All Soft drinks articles – Page 12
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NewsPlenish unveils juice shots range for kids and revamped dosing bottle
The innovations represented ‘a significant next step in the shots category’, said owner Carlsberg Britvic
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NewsSoft drinks bosses rage as sugar levy change set to hit 900 products
Household brands caught up in the move include Lucozade Energy, Fanta, Tango, Dr Pepper and Irn-Bru
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NewsRare quarterly earnings miss sees PepsiCo shares fall flat
Shares in PepsiCo have now slumped by over 20% in the past year.
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NewsHarry Brompton’s Iced Tea seals £2m investment to fuel growth
The funds will be used to scale Harry Brompton’s in UK grocery, accelerate NPD efforts and expand into new channels
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NewsDash distances itself from growing functional soft drinks trend
Functional beverages grew sales by over 30% in 2024, according to Mintel and Kantar
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NewsDRS launch on track as government approves industry’s bid
Execs from Tesco, Heineken, Co-op and Coca-Cola are on the board of the UK DMO
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NewsVimto volume gains drive Nichols revenue growth
Nichols’ flagship soft drink saw ongoing distribution and volume gains
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell
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NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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NewsKorean pear juice brand launches with hangover prevention claim
The soft drink is the brainchild of sisters Lucy and Taya Jackson
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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NewsXoxo Soda seals £4m investment on eve of major UK retail push
Xoxo launched in Co-op this month
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsHydration brand Phizz adds ‘natural energy’ line
Each tablet contains seven electrolytes including sodium, potassium and calcium, as well as 75mg of slow release caffeine
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NewsNestlé Waters appoints new UK managing director
Nestlé Waters new UK MD succeeds Grant McKenzie, who has been appointed as head of northern Europe for Nestlé Waters & Premium Beverages
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NewsTropicana eyes health trend with Fresh & Light launch
Selected SKUS are now available from Asda and Ocado
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NewsViral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
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NewsRibena confirms blackcurrant squash recipe change
Testing showed that two-thirds of shoppers preferred the new recipe, Ribena said
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NewsInnocent adds Juicy Water duo for kids
The drinks are made with 70% real fruit and a ‘splash’ of water, as well as natural flavours
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die





