All Soft drinks articles – Page 139
-
News
The Acid Test
>>consumers and buyers give their views on the latest launchesRibena Oooohh and aaarghhFrom: GlaxoSmithKlineThese limited edition Ribena variants are aimed at boosting sales during the spring and summer. Both low...
-
News
Sunderland to head up FDF
The Food and Drink Federation has named Cadbury Schweppes CEO John Sunderland as its new president from January 2003.Sunderland said he was honoured to represent the industry, which along with the whole food chain has many challenges to face...
-
News
Boost for flagging clubbers
Cadbury Trebor Bassett is set to reposition its confectionery brand Boost as an energy source for clubbers in a move that will bring it head to head with the likes of mighty energy drink Red Bull. Two new countlines, Boost Guarana for mental...
-
News
Lucozade muscles into carbo gel arena
Lucozade is set to become the first major energy brand in the UK to enter the much-hyped American-born carbo gel market. GlaxoSmithKline is launching Sport Carbo Gel under the Lucozade banner later this month - a squeezable 30g tube of...
-
News
Pepsi teams up with Real Madrid
Pepsi has upped its presence on the world sports stage through a global marketing deal with Spain’s premier football club Real Madrid.“The association with Real Madrid gives our customers an exciting opportunity to increase sales by offering...
-
News
Smart tags' main benefit lies in speed
The UK industry will be ready to start using radio frequency smart tags across the supply chain by the end of 2003, says global research institute the Auto-ID centre. Sponsors, including Johnson & Johnson, Kimberly-Clark, Pepsi, Gillette, Philip...
-
News
Morrisons profits from multibuys, Coke emerges as a cereal k
Morrisons once again reclaims the number one spot in the fascia chart with 30% of the observed activity compared with 24% last week. The increased share has forced Asda down to second position. Morrisons now stands 11 percentage points ahead and...
-
News
Lucozade's synergy with Lara gets a fresh burst of attitude
GlaxoSmithKline is lifting the lid on a raft of marketing activity across its drinks brands in the latest phase of a £62m support strategy. Ribena, Lucozade Energy and Lucozade Sport will all get three-month on-pack promotions. Lucozade Energy's ...
-
News
Winnie the Pooh Roo juice first Coke-Disney line in UK
Coca-Cola Enterprises has finally announced plans to make use of its licensing agreement with Disney in the UK, with the launch of a range of drinks for kids, Winnie the Pooh Roo Juice. The drinks giant's global deal with Disney is a year old and...
-
News
Cadbury Schweppes has taken second place in the European che
Scottish convenience chain David Sands has opened its 15th store. The site, in Thornton, Fife, was acquired from an independent trader in June after a local press ad campaign for sites. Sainsbury has enlisted 230 village stores and sub post offices...
-
News
White prepares to succeed Barr
AG Barr, maker of Irn-Bru, Tizer and Orangina brands, has recruited Roger White as managing director. White, who takes up his post on September 30, will be groomed as chief executive, ready for the time when chairman Robin Barr takes on a...
-
News
Morrisons bows to Asda while Stella topples top brand Coke
Morrisons is finally ousted from the top of the fascia chart as Asda steals ahead by three percentage points to take the number one spot. Asda continues with a particularly strong alcoholic drinks section, most noticeably featuring price promotions...
-
News
Bites: Tango Talk; Walker's Nonsuch; Tobasco; Dailycer
Britvic Soft Drinks is to extend its Tango Talk campaign with more 500ml packs available from Monday.
-
News
Bites: Ian Botham; Ye Olde Oak's Premium Hot Dogs; National Condom Week; Pepsi; Rizla
Ian Botham has lent his nickname Beefy to a range of Perkins Frozen Foods meat products.
-
News
Asda leapfrogs Safeway to No 2 spot,Coke thrives on multibuy
Morrisons remains top of the stores chart although its lead has been cut once again, with Asda just a little over two percentage points behind in second place, and Safeway a further three percentage points behind in third place. Tesco, Sainsbury...
-
News
Lemon flavour Pepsi shows a zest for trial in multiples
Simon Mowbray Pepsi is to launch its lemon flavoured cola drink Pepsi Twist in the UK but only as part of a trial through multiple grocers, the soft drinks giant has revealed. The company was first to market with such a product in the US last...
-
News
fizz-tastic rivalry
Soft drinks is a hugely competitive marketplace, and the battle between leading flavoured carbonates Fanta and Tango will get even more aggressive as Tango struggles to regain the ground it lost in 2001, while Fanta attempts to take its fantastic...
-
News
COCA-COLA LEFT LEGS IT
Coca-Cola Enterprises has signed up a three-legged cartoon footballer called Leggsy to star in a UK-only 2002 World Cup TV ad campaign for Coke. The 60-second Supersub' ad will run from Friday (May 3) for eight weeks. In the ad, Leggsy who...
-
News
The Lilt Ladies vs the Weathermen
Created by: Mother Launched: 1998 Now icons of fmcg advertising, Lilt ladies Hazel and Blanche auditioned for roles as the embodiment of the brand's Caribbean image just by turning up and laughing. Originally intended as a short-term campaign,...
-
News
Coca-Cola fights back with lemon variant for Diet Coke
Mary Carmichael Coca-Cola is aiming to add fizz to the UK cola drinks sector with the launch of a lemon-flavoured variant of Diet Coke in June. The soft drinks giant hopes new Diet Coke with Lemon will boost the sector, which has been under...