All Soft drinks articles – Page 62
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News
Coldpress scores £2.3m in growth investment
The drinks maker plans to use the money to rapidly build its distribution capability beyond grocery
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True Nopal gets distribution boost from Suntory venture
The startup brand is set for an expansion of its British sales, marketing and distribution
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Glacéau Smartwater adds its first flavoured variants
Packaged in a 600ml PET bottle, the NPD promises “zero sugar, zero calories, and all natural flavours”
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Highland Spring gets £5m ‘Brave by Nature’ campaign
Running for six months, the push centres on a TV advert that will make its debut on 1 June
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Landmark Wholesale launches 'high demand' summer drinks push
All you Need summer campaign features Landmark’s 12 bestselling seasonal soft and alcoholic drinks
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CCEP pushes Coca-Cola Zero Sugar with largest ever sampling
The summer-long activity will see more than five million miniature cans handed out
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Halewood revives Lamb & Watt with tonic range to take on Fever-Tree
Founded in 1847 as a cordial brand, Lamb & Watt was brought into the Halewood portfolio in 1987
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Savse launches My First cold-pressed chilled babyfood
The NPD comes after two years of development that included a £2.5m investment on a packing line
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Dash Water makes debut with wonky fruit & veg drinks
Founders Alex Wright and Jack Scott set up the brand with input from food waste charity Feedback
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Vita Coco ‘reaches for the beach’ with biggest UK media push
The multimillion-pound spend will run for four months, with a focus on London, Birmingham, Manchester and Edinburgh
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Monster moves into bottles for new Hydro energy drinks range
CCEP is targeting the ‘refreshment’ sub-sector of energy currently dominated by Lucozade Energy and Lucozade Zero
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Sibberi water brand acquired by mineral salt business Westlab
Birch water brand Sibberi has been snapped up by Westlab Group as the bath mineral salts business seeks to tap into the growing clean living trend.
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ASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Cawston Press adds Very Hungry Caterpillar Cloudy Apple juice
The NPD is “the first partnership of its kind with The World of Eric Carle”
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CCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character
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Category Report
Can pop outrun the taxman? Soft drinks category report 2017
Spreadsheet Phil is gunning for fizzy pop as he lines up the sugar levy. So who’ll pay the most and how can brands cut their tax bill?
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Fever-Tree looks to build familiarity with cardboard sleeves
The yellow packaging replaces the former predominantly black outer casing and brings it in-line with the four-pack sleeve
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Soft drinks hospital clampdown 'nonsensical' say suppliers
BSDA says move flies in the face of industry efforts to slash sugar content
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American heart journal report raises questions over sweeteners
The report claims artificially sweetened beverages are associated with increased stroke or dementia risk
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Coca-Cola could face £200m sugar tax from Classic alone
Sugar levy will hit Coca-Cola hardest due to its size but also the relative importance of full-sugar variants