All Soft drinks articles – Page 141
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TANGO SPOOF
Britvic has homed in on TV's Big Brother for a Tango backed 90 second radio spoof Big Bother on regional stations three time a day. It follows the antics of housemates' Tony (Blair), Dale (Winton), William (Hague), Robbie (Williams), Dot (Cotton),...
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Coke is the strongest'
Coca-Cola whose Music4You promotion with The Sun and the News of the World broke on May 19 took the top honours at the Superbrands Tribute Event 2001, winning the strongest superbrand' award. Former boxing champ Chris Eubank, presenting the...
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The Grocer focus on soft drinks: new product monitor - energ
Everyone knows the energy drink bestsellers - Red Bull, Lucozade Energy and Sport - to name but three. But what about the newcomers? The last 12 months has seen the market flooded with new brands. ACNielsen gives the lowdown on the top 10...
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Coca-Cola spends £30m on ad blitz for five core brands
Coca-Cola is splashing a liberal £30m all over poster sites and TV ad slots in a major advertising blitz for its five core brands. The marketing push for Coke kicked off at the weekend, the first TV and cinema advertising support the brand has had...
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Brandwatch profile: soft drinks (excluding water)
Top 15 brands advertised (by media) £k Jan '00 - Dec 00 Total Press Cinema Radio Outdoor TV Direct Mail Total 66,349 ...
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Tizer takes to the cinema
Barr Soft Drinks is splashing out £300,000 on a cinema-related promotion for Tizer over the Easter holiday period. The in-cinema part of the campaign includes foyer TV, on-screen credits and sampling in UCI cinemas. The campaign will run through...
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Brandwatch profile: health / energy drinks
Top 15 brands advertised (by media) £k Jan'00 - Dec'0 Total Press Cinema Radio Outdoor TV Total 10,223 147 ...
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Coca-Cola: Shake-up leaves Stahl stymied
The departure of Coca-Cola president and chief operating officer Jack Stahl just 11 months after he took up the high profile post has taken analysts by surprise. Stahl resigned after a top level shake-up at the soft drinks giant divided Coke into...
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Diet Coke's diary includes a date with Bridget Jones
A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for...
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Coke walks breezily into the battlefield
Coca-Cola Enterprises loves to talk about how big it is in the UK drinks market. But it is also at great pains to point out how good it is at using local knowledge to tailor activity on a local level right down to running promotions on an ...
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News analysis: Coca-Cola and Procter & Gamble
COKE GAMBLES ON MARRIAGE Grocery behemoths Coca-Cola and P&G have turned to backscratching. Is this really a multinational dream team, ask Helen Gregory and Ed Bedington The joint venture between Coca-Cola and Procter & Gamble illustrates the...
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Suppliers: Cadbury's retail focus is growing impulsive
Cadbury Schweppes is to build its franchise outside traditional retail operations following the restructuring of its UK confectionery business. Chief executive John Sunderland said: "We want to build the most powerful confectionery business in the...
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United States: Snacks and soft drinks help PepsiCo to its be
PepsiCo chairman Roger Enrico had plenty to smile about this week, posting double digit growth in snacks and soft drinks during the fourth quarter. The results came in the same week that Coke boss Jack Stahl reported lacklustre sales in the crucial...
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Wholesalers: Wholesale retaliation follows Coke's hostile'
Coca-Cola Enterprises' efforts to target new sectors of the soft drinks market is in danger of being stopped in its tracks because of an ongoing row with wholesalers. The dispute stems from CCE's decision to withdraw promotional support in the...
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Energy drinks: Triumph of Red Bull
Energy drinks are the biggest moneyspinner in the soft drinks market for UK retailers, according to a report by drinks consultancy Zenith International. Zenith's report on the UK energy drinks market showed UK sales of energy drinks rose more than...
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Soft drinks: Wholesaler outrage at price tactics for Coke
Julian Hunt Wholesalers are resisting Coca-Cola Enterprises' efforts to force down the case price of its flagship brand. Under its initiative details of which were first revealed in last week's issue CCE is withdrawing promotional support from...
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Prospectors dig for Coke's e-gold
Coca-Cola is planning a sequel to its cokeauction. co.uk initiative. In conjunction with QXL.com it will run The Real Coke Rush where consumers can bid online for "money can't buy" prizes such as white water rafting trips. Promotional cans and...
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Price war: Trade fury mounts as Coke begins savage price cut
ExclusiveJulian Hunt News that Coca-Cola one of the country's biggest grocery brands is to embark on a massive price cutting campaign in all channels from next week has enraged the trade. Companies contacted by The Grocer are furious that...
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Advertising standards: ASA rap for ToothKind
GlaxoSmithKline's High Court defeat in its battle with the Advertising Standards Authority over the controversial ad campaign for Ribena ToothKind is a "vindication of all our processes", said a spokesman for the regulator. The court upheld an...
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Pepsico builds salty snacks
PepsiCo has boosted its snack food portfolio in north Africa and the Middle East. A joint venture between Pepsico's Egyptian salty snack operation Tasty and market leader Chipsy will create a new company called Chipsy International. Pepsi will have...