All Soft drinks articles – Page 137
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AG Barr profits brew
Scottish drinks manufacturer AG Barr said the hot weather had boosted its citrus-based drinks – Orangina, Lipton Ice Tea and Simply Citrus. Pre-tax profit rose 16% from £6.2m to £7.2m for the six months ended July 26. Turnover increased by...
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Ribena’s place in the music charts
Ribena is set to sponsor ITV’s Saturday morning music chart programme CD:UK from the end of this month.The deal, which will run for three months, gives the blackcurrant drinks brand the opportunity to expand the brand’s target audience...
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Enrique Iglesias on Pepsi
Spanish popstar Enrique Iglesias is to be the final face of Pepsi’s international music line up for this year.He joins the likes of Robbie Williams, Britney Spears and Ms Dynamite who have teamed up with Pepsi to offer consumers the chance...
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Freekee is tango’d
Britvic is bringing its six-month-old kids’ milk and juice drink Freekee Soda under the Tango banner and reducing the 330ml price from 62p to 55p, with an initial promotion of 49p. n The move comes after the threat...
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Britvic’s Freekee makes a Strange move
Britvic is bringing its six-month old kids’ milk and juice drink Freekee Soda under the Tango banner, in advance of a legal challenge.The company would not name its challenger but the Patents Office confirmed that the only other product...
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Britvic’s Freekee goes Strange
Britvic is bringing its six-month old kids’ milk and juice drink Freekee Soda under the Tango banner, in advance of a legal challenge.The company would not name its challenger but the Patents Office confirmed that the only other product...
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Coke plays it cool with Burger King
Coca-Cola has offered to pay $21.1m to Burger King after it undermined a beverage market test in the fast food chain’s Virginia restaurants three years ago. The Frozen Coke scam had been to hire an outside consultant to spend up to...
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Red Bull ad drives on
Ads for Red Bull on petrol pump nozzles with the message ‘keep your motor running’ were unlikely to be taken literally advertising watchdogs have said.The response by the Advertising Standard Authority was to complaints which said that not...
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Game on with Tango
Britvic has teamed up with gaming giant PlayStation 2 for an on-pack promotion on its Tango range which offers the chance to appear in a video game. There are also 74,000 other PlayStation prizes up for grabs, including consoles. The...
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Cadbury cautions over exchange rates
Cadbury Schweppes said it anticipated earnings for the first half – including acquisitions – to be “broadly level with 2002” but warned of the effect of negative currency movements. The chocolate and soft drinks giant said fluctuations in...
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Coke names new marketing chief
Coca-Cola has named Daniel Palumbo as its new chief marketing officer of the soft drinks giant Stateside.The top marketing job had been open since March, when Stephen Jones resigned.Palumbo will be responsible for overseeing...
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Prestigious PepsiCo job for Martin Glenn
Martin Glenn, formerly the president of Walkers Snacks, has been promoted to the role of president of PepsiCo UK. This newly created division unites PepsiCo businesses Pepsi, Walkers Snacks, Tropicana and Quaker in the UK and Glenn will oversee...
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Innocent gets on its bike
Mary Carmichael Smoothies specialist Innocent is set to embark on a £1.5m summer marketing programme, more than its total promotional spend to date. Activity will include what the four-year-old company claims is a marketing first ...
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Energy again taps into Lara brains and brawn
GlaxoSmithKline is kicking off its £21m investment programme for Lucozade Energy with what it claims is its "biggest ever" promotion for the brand. Entitled Your Brain is a Weapon Load it like Lara', the push continues the energy drink's...
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Lucozade boost for GSK
GlaxoSmithKline posted an 11% jump in first quarter profit boosted by its consumer healthcare unit with brands such as Lucozade and Macleans and from its worldwide pharmaceutical business. The healthcare giant said pre-tax profit rose to...
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Fanta’s million
Coca-Cola is launching its “biggest ever” on-pack promotion on Fanta with a prize pool worth over £1m.Running from May to July, the text and win promotion across more than 100m cans and bottles will offer consumers the chance to win one of...
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pepsi dynamite
Music sensation Ms Dynamite is following in the footsteps of Madonna and Robbie WIlliams by signing a deal with Pepsi. Continuing the brand's associations with pop, the deal includes sponsoring Ms Dynamite's first full public performance later...