All Soft drinks articles – Page 142
-
News
Insider dealing for new Tango adverts
Tango's quest to be the epitome of cutting edge cool among its target 16 to 20 year old audience has taken a new direction with the unveiling of its new £5m advertising campaign. Following in the footsteps of the Tango man and the Tango megaphone,...
-
Guide To
The Grocer Guide to soft drinks, an advertising supplement
Bottle Green Drinks Company Frogmarsh Mill South Woodchester Gloucestershire GL5 5ET Tel: 01453 872882 Fax: 01453 872188 E-mail: info@bottlegreen.co.uk Website: www.bottlegreen.co.uk Key CONTACTS Sales & marketing manager (multiples)...
-
News
United States: Quaker rejects PepsiCo: will Coke enter the f
The value of Quaker Oats stock surged this week amid rumours Coke, Nestlé and Danone have the cereal and Gatorade sports drink firm at the top of their shopping lists. Earlier in the week, Quaker rejected a $13.7bn paper offer from PepsiCo. But...
-
News
Symbol groups: Spar flexes MRG muscle
Spar has already negotiated "significantly better" day to day trading terms with top suppliers including Coke, Interbrew and Bass through its new buying consortium Multiple Retail Group, claims Keith Webb, proprietary trading director at Spar....
-
News
Partners hail a perfect fit' in Crunchie/Tango bar fusion
Cadbury Trebor Bassett and Britvic Soft Drinks are linking up to launch Crunchie Tango, a jointly branded limited edition chocolate bar. Available from October 8 for 12 weeks, both companies say the launch fits in with the long-term strategy for...
-
News
Indigo goes in for Extra energy
Vimto Soft Drinks is putting its energy drink Indigo into a 250ml can to be called Indigo Extra. A C&C promotion, point of sale material and sampling among 150,000 students at freshers fairs and promotional events at student unions across the UK...
-
News
The Grocer focus on Scotland: Beer
The challenge to Irn-Bru Scotland's soft drinks market is hotting up with the debut of fresh contestants and the range expansion of popular brands. Irn-Bru continues to be Scotland's leading carbonates brand, outstripping even Pepsi and Coke, and...
-
News
Coke scales down buy
Coca-Cola has finally thrown in the towel and abandoned plans to buy Cadbury Schweppes soft drinks brands in Mexico and Canada after almost two years of protracted negotiations with federal regulators. "The authorities in both countries have made...
-
News
Hooked on (non alcoholic) drink
Merrydown is rolling out its Schloer sampling roadshow at UK events in the brand's biggest promotional boost for three years. The campaign, includes Schloer Smart squads targeting city centres and picnic spots with money off vouchers and a...
-
News
Tango shouts down Euro hype
Tango is plotting a mischievous ad campaign that pokes fun at the corporate sponsorship associated with Euro 2000. It is targeting travelling fans with 7,500 poster sites booked at key locations such as ferries, airports and train stations. The ads...
-
News
COKE INCITES THE FANS
Coca-Cola is using the national anthem in its Euro 2000 ad campaign. Coke's spokesman Andrew Coker said it even considered changing the words to "God save our team". The idea is to incite English fans to rise to their feet when they hear the...
-
News
United States: Philip Morris favourite in Nabisco race
The bidding war for US group Nabisco erupted this week. Danone and even Cadbury Schweppes joined American corporate raider Carl Icahn and Philip Morris in tabling bids for Nabisco. At the same time, Nestlé and PepsiCo are said to have walked away...
-
News
Cyberheroine back for Lucozade
Lucozade Energy's brand ambassador Lara Croft returns to front the drink's summer marketing activities. An on pack promotion gives consumers the chance to win 100 Sega Dreamcast consoles, while five tokens and £7.49 will get them a Lara Croft beach...
-
News
Britvic's Ice Blast in the mood for a bit of a fling
IceBlast Britvic's answer to Slush Puppy is to sponsor the scary new ride at Blackpool Pleasure Beach. Building on the relationship begun with the Pepsi Max Big One, Britvic will sponsor the new Ice Blast Sensation for the next three years. The...
-
News
United States: AOL takes Coke products online
Coca-Cola and internet service provider AOL are using the power of both brands to boost their marketing campaigns this year. The deal means AOL can use Coca-Cola distribution channels to get to consumers, while Coke's products will be marketed...
-
News
Energy drinks market wakes up to new entrants
Two major UK distributors are backing overseas contenders against mighty Red Bull in the fight for footholds in the flourishing functional energy drinks sector. Petty, Wood & Co is putting £4.5m behind New Zealand market leader V, while Food Brands...
-
News
A Formula for Schweppes
Schweppes lemonade is running a promotion based around its sponsorship of the McLaren Formula One team. The promotion featuring on limited edition silver two litre bottles (regular and diet) gives consumers the chance to instantly win a...
-
News
How very Vimto
Vimto Soft Drinks has repackaged its Vimto range and has added a new soft drink, BB Soda, to its portfolio. The purpose of the redesign is to promote a consistent brand image across the range of Vimto carbonates and cordials. It has also added a...
-
News
Umbro gets into the running with sports drink entry...
Exclusive Karen Dempsey Umbro plans to give Lucozade and isotonic energy drinks a run for their money with the launch of its first sports drink. Umbro Hypotonic Sports Drink is positioned as the next generation of sports drinks. Its scientific...
-
News
Treats off Pat
Treats is increasing the number of big names in its portfolio as it aims to improve on its number four position in the impulse ice cream market. The new arrivals include Chewits and Postman Pat ice lollies and a tropical orange Ribena Ice variant....