All Soft drinks articles – Page 117
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News
Innocent pulls plug on 750ml 'thickie' drinks
Innocent has ditched its 750ml 'thickies' less than a year after launch as it shifts its focus from the dairy aisle back to chilled smoothie & juices.It is scrapping the three-strong 750ml range of yoghurt drinks, which hit shelves last...
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Vimto targets pouch format at teenagers
Vimto Soft Drinks is ditching its ‘Shlurple the Purple’ strapline and launching a pouch variant as part of a strategy to capture a bigger slice of the teen market.A £5m marketing push kicks off in June with TV advertising around programmes...
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Brand launches set to kickstart energy shot market in UK
The energy shot market is about to get a double boost with the launch of £340m US brand Quick Energy and national listings for ginseng-based Powershot.Quick Energy is a range of orange-flavoured sugar-free vitamin energy shots that was...
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Graham replaces Pickup as new United Biscuits sales director
United Biscuits has promoted Paul Graham to sales director following the departure of Dave Pickup to Innocent Drinks. Graham was previously grocery trading director for the McVitie’s and Hula Hoops manufacturer, joining UB from Masterfoods...
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NewsTropicana shrinks to 750ml to reverse decline in smoothies
Tropicana aims to rejuvenate sales of its struggling 1-litre smoothies range by shrinking the pack size and slashing the price. The PepsiCo brand is reducing the size of Tropicana Smoothies from one litre to 750ml and dropping the rsp from...
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News
Yes! We have no bananas, says Innocent
Innocent Drinks is introducing its first banana-free smoothie in response to calls for a thinner drink.The green smoothie, which is rolling into Sainsbury's this week and other multiples in mid-April, is made from kiwis, apples and limes. It...
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Energy drinks grab third place from juice drinks
Soaring sales of Red Bull and Relentless have catapulted energy drinks into third place in the soft drinks category, leapfrogging juice drinks, according to the annual Britvic Soft Drinks Report.The findings, based on independent data from...
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Editor's Comment: Coca-Cola working with Innocent? That would take a lot of getting used to
It's been a week of strong contrasts. Morrisons (up) versus Waitrose (down). Cola (up) versus smoothies and bottled water (down). And, in another delightful example of how perplexing it must be to be a shopper, contrasting articles, on the same...
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Smiles at Innocent but will Coca-Cola be its new mate?
Bruised by recession and intense competition, Innocent is in talks with investors to fuel overseas expansion. How's it hanging? By Adam Leyland and James Ball
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NewsWaitrose in for Paddy & Scott's debut
Gourmet coffee brand Paddy & Scott’s has secured its first major retail listing with Waitrose. The brand’s three-strong range, rsp £3.95, aims to help consumers differentiate between blends by highlighting whether they are best drunk in the...
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News
Daniels Group takes on Tropicana with new premium juices
Daniels Group is going head to head with Tropicana in the premium juice market with the twin launches of New Covent Garden Juice and JU - a new functional brand.The five-strong NCG range marks the brand's first foray into the juice sector...
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NewsRobinsons Fruit Spring replaced with extension of Drench brand
Britvic is axing its Robinsons Fruit Spring juice drinks and replacing them with Juicy Drench, an extension of its Drench bottled water brand. Consumers did not associate the three-strong Fruit Spring range, which is being delisted from...
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NewsNescafé gets stronger with rising bean count
Nestlé is embarking on a £24m relaunch of its entire Nescafé coffee range, The Grocer can reveal. The company will kick off its campaign by reformulating its 71-year old Nescafé Original brand in a bid to rejuvenate flagging sales. It had...
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NewsAcid Test: Tropicana Gold Label
The panel set loose the juice with Tropicana's new black-carton effort
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NewsInnocent and Daniels Group eye Sunjuice own-label operation
Innocent Drinks and New Covent Garden owner Daniels Group have been tipped to buy parts of smoothie and own-label juice supplier Sunjuice, a subsidiary of Serious Food Ltd, which went into administration last week. Innocent uses the Cardiff...
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NewsAnother relaunch for iconic brand Sunny D
The Sunny Delight Beverage Company has overhauled its iconic Sunny D drinks brand for the second time in less than two years in an attempt to re-engage with mums and their kids.
After slashing the sugar levels and updating the packaging in… -
News
TV dragon hopes Sip is next Reggae Reggae
Dragons' Den tycoon Peter Jones hopes to replicate the success of Reggae Reggae Sauce with beauty water brand Sip
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News
Bottlegreen offers more pressé for the same price
Adult soft drinks specialist Bottlegreen is attempting to boost its appeal with cash-strapped shoppers by increasing bottle sizes - but not prices.The brand's single-serve, Sparkling Pressé range was previously sold in 250ml bottles but will...
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Cadbury makes its drinking chocolate a whole lot chunkier
Cadbury has swapped cocoa powder for blocks of Dairy Milk for the launch of an innovative new drinking chocolate. Hot Choc Chunks, launched this month, is the first mainstream drinking chocolate to use solid blocks of chocolate that are...
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Has the innocent halo fallen off?
Innocent Drinks was the biggest food and drink casualty in the Top Products Survey 2008, with sales falling from £134m to £107m, a 20.2% drop. The market-leading smoothie brand, which has seen meteoric growth since its launch in 1998, has...