All Soft drinks articles – Page 121
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campaign trail - Tropicana Smoothies is making its TV debut next week as PepsiCo
Tropicana Smoothies is making its TV debut next week as PepsiCo ramps up plans to take on Innocent and grow the smoothies sector to £300m in the next two years. A television advertising campaign, which will run throughout this year, forms part of a...
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Bye leaves Patak's for MD position at Vimto
Nichols has appointed Jonathan Bye as MD for Vimto Soft Drinks.Bye joins Nichols, which is also behind soft drinks Sunkist and Panda, from Patak's Foods where he worked for eight years, latterly as general manager. The Grocer...
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Ribena pure juice debut is its biggest-ever NPD
Ribena is taking on Ocean Spray and Pomegreat in its first foray into pure juice as it sets out to create a £50m brand.Ribena 100% Pure Juices will be the GSK-owned brand's biggest piece of NPD in its 70-year history, said senior brand...
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Bottlegreen goes for sharper brand appeal
Adult soft drinks brand Bottlegreen is overhauling its packaging and launching a raft of new products including a kids offer in a bid to double turnover to at least £25m in three years.The redesigned cordial range will arrive in Tesco,...
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Innocent vows fight for lower VAT will go on after petition
Innocent has vowed to continue its campaign to persuade the government to slash VAT on smoothies and fruit juices despite the end of its long-running online petition.Tomorrow marks the deadline for the petition demanding VAT on juices...
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Tropicana pulls smooth move on rival Innocent
PepsiCo is determined to wrest market share from Innocent in the booming smoothies category with its new premium Tropicana Smoothie range. The five-strong range of Tropicana smoothies launched last month are now being promoted heavily...
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Why Coca-Cola's success is down to mind over matter
A Houston researcher claims to have found a reason for Coke's domination of the cola market - and it doesn't have much to do with the product itselfIn the decades-long battle of the colas, Coke continues to outsell Pepsi. Not because it...
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Cadbury Schweppes to demerge in May
Cadbury Schweppes will demerge its US beverages business Dr Pepper Snapple Group from its confectionery business Cadbury on 7 May.A shareholder meeting will be held on 11 April to approve the demerger, first announced in March last year, the...
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Schweppes' Classic way to revive flat adult soft drinks
Schweppes is hoping to inject some fizz into the flat premium adult soft drinks market with a £2m media spend this April supporting the launch a new range and the rebranding of its sparkling offer. Classic will include ginger beer and...
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gazza lacks red bull control
Last weekend The Sun reported that Paul Gascoigne was addicted to Red Bull. The ex-England soccer ace had told staff at a hotel he was drinking 50 cans of the stuff a day - on top of pints of beer, cider and double brandies - before voluntarily...
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The Challenge - 'Schweppes, Britvic should be delighted'
Fever-Tree faces formidable competition from Coca-Cola's Schweppes brand which, including mixers and soft drinks, is worth just shy of £100m at retail. Coca-Cola has paid more attention to both the mixer category and its Schweppes brand in recent...
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Spall brings Tesco's supply chain expertise to Innocent
Innocent has appointed former Tesco director Stephen Spall to head up its supply chain and help drive ongoing expansion. Spall will be responsible for a 40-strong supply team and will oversee the company's entire supply chain "from field...
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Two chairmen for Cadbury Schweppes
Cadbury Schweppes has appointed two new chairmen as it edges closer to completing the demerger of the confectionery and Americas Beverages businesses.When the demerger is finalised, Roger Carr, who has been on the Cadbury Schweppes board...
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Appletiser's £6.8m push for 5-a-day
Appletiser is building on its new 5-a-day strategy for 2008 with a £6.8m campaign.The campaign, which cost 25% more than last year's, will highlight the product's 5-a-day accreditation, which was put on packs in October, as well as its...
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PepsiCo tries smooth move with Tropicana
On paper, Tropicana's entry into the smoothie category looks a canny move by PepsiCo. Valued at £240m, almost twice the size of Innocent, Tropicana is a true superbrand in the soft drinks category. If any brand were fit to take on Innocent,...
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VAT ruling deals blow to Innocent
A VAT tribunal ruling in favour of a wheatgrass juice supplier has indirectly dealt a potentially severe blow to Innocent Drinks.This week, Tonic Attack won a three-year battle to get its product considered by HM Revenue & Customs as a...
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Innocent targets dairy with launch of thickies
Innocent is hoping to replicate its smoothies success with a move to the dairy aisle in its first venture beyond the chilled juice fixture, The Grocer can reveal.The fast-growing brand is launching three 'thickies' in 750ml plastic...
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Tropicana takes on Innocent with premium smoothie line
PepsiCo is investing £9m in the launch of a premium Tropicana smoothie range to compete with Innocent as part of a total overhaul of its UK smoothie strategy. Tropicana, which also owns the PJ's Smoothies brand, said it would be targeting...
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Coke Zone 'is not for kids'
Coca-Cola has insisted its latest campaign does not break a promise not to promote its products to kids. It is ploughing £5m into Coke Zone, a long-term on-pack giveaway that encourages teens to repeat-buy in order to accumulate points...
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My Alternative CV - Gavin Lissimore, channel manager, Red Bull
What's your nickname? Lissle or Big Gee. Who was your first teenage crush and why? Heather Graham after I saw her in the film License To Drive. When was the first time you got drunk and what was your tipple? I was 14 and drank Diamond White. I ...