All Soft drinks articles – Page 117
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.
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Focus On Bottled Water: Evian water babies are viral internet sensation in 2009
Marketing support for bottled water brands continues to revolve largely around sports sponsorships.
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NewsTop of the pops: Coke smashes £1bn barrier
Coca-Cola has become the first brand to top £1bn in annual UK grocery sales. Sales of the total Coca-Cola brand jumped £47.6m in the past year taking its total to £1,011.1m.
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Fairtrade feels the squeeze as Asda delists instant coffee duo
Asda has delisted two Fairtrade instant coffee brands, Cafédirect and Clipper, due to poor sales. The retailer said it would replace the brands with three new Extra Special own label variants, one Fairtrade and two Rainforest Alliance certified.
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Goyder brings snack insights to Innocent
Innocent has appointed Joe Goyder as its head of consumer insights for new opportunities, which includes its Veg Pots and orange juice business. Goyder, who will work alongside head of consumer insights for smoothies Gayle Beck, will...
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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NewsStarbucks’ Via instant coffee goes nationwide
Starbucks is to sell its Via instant coffee across all its UK stores, following a trial in London.
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NewsCancer alert over fruit juice
Scientists have sounded the alarm over a chemical found in many fruit juices they claim is linked to cancer.
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Focus On Microwaveable Foods: Pots stand out from crowd
One packaging format growing its presence on supermarket shelves is the microwaveable pot with big names such as Innocent adding critical mass to a format that a number of smaller players have been using for some time.
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Innocent eyes impulse and cash & carry push
Innocent has set out ambitious plans to triple its £25m out-of-home business within two years by targeting 300,000 impulse outlets and cash & carries.Its smoothies, juices and waters are currently sold through just 7,000 of those...
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Lucozade in ad and NPD push to hit back at rivals
Lucozade Sport is reacting to increased competition in the sports energy drink market by "upping its game" with advertising spend doubling and three new products.Brand owner GlaxoSmithKline unveiled the news for its Lucozade Sport,...
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NewsBottlegreen targets kids with triple-strength squeezy squash
Premium drinks company Bottlegreen is targeting the mainstream cordial market with “revolutionary” squeezy bottles of triple strength squashes.
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Lipton gets fruitier with new flavours
Unilever is backing the addition of two flavours to its successful Lipton Fruit & Herbal tea range with a £2.7m marketing push.
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New 600ml bottles to ‘rejuvenate on-the-go’
Britvic is hoping to inject some fizz back into the on-the-go carbonates category by putting Pepsi Max, Diet Pepsi, 7Up Free and Tango into 600ml bottles.
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Putting the vim in Vimto
Switching the target audience of Vimto from children to teens has prompted a 23.7% hike in sales, reports Alex Beckett
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Twist’n’shut with No Fear drink debut
Extreme sportswear brand No Fear has teamed up with Aimia Foods to launch an energy drink, marking its first foray into food and drink.
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Grove changes name for cosy company feel
Organic fruit juice Grove Fresh has rebranded to project a "smaller company feel" that it hopes will drive consumers back into the declining organic drinks market.Sales in the £9m organic fruit juices and drinks market have fallen more...
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Vimto to drive sales through acquisitions
Vimto is on the acquisition trail to help meet a target of £60m sales by 2012.The Nichols-owned soft drinks business recorded sales up 24% to £43.8m last year [Nielsen 52w/e 28 December 2009] and is looking to snap up two soft drinks...