All Soft drinks articles – Page 132
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Coke realigns managers for healthier performance
Coca-Cola GB has realigned its marketing department to mirror the group’s focus on its three main business areas of health and wellness, performance and carbonated soft drinks.Justin Billingsley, who was previously brand director for Coca-Cola...
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Gatorade sprints to vending machines
Gatorade is making its first major foray into the UK with the launch into the vending market from January next year in a bid to wrest market share from Coca-Cola’s Powerade brand.The world’s biggest-selling sports drink is targeting sports and...
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Ethics, endurance and health
Natural Balance Foods is aiming to emulate the success of niche and ethical companies such as Innocent and Green and Black’s through the creation of two snack bar ranges that promote ethical causes.Trek is a protein-rich bar positioned as an...
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Santa’s on Coke over Christmas
Coca-Cola is showing the bottle to evolve the brand with new festive packs for Coca-Cola Original and Diet Coke.It is launching seasonal graphics across two-litre bottles and multipacks of 330ml cans as well as sleeved designs for its glass...
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Coke’s new footie plans
Coca-Cola unveiled a number new concepts inspired by its status as official partner of the FIFA 2006 World Cup, including a new can format. The cans, out next spring in Germany, contain 330ml but are taller than usual and each features a...
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Four new faces join top Innocent management
Smoothie manufacturer Innocent has made four appointments to expand the senior management team at its Fruit Towers headquarters.Giles Brook, who has spent seven years with Coca-Cola Enterprises, most recently as impulse marketing controller, is...
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Operation erase and rewind
Vimto Soft Drinks is showing its more sophisticated side with a move into premium adult drinks, a category which is seeing demand surge as consumers turn their noses up at sugary carbonated products.The company is launching two functional...
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Green & Black’s to stake a claim for respect
Green & Black’s has unveiled plans to dramatically step up its marketing activity after takeover by Cadbury Schweppes in May.The organic brand has confirmed that the backing of Cadbury has enabled it to boost its marketing spend to 2006 to...
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OFT clears Green & Black's merger
The Office of Fair Trading has cleared Cadbury Schweppes' merger of organic chocolate company Green & Black's.In a statement the OFT said that on the information currently available to it, it had decided not to refer the merger to the...
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100,000 Tango cans recalled
Drinks manufacturer Britvic has recalled 100,000 cans of its soft drink Tango because of fears that they could explode.Britvic said that 330ml cans of Tango Cherry and Tango Fruit Fling with best before dates of June and July 2006 had been...
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Mumsy is out, premium zest is in
Bottlegreen Drinks is hoping to shed cordial’s mumsy image with a premium lime variant aimed at adults.The Cotswolds-based business is releasing Bottlegreen Aromatic Sweet Lime Cordial (rsp: £2.50 for 500ml), combining the zest of limes with...
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Coke committed to water brands
Coca-Cola is investing heavily in its Continental mineral water brands, increasing speculation the company is planning a return to the fixture in the UK a year after the Dasani disaster.The Grocer has learned the company has increased its...
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Off-licence bans Red Bull for under-16s
The makers of energy drink Red Bull have insisted that the drink is “perfectly safe” after one of Scotland’s leading off licence chains banned young teenagers from buying it.The One o One chain has refused to sell Red Bull to under-16s...
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Pepsi Max offers the chance to download a star
Pepsi Max drinkers can win a performance from stars such as Natasha Bedingfield and Ms Dynamite in their home town as part of the brand’s biggest music promotion.The multi-million campaign is aimed at driving sales of the sugar-free cola in...
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That Ting Pepsi does rivals Lilt
A soft drink that will go head-to-head with Coca-Cola’s Lilt is being launched into the multiples by Pepsi Americas
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Soft drinks fight back
Manufacturers hope to reverse the damaging effects of publicity linking carbonated drinks and obesity through a new information campaign.The British Soft Drinks Association (BSDA), which counts Coca-Cola, Britvic and Pepsi among its members, is...
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Vitalice promises new life for lollies
An energy-boosting ice lolly that claims to be the equivalent of Red Bull on a stick is creating a stir in the ice cream category.Vitalice, which is branded as ‘the kick on a stick’, is claiming to be a market first.Positioned as an ice...
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Vimto lets rip with fizzy sweets
Leaf UK is releasing a fizzy Vimto-branded sweet and promising a radical new packaging concept for its Chewits brand as part of its plan to double in size in the next few years.Vimto Tongue Ticklers come in stickpacks of six (rsp: 25p) and are...
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Croft joins Cadbury
David Croft, former head of Co-op brands and technical at The Co-operative Group, has joined Cadbury Schweppes in the newly created role of ethical sourcing director.Croft joined the society in 1991 to develop food safety, quality and...