All Soft drinks articles – Page 133
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News
Velocity takes on Red Bull
A range of flavoured energy drinks that intends to give Red Bull a run for its money has been launched by new company Velocity Drinks.The company claimed the drinks, which are available in the UK in three variants from this week, are the first...
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Tango hopes Mango will boost sales
Britvic is bringing out a mango version of Tango in its latest experiment with the brand.It’s hoped the limited edition Mango Tango, available in 500ml and two-litre bottles from this month, will revive interest in the brand and boost summer...
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ASA restricts Fanta TV ad
A TV ad for Fanta Z has been given a watershed restriction after hundreds of complaints to the advertising watchdog.Coca-Cola’s commercial showed a young couple drinking cans of Fanta Light and then calmly spitting the drink out. A voiceover...
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Green & Black’s plans growth under Cadbury
Green & Black’s is aiming to nearly double its organic chocolate business over the next three years, chief executive William Kendall has revealed in his first interview since the company was bought by Cadbury Schweppes last month.Kendall...
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Triple X for sweet boost
Fox’s is launching the confectionery category’s answer to Red Bull. XXXtreme is claimed to be the first energy-boosting sweet, containing taurine and caffeine.With sharp growth in functional confectionery in the past two years, Fox’s...
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Takeover rumours lift Cadbury
Cadbury Schweppes' share price rose to a two-and-a-half year high yesterday on the back of takeover speculation.The stock market was awash with a bizarre rumour that US confectionery group Hershey's could be linking up with a private equity...
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Diet Coke wins no-sugar race
The no-sugar variety has overtaken regular Coca-Cola as the sweetener revolution tempts consumers’ tastebudsThe fact that Diet Coke has overtaken its stablemate, Coca-Cola, as the biggest soft drink brand by value for the first...
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Appletiser: win a gem
Appletiser is launching its biggest summer on-pack promotion, offering consumers the chance to win diamond jewellery worth up to £1m.The first prize is £50,000 worth of jewellery designed by Tom McEwan (designer to Kate Moss and Angelina...
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On the campaign trail: No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple
'No excuse needed’ for skinny cow… Persil says dirt is good… Maltesers bounces through traffic… Vimto’s shlurple the purple… Skinny Cow Budget: part of a £1m spend Manufacturer: Richmond Ice...
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Coca-Cola adds to fanta Z range
Coca-Cola Enterprises has added a new variant - Fanta Z Summer Fruits - to its Z (zero added sugar) range.CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange,...
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Vimto keeps purple focus
Vimto is showing it still has a sense of humour after Purple Ronnie’s departure.Its Shlurple the Purple TV campaign kicks off on May 1 with a 20-second ad which shows the effect the drink has on a male consumer. After just a couple of sips, the...
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Fanta Z mixes up new juice flavour
Fanta Z Summer Fruits is the latest addition to Coca-Cola Enterprises’ new Z (zero added sugar) range. CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange, Fanta...
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News
Purple Ronnie given the push
Purple Ronnie has been given the push by soft drinks brand Vimto after failing to convert new drinkers. Research by the brand found that while existing consumers liked the character, which has been the face of Vimto’s advertising campaign for ...
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Tesco gives brands a rough ride
Supermarket own-label smoothies are outdoing market pioneers such as PJ and Innocent. But, by focusing on innovation and new product development, the big names are hitting backOwn label continues to be king of the castle within the...
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Coke subsidiary buys Bulgarian water company
Coca-Cola Hellenic Bottling Company has announced the acquisition of 100% of Bankia, one of the leading Bulgarian natural mineral water companies.Bankia’s assets include production facilities located outside of the Bulgarian capital of Sofia...
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AG Barr axe falls
AG Barr, the maker of Irn-Bru and Tizer, has said job losses will occur with its plans to close most of its Scottish sites, including its head office in Glasgow. It plans to consolidate operations from six sites into its Cumbernauld site in a bid to...
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Lucozade’s sporty look
Lucozade has given its sports drinks a ‘go-faster’ image to appeal to active consumers.The Lucozade Sport 500ml bottle now has a more streamlined shape along with a sportscap, which makes it easier to drink with one hand.Lucozade Sport...
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Dodgers go vimto
Biscuit golden oldie Jammie Dodgers is getting new flavours – the first flavour extension in the brand’s history – backed by £2m ad campaign.A Vimto-flavoured version of the Burton’s Foods biscuit will be launched in April in a strategic link...
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Tango turns on health appeal
Britvic is launching a clear, sugar-free version of Tango in response to a backlash against sweet soft drinks in favour of healthier options.Tango Clear, which is set to hit shelves in April, is part of the company’s response to a growing...
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Jammie Dodgers' fizz factor
Biscuit golden oldie Jammie Dodgers is aiming for a more trendy image with its first flavour extensions in the brand’s history and a £2m advertising campaign aimed at kids.The Burton’s Food biscuit is launching a Vimto-flavoured version in...