All Soft drinks articles – Page 124
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Cadbury to announce cost-cutting programme
Cadbury Schweppes is expected to reveal details of a major cost-cutting programme tomorrow (Tuesday).The confectionery giant split its operations into confectionery and beverages in March this year following shareholder pressure and will...
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Opinion - "Such a glacial schedule suggests the FSA is not only dragging its feet but is still in denial"
Coke Zero is a great product. With a great taste, superb packaging, and backed up by genius execution, it's a deserving winner of the Star Product Award at this week's The Grocer Gold Awards. It also helped Coca-Cola Enterprises win the Best Branded...
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Coke may help the body to fight anaemia
Coca-Cola is working with scientists at the University of East Anglia in a bid to prove that Coke can combat anaemia. The soft drink company believes the fizzy drink could encourage the release of greater levels of iron from food, which...
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the new order
Within days of Nelson Peltz disclosing a 3% stake in Cadbury Schweppes earlier this year, the drinks and confectionery giant announced plans to break itself in two. Todd Stitzer, Cadbury's CEO, maintained the idea had been in train for...
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campaign trail - Ribena
Berries desperate to make it to the juicing factory are the stars of Ribena's latest TV ad, which charts their perilous journey as they cross forests and rivers. Before arriving at the Ribena gates, some unfortunate fruits meet a sticky end. They...
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Britvic acquires C&C Group soft drink business
Britvic has acquired the soft drinks and distribution businesses of the C&C Group for E249.2m (£169.5m) in cash.The deal includes brands such as Club soft drinks and Ballygowan water, as well as the rights to the Pepsi and 7Up brands through...
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Britvic updates Tango with natural flavours
Iconic fizzy drink brand Tango is poised to unveil a new healthier image in a bid to grab a bigger share of an increasingly health-conscious market.From July, Tango will contain only natural flavours and colours, although brand owner...
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Innocent Drinks does deal with McDonald's
Unlikely bedfellows they may seem, but Innocent Drinks this week insisted its decision to sell its products through McDonald's restaurants would benefit the health of the nation's kids.Since they were launched in 1998, sales of Innocent...
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Lucozade Sport range gets a Caffeine Boost
GlaxoSmithKline is bringing innovation to sports drinks by adding a caffeinated option to its Lucozade Sport range.Lucozade Sport with Caffeine Boost is designed to enhance mental as well as physical performance. It forms a third tier in...
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Schweppes takes on J2O with Straightcut
Schweppes is going up against Britvic's J2O brand in adult soft drinks with a new sparkling range called Straightcut.The solo soft drink approach is a new one for Schweppes, which has usually concentrated on mixers, but the company...
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Vimto low-cal treat in a bottle woos women
Vimto Soft Drinks is targeting the healthy drinks market with a "guilt-free" range of dessert drinks and 70% fruit additions to its existing Panda Juice range.Its new Yum dessert drinks are targeted 18 to 40-year-old, weight-conscious...
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Cadbury faces prosecution
Cadbury Schweppes is to face prosecution over last year's salmonella scare at its Marlbrook factory in Herefordshire.The confectionery giant recalled millions of chocolate bars in June last year after a leaking pipe affected...
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Mary had a little plan
Mary Barnard is known as 'Mrs Health and Wellness' to her PepsiCo colleagues, and it's not difficult to see why. As general manager for Quaker and Tropicana, Barnard is in charge of some of the food and drink industry's healthiest brands -...
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Coca-Cola gets Orange edition for the summer
Coca-Cola is to launch an orange flavour limited edition of Coke in July, as part of a massive £80m summer campaign across its key brands.Coca-Cola unveiled the new variant, which follows last year's Coke with Lime, at a briefing last...
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The Challenge - Attracting adults to the milk category
The soft drinks category is full of 'me too' brands all competing with slightly different USPs, but For Goodness Shakes! stands alone as being the only milk-based sports drink for men. The company's main rivals - Yop, Frijj, Yazoo and Nesquik - all...
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Trident grabs 15% market share
Trident, the chewing gum brand launched by Cadbury Schweppes in February, has gained a 15% share of the chewing gum market, according to data from Nielsen.Trident has become the number two brand in the £240m chewing gum market, overtaking...
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Fruit juices struggle for promo space in chillers
Chilled not-from-concentrate juice is having to fight with higher-profile products like Innocent Drinks smoothies for its share of space in the chiller cabinet. With far less space devoted to promotions in chilled than elsewhere...
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Cadbury: what next after the break-up?
When Cadbury Schweppes announced last week that it was splitting its confectionery and Americas Beverages businesses, there was speculation that its confectionery arm would become a takeover target, with names such as Hershey and Wrigley in the...
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MD who gave Red Bull wings leaves company
Red Bull UK was ready to move on to the next level, claimed MD Harry Drnec as he announced he was stepping down to spend more time with his family. When Drnec joined the company in 1995, Red Bull UK was losing money. Twelve years later...
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Britvic NPD priorities are Pepsi and squash
Britvic plans to introduce new formats for Pepsi as part of its commitment to carbonated drinks, despite recording a slump last year due to a lack of demand for fizzy drinks.Figures released in the Britvic Soft Drinks Report 2006 confirm...