All Soft drinks articles – Page 127
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News
Brazilian Nescafé is still in stores
Nestlé UK appears to have done little to stop cheap Brazilian Nescafé Original ending up on the shelves of UK retailers without its consent. Earlier this year we revealed that a number of outlets in the north of England were selling the...
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Aldi launches own Fairtrade tea bags
Aldi has launched a Fairtrade tea, a move believed to mark the first foray by a British discount grocer into the fair trade products arena. ‘Diplomat’ own-brand tea bags are licensed by the Fairtrade Foundation and were launched as part…
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Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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Taut aims for big time with sports cap switch
Sports drink brand Taut is launching an all-out attack on Lucozade Sport and Powerade with an aggressive marketing campaign and new packaging that will pitch it more effectively against its rivals. The company is ditching its pouch format...
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Coca-Cola in review of health credentials
Coca-Cola is embracing new drinks - including coffee - as part of its global strategy to counter a slump in its signature fizzy drinks sales. The company is tackling the might of Starbucks with an entry into the lucrative coffee shop...
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In Brief: Illsley for Northern; Society president; Newton joins Bacardi; Innocent reshuffle
Illsley for Northern Northern Foods has appointed Tony Illsley as a non-executive director. Illsley previously held a number of senior marketing and operational roles with PepsiCo in the UK and Europe, before becoming president...
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Smoothies war hotting up in the freezer aisles
Taking on the likes of Innocent and PJs, King Parrot Foods has put smoothies in the freezer aisle. The new company has come up with an original concept - a single pouch ?of individually quick-frozen (IQF) fruit, low-fat yoghurt and...
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Advertising watchdog says smoothie's antioxidant claim was not so Innocent
Innocent Drinks' bid to push the health benefits of its Superfoods range was dealt a blow this week when it was rapped for an advert describing a smoothie as a detoxification product.The press advert said the pomegranate, blueberry and...
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Ocean spray fits in at spa
A spa break is up for grabs every day for eight weeks in a pre-Christmas offer on packs of Ocean Spray cranberry juice drinks.The first draw takes place next month and winners get a midweek mini-break at one of three Champneys resorts....
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the battle of the brands
Coca-Cola is the most powerful brand in the UK this year but its dominance is under threat as brands playing on their health and convenience credentials move up the pecking order.Valued at more than £1bn, Coke is more than twice as...
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News
I want that job!
Have you got an analytical brain and about two years' experience in fmcg analysis? Innocent Drinks is advertising for a consumer insights specialist and category insights specialist (p79) to scrutinise data, pull out what matters and explain the...
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Thirst-quenchers with Extreme health edge
High-octane beverage brand Extreme Drinks has been given a vibrant makeover and has also swelled its ranks with a range of vitamin-enriched water drinks. Aqua Vitamins is a blend of natural mineral water, health-boosting vitamins and...
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The Coke Challenge
Coke Zero is meant to be a Diet Coke for men, with all the taste and aspirational qualities of the classic Coke drink without the sugar. We thought we would test that claim. We admit, an office Coke Challenge is hardly a scientific way to gauge...
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Is Coca-Cola's bubble about to burst?
Scroll through The Coca-Cola Company's web page of brands and you'll find some big names: Bacardi, Dasani, Dr Pepper, Fanta, Lilt, Schweppes, Sprite. You'll also find some names less well-known in the UK, but no less important to the company:...
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Free iTunes from Coke
Coca-Cola has teamed up with Apple to give away millions of free songs from its iTunes Music Store.The promotion, which runs from the middle of this month until October, means codes in special packs of Coca-Cola and Diet Coke will be...
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Availability
Asda Craven Way, Bristol0Asda's Craven Way store provided all 33 items on our shopping list this week, but only just. A half-price offer on Pepsi had meant that this product was out of stock in the drinks aisle. Our shopper was lucky to...
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News
St Clement's 60% juice for schools
Barr Soft Drinks is targeting its St Clement's brand at the lunchbox market and school vending machines, with a range of 60% fruit juice drinks in still and sparkling varieties. The drinks are packed in 250ml screw-cap bottles under the...