All Soft drinks articles – Page 126
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News
Cadbury recall to cost £30m
Cadbury Schweppes' recall of seven products in June this year following a salmonella scare will cost an estimated £30m.The confectionery giant had originally estimated costs of £20m but in a full-year trading update released this morning,...
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How can small suppliers make their size of their businesses a virtue?
Simon Speers MD, Bottlegreen Drinks CompanySmall businesses are driven by their individuals and what an individual does is always under the spotlight. In small business, individuals are under pressure to get a great job done each and...
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Making kids wild with a health kick
Britvic has responded to new government standards for food and drink sold in schools with a range of healthy fruit juice drinks for schoolchildren. The Really Wild Drinks Company range will be available in 250ml cans for vending machines...
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Out go the chimps - in comes knitted monkey
Comedian Johnny Vegas and Monkey, the knitted puppet with a cult following, have teamed up with PG Tips to front an £18m advertising campaign for the tea brand in the new year. Owner Unilever will be pouring out £1m a week for the first 12...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months. From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months.From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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Coke targets Red Bull with relentless spend
CCE is investing another £1.5m on its energy drink brand Relentless next year as it aims to steal a greater share of the Red Bull-dominated sector through targeted marketing. It is eschewing TV ads in favour of sponsorship and sampling...
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A farewell to creativity?
Under the Ofcom ruling it's unlikely these classic family ads would get off the ground today: Tango - Orange Man R-Whites - Secret Lemonade Drinker Walkers - Gary Lineker Coca-Cola - Teach the World to Sing...
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Diet Coke seeks new hunk for the ladies
Coca-Cola GB is seeking a new hunk to front a multimillion-pound Diet Coke TV ad campaign aimed at reinforcing the drink as one for the ladies. Three adverts being shot next month for screening next year on TV and in cinemas will build on...
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Campaign trail: Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme
Coca-Cola Enterprises has taken the wrapping off a Christmas campaign for Coke that builds on the Coke Side of Life theme. The ads use animation to tell a story aimed at evoking the magic of Christmas and celebrating giving. The...
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Pepsi goes to the Max on YouTube
PepsiCo is linking up with website of the moment YouTube as its battle with Coca-Cola for supremacy in male cola intensifies. A Pepsi Max-branded channel runs on YouTube later this month, which will link to a new-look site. Both encourage...
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Fry wit for Twinings speciality tea TV ad
Stephen Fry is lending his erudite style of comedy to a new TV advert for Twinings speciality teas. The £2.3m campaign, which breaks next week, centres on three of Twinings' most popular blends - Earl Grey, Lady Grey and Chai. It shows...
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Seaweed mix in Kusmi Tea
A French company has brought out a new seaweed tea line, which could double as a bath additive. Kusmi Tea, which produces an extensive range of black and green tea blends baroque packaging, has launched a line combining seaweed and green...
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In Brief: Salmonella's toll; Asda zero tolerance; Food hall facelift
Salmonella's toll Mars sold more chocolate than Cadbury Schweppes in the four weeks to 14 October, according to ACNielsen data, following a 5% year-on-year fall in Q3 sales at the Bournville-based company. Cadbury blamed the...
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Vie Shots mini drink addition
Unilever is adding a newcomer to the UK line-up of its Knorr Vie Shots mini health drinks range. The pineapple, passionfruit & sweetcorn combination joins the existing trio this month in a three x 100ml bottle multipack. The range has had...
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Essential soya milk ad drive
Print ads focusing on the heart health benefits of So Good Essential soya milk break this weekend as part of a £1m marketing campaign for the brand. The press activity, which includes full colour page ads in broadsheets and food...
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Ribena moves from blackcurrant focus
GlaxoSmithKline is extending its Ribena Blueberry Really Light drink into cartons and a dilutable squash from next year to move the brand further away from its blackcurrant heartland.From February, the blueberry flavour will be sold in...
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Availability
Asda Patchway, Bristol1 There was just one item missing when our mystery shopper visited Asda Patchway on Highwood Lane in Bristol. The store was sold out of the 1 litre bottle of Schweppes tonic water. She also noted that the...
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Ocean Spray exploits cranberry's diversity
Ocean Spray is looking to further extend its reach beyond drinks and move into new areas, which could include vitamin supplements and oral care products, as part of a drive to exploit the health benefits of cranberries. The co-operative...