All Soft drinks articles – Page 32
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ProfilesMy food & drink job: Marie-Claire Turbett, head of marketing, Soda Folk
Marie-Claire started her fmcg career in petfood before joining a cupcake business
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Comment & OpinionWhy has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Comment & OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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Analysis & FeaturesWho, what, why and when? 10 charts that explain UK attitudes to RTD coffee
Sales of RTD coffee declined during lockdowns, but as it recovers, what type of shopper is most likely to buy it, where – and at what frequency? How important is price? And how have preferences for plant-based products and eco-friendly packaging made an impact?
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NewsBritvic shakes up GB leadership team with two promotions
The soft drinks maker has promoted at-home commercial director Ben Parker to the new role of GB commercial director for retail
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NewsCawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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NewsActiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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NewsVita Coco reformulates Choc-o-lot drink to add ‘fibre benefits’
The reformulation – intended to ‘help consumers feel fuller for longer as well as aid digestion’ – comes less than a year after the product’s initial launch
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NewsCawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
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NewsGrocer Gold Awards 2022: soft drinks brand of the year
Belvoir’s reimagination has driven steady sales growth
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NewsGrocer Gold Awards 2022: exporter of the year
Dash Water has turned to Australia to sell an extra one million cans
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Category ReportAre we due a clean energy boom? Energy products category report 2022
Energy drinks are benefiting from returning on-the-go sales. Can the market grow even further with the rise of cleaner lines?
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NewsPurity Brewing Co moves beyond beer to launch kombucha range
It has created four flavours – Original, Ginger & Lime, Cranberry and Grapefruit – which the brand said would “demonstrate the versatility of authentically brewed kombucha”
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Promotional FeaturesHow retailers can benefit from the success of the energy drinks sector
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.
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NewsEnergy drinks startup Energy One debuts with 'functional' duo
Energy One said the range would appeal to millennial shoppers who were seeking ‘food and drink with added functional benefits'
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NewsSodaStream launches ‘next gen’ range of carbonation machines
The machines would ‘allow for a completely personalised water experience, whilst helping people lead an environmentally friendly lifestyle’, said SodaStream
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NewsRefresco appoints Bill McFarland chief financial officer
McFarland joined Refresco in 2017 through its £935m acquisition of Cott Beverages, where he was CFO for four years leading up to the takeover
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NewsFruittella ponders surprise move into soft drinks
Owner Perfetti Van Melle has applied to register its logo as a trademark with the IPO under class 32, covering fruit drinks, flavoured waters, and soda beverages
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NewsBoost launches new energy drink trio in 500ml cans
They are touted as being “jam-packed full of flavour, with real fruit juice refreshment”
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NewsInnocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit