All Soft drinks articles – Page 49
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Analysis & Features
Juice brands risk running out of juice
Premium smoothie brands have racked up extra sales this year while well-established juice brands struggle…
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Analysis & Features
Bottled water: Thirsty Brits guided by plastic effect
Brits are drinking more bottled water than ever but they’re making environmentally-conscious choices
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Analysis & Features
Zero sugar rushes ahead as levy grips
Carbonates’ huge gains this year are largely thanks to the sugar levy
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Category Report
Dope drinks: adult soft drinks category report 2018
Cannabis-derived CBD is tipped as the next big thing in adult soft drinks, tempting everyone from startups to Coca-Cola
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News
Fancy flavours drive 61% surge in adult squash
Cordial is now the fastest growing sector of the adult soft drinks category
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Interviews
How Nichols boss Marnie Millard gives Vimto its vigour
The Nichols CEO has overseen booming sales for the Vimto brand, keeping it ahead of sugar reduction legislation
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News
Evidence 'not enough' to justify children energy drinks ban
A report by MPs found existing evidence was not enough to justify its plans for a statutory ban on sales to kids.
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News
BRC proposes new plans for deposit return system
The BRC pre-empted a consultation expected to be launched by Defra secretary Michael Gove
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News
Ocean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
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Analysis & Features
Coca-Cola 2.0: how brand is transforming through radical NPD
A broader, more versatile and more functional masterbrand strategy is behind Coke’s move into pastures new
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News
Little Freddie adds low-sugar organic smoothie duo
Mighty Mango and Strawberry Smash (rsp: £1/90g & £3.50/4x90g) contain around 8g of sugar per 100g
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News
Irn-Bru faces Scotland in-store promo ban in HFSS clampdown
Despite millions spent on a reformulation to slash sugar levels Irn-Bru may not get through the new proposals
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News
PepsiCo pledges to up recycled content in plastic packaging
The supplier will aim to use at least 25% recycled content in all its plastic packaging within the next seven years
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News
Kevin McNair made marketing director at KP Snacks
McNair is currently GB marketing director at Britvic, which he joined after 19 years with Unilever
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Comment & Opinion
Hard evidence is much needed in energy drinks policy
A new report found little evidence energy drinks are more damaging to normal children than tea, coffee or cola
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News
Energy drink effect on kids overstated, says government report
The government is currently consulting on whether to ban the sale of energy drinks to children
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Feature Synopsis
Focus On Adult Soft Drinks: 8 December
A new wave of soft drink challengers are looking to sell their innovative, unusual and premium wares
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News
Vita Coco adds Pressed and Sparkling coconut water drinks
Pressed’s UK launch had been brought forward to next month after success in the US
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News
CCEP manager calls for better collaboration on plastic
Coca-Cola boss Leendert den Hollander said the soft drinks industry agreed with government about the need to tackle the “appalling” problem of ocean waste
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Comment & Opinion
What can the soft drinks market learn from the success of craft beer?
Craft soft drinks sales could soar if they were merchandised correctly, says Gunna CEO and founder Melvin Jay