All Soft drinks articles – Page 68
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NewsDash Water makes debut with wonky fruit & veg drinks
Founders Alex Wright and Jack Scott set up the brand with input from food waste charity Feedback
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NewsVita Coco ‘reaches for the beach’ with biggest UK media push
The multimillion-pound spend will run for four months, with a focus on London, Birmingham, Manchester and Edinburgh
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NewsMonster moves into bottles for new Hydro energy drinks range
CCEP is targeting the ‘refreshment’ sub-sector of energy currently dominated by Lucozade Energy and Lucozade Zero
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NewsSibberi water brand acquired by mineral salt business Westlab
Birch water brand Sibberi has been snapped up by Westlab Group as the bath mineral salts business seeks to tap into the growing clean living trend.
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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NewsCawston Press adds Very Hungry Caterpillar Cloudy Apple juice
The NPD is “the first partnership of its kind with The World of Eric Carle”
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NewsCCEP unveils TV ad to drive no-added-sugar Capri-Sun
The multimillion push introduces an animated Capri-Sun pouch character
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Category ReportCan pop outrun the taxman? Soft drinks category report 2017
Spreadsheet Phil is gunning for fizzy pop as he lines up the sugar levy. So who’ll pay the most and how can brands cut their tax bill?
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NewsFever-Tree looks to build familiarity with cardboard sleeves
The yellow packaging replaces the former predominantly black outer casing and brings it in-line with the four-pack sleeve
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NewsSoft drinks hospital clampdown 'nonsensical' say suppliers
BSDA says move flies in the face of industry efforts to slash sugar content
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NewsAmerican heart journal report raises questions over sweeteners
The report claims artificially sweetened beverages are associated with increased stroke or dementia risk
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NewsCoca-Cola could face £200m sugar tax from Classic alone
Sugar levy will hit Coca-Cola hardest due to its size but also the relative importance of full-sugar variants
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NewsSchweppes marks 225 years in UK with limited-edition packs
The packs will feature recipes of “rediscovered” cocktails and new variations of traditional concoctions
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NewsCoke ditching multibuys in shift to single price promos
Coca-Cola has continued to ditch multibuys as it looks to satisfy shoppers’ growing thirst for everyday low prices
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NewsLucozade Sport ad hails boxer Joshua ahead of big fight
Making its debut on 24 April, the 90-second clip tells the story of the fighter’s life
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NewsAdded sugar axed as Shloer overhauls portfolio
The SHS Drinks brand is preparing to avoid next year’s sugar tax
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Comment & OpinionWhy it's time to change the recipe of Classic Coke
Reformulating Coca-Cola sounds like heresy, but it can be done, while still meeting the brand’s flavour guidelines
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Analysis & FeaturesAs Life is canned, what's the next move for brand Coke?
The trade is unanimous: forget Life and push Pepsi Max rival Coke Zero Sugar
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NewsRibena, Rubicon Spring, Rio & Aqua Pura get set for summer
The soft drinks brands have announced a raft of marketing and branding activity.
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NewsOasis gets two sour flavours and 'quirky' brand push
Kiwi Apple Sour and Apple Cherry Sour will debut this month in a £1 PMP