All Soft drinks articles – Page 135
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News
Vimto firm drops food business
The company which owns Vimto is to offload its food business to concentrate on soft drinks.Nichols owns Sunkist as well as Vimto, and has products in the carbonated, cordial and ready-diluted drinks markets.Vimto, which was originally...
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Muslims can drink Ribena and Lucozade
Ribena and Lucozade have been given the all clear for consumption by Muslims.A leading British organisation on Islamic law has issued a fatwa to say that Muslims can drink both products, according to newspaper reports.The ruling came...
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Bacardi brings Coke to a party
Bacardi and Coca-Cola are launching a co-branded party pack that is designed to compete on price with premium wine and beer. The pack contains a 200ml bottle of Bacardi – enough for about four double measures – and four 200ml contour Coke...
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Ready-to-drink Vimto grasps the significance of size
Vimto Soft Drinks is adding lunchbox appeal with the launch of a new ready-to-drink Vimto format.The handy-sized 250ml sports cap bottle has been designed to be comfortable for young hands and fit school lunchboxes. The soft drink, which...
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Eau yes! Coke’s big new splash
Coca-Cola is plotting a sensational return to the water fixture – just weeks after its Dasani disaster, The Grocer has learned.A source close to the company said Coke marketing chiefs were working “round the clock” to get the top secret project...
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Virgin rebirth
n Virgin Cola has been given an overhaul in an attempt to drive sales and strengthen its position as a credible alternative to Pepsi and Coca-Cola.n The cola has been reformulated following...
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Virgin Cola gets revamp
Virgin Cola has undergone a facelift to drive sales and strengthen its position as a credible alternative to Pepsi and Coca-Cola.The cola, produced under licence by Princes Soft Drinks, has been reformulated following extensive recipe research...
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Coke rejects Nazi slurs
Coca-Cola has hit out at a new London art exhibition which has linked it with WWII Nazi Germany.Curators of the show, comedian Mark Thomas and artist Tracey Sanders-Wood, claim the company advertised in Nazi papers and exhibited at...
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Rising stars
>>A monthly look at the most promising newcomers in key grocery categories. this month: soft drinksVanilla Coke seems to have proved a winner among UK soft drinks newcomers, closely followed by Zesty Berry, a brand extension to...
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Lucozade fielding Owen
England striker Michael Owen is set to lead the attack in an on-pack promotion for energy drink Lucozade Sport.Rolling out now and running throughout the Euro 2004 championships, promotional packs will flag up the ‘Are you ready to win £1m?’...
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Sweet ideas from Vimto
McCowan’s, the chewy sweets maker, is launching a new range of pre-packed Vimto bonbons. The company alreadymakes the Vimto chew bars and has once again joined forces with Vimto Soft Drinks to extend its offering.Aimed at kids and adults,...
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Tarring rises to MD spot at drinks supplier Rubicon
Exotic juice drinks supplier Rubicon has appointed a new senior management team to help the business keep pace with rapid expansion.Sheila Tarring has beenpromoted from sales and marketing director to MD after 15 years at the...
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7UP’s mock philosopy
Fido Dido is returning as the face of 7UP as part of a £1.5m push for the fizzy soft drink.The cartoon character returns to packs for a limited period from this month as a football theme links the brand to the build-up for the Euro 2004...
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Cadbury names new science officer
Cadbury Schweppes has announced the appointment of David Macnair as chief science and technology officer.Macnair will lead the group’s science and technology organisation and agenda. He will report to Todd Stitzer, CEO of Cadbury...
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Bottlegreen adds a blueberry to its pressé range
Bottlegreen Drinks is adding a Blueberry flavour to its pressé range and relaunching its portfolio with new labels.A marketing budget of just under £1m will back the move and is due to break next month. Activity is set to include on-pack...
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Pepsi bottler expands in Mexico
The Pepsi Bottling Group has bought Mexican bottler Gaseosas based in Mexicali.PBGroup boss John Cahill said: “While sales at Gaseosas represent only about 2% of total Pepsi sales in Mexico, there is ample opportunity for growth in the...
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Foodservice needs a long-term view
from Alistair Price, What Price Solutions‘cooler abuse’ is down to coke’s bosses from Sean Brown, trainee manager, EssoSir; I was interested to read the article by Linda Pettit on the obvious...
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Coke ignored doubts of buyers
Coca-Cola ignored senior buyers’ concerns over its attempts to flog ‘tap water’ brand Dasani as a premium bottled H20, The Grocer has learned.And industry experts have now warned that Dasani is in danger of becoming one of the quickest...
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Fury as Coke bans rival bottles
Coca-Cola has launched its first assault on Britain’s bottled water market with Dasani, a filtered water fortified with minerals, but has also banned independent retailers from stocking rival brands of bottled water in its chillers.Angry...
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OOOHH, it’s ribena
n GlaxoSmithKline is adding two limited edition taste sensation drinks, Oooohh and Aaarghh, to its Ribena portfolio.n Targeted at children, the former delivers a chilling aftertaste while...