £5m marketing investment for 2010, including sponsorship of Sky Sports cricket coverage this summer. It was the brand's biggest-ever marketing investment and...
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New drinks range offers seven different functions
A functional drinks brands from the US headed up by the former Red Bull North America CEO Dan Ginsberg has set out ambitious plans to achieve £100m UK sales in five years.
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Viva launches sleep and relaxation shots
Energy shot launches have abounded in the past year, but now an American drinks company is taking the category in a whole new direction - relaxation.
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Focus On Juices & Smoothies: Four to watch
Thirst-quencher Juicy Drench, which contains only fruit juice and water, was launched in May (rsp 89p for 440ml). It replaced Robinsons Fruit Spring and was supported bya £5.5m campaign.
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsCadbury commits to Frederick’s Dairies for another decade
Frederick's Dairies is celebrating a renewed contract to make Cadbury ice creams with a £9m investment and new licensing partnerships with Tangerine and Vimto.
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NewsFocus On Bottled Water: Splashing out again
A year ago, sales of bottled water had dried up as shoppers felt the bite of recession, but price promos and meal deals have ended the drought, discovers Claire Murphy