All Soft drinks articles – Page 34
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NewsCCEP’s Simon Harrison joins Princes as chief commercial officer
Harrison, currently CCEP’s VP for commercial development and a 20-year veteran of the company, will join Princes from June
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Promotional VideosHow Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Comment & OpinionWe need a consistent UK-wide DRS policy
A consistent DRS policy would have benefits for consumers, producers and retailers alike, says Marnie Millard, president of the BSDA
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NewsIrn-Bru brings back original full-sugar recipe under ‘1901’ name
It has launched in 750ml glass bottles.
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Category ReportThe trickle down effect: bottled water category report 2021
On-the-go sales of bottled water have suffered a leak. But take-home remains largely intact. So how is the category likely to fare post-Covid?
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NewsLucozade hits back at ‘shrinkflation’ claims
Shoppers took to social media this week to air their frustration at finding one-litre bottles of Lucozade Energy had been knocked down to 900ml
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Promotional VideosWhy the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.
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NewsDash Water to enter mixer market with launch of soda range
Dash is foraying into the mixer category with a lineup of flavoured soda waters it says are “made for mixing”
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NewsPepsi Max adds no-caffeine cola line
Britvic said the caffeine-free segment had “massive growth potential”
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NewsCalls to extend sugar tax as study shows soft drinks levy success
New research claims the soft drinks industry levy (SDIL) has reduced sugar consumption from soft drinks by 30g per household a week
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NewsNix & Kix hits £500k crowdfunding target as it launches in US with Coke-backed distributor Iris Nova
The five strong-range of canned drinks will be distributed across the US by Coca-Cola-backed Iris Nova via its DTC platform.
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NewsHighland Spring launches large-format packs to claw back sales after £37m drop
Highland Spring lost a quarter of its value over the past year
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Category ReportSpelling out the benefits: juices & smoothies category report 2021
Juices and smoothies were suffering. But in the pandemic, brands have highlighted their vitamin C and D content to deliver growth
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NewsCapri-Sun makes debut in squash with functional duo
The squash contains no artificial colours or flavours, no added sugar and is enhanced with vitamins
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NewsRibena ditches plastic for recyclable paper straws
The paper straws were first trialled in Tesco stores in spring 2020, and have now rolled out fully across Ribena’s range
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Comment & OpinionHow can companies drive diversity and see the benefits faster?
We proactively encourage and support network groups on disability, ethnicity, gender, and sexuality and strongly believe that if you start with inclusion and get that right, diversity will follow, says Paul Graham, MD of Britvic and vice-president of the British Soft Drinks Association
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NewsSquare Root wins Sainsbury’s listings for core soda trio
It was “exciting to be recognised” by Sainsbury’s as “a bold and authentic brand ready to make its supermarket debut”, said Square Root
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Comment & OpinionIf Coke can stick to its plastic promises, it can make a real difference
There’s been more than a little scepticism about Coke’s latest green announcement
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Analysis & FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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NewsAG Barr to challenge Rockstar with Rubicon Raw Energy range
They are touted as being made with 20% fruit juice and contain natural caffeine from green coffee beans