All Soft drinks articles – Page 70
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News
Robinsons Fruit Shoot readies It’s My Thing kids’ campaign
Kicking off on 4 March, the push celebrates children doing what they are passionate about
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News
Danone and Nestlé Waters team up for bio-based PET bottle
The two suppliers have formed the NaturALL Bottle Alliance with startup Origin Materials
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News
Vimto sales drive 'strong performance' at brand owner Nichols
Vimto “significantly” outperformed the soft drinks category with sales up 4.7%
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News
Coca-Cola European Partners embarks on low sugar push
The soft drinks giant is launching new Zero Sugar variants, a multimillion-pound Diet Coke campaign and smaller cans
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News
Welsh botanical soda Lurvill's Delight bubbles back
Lurvill’s Delight was made until 1910 in South Wales
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News
Holly Willoughby signs up as Diet Coke brand ambassador
The This Morning host will lend her voice to ‘an exciting programme’ of promotional activity
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News
Vita Coco takes fight to Alpro with Coconut Milk Alternative
The PET packaging mimics traditional milk bottles
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News
PepsiCo strength at home adds fizz to Q4 sales
PepsiCo boosted sales 5% in its fourth quarter to $19.5bn thanks to steady demand in its domestic US market and a 53rd week in the financial year.
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News
Lucozade Zero to add Original flavour and launch £7m push
The new variant was the ’by far the most requested’ after the range’s launch last spring
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News
Grant Hearn made sales director at Clearly Drinks
Before joining the Northumbria Spring owner, he was sales director for frozen smoothie brand Frill
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News
Phrooti launches fruit waters following angel investments
The NPD comes in two variants: Raspberries & Strawberries, and Blackcurrants, Blackberries & Blueberries
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News
Vita Coco unveils ‘disruptive’ 750ml PET bottle
Pack format to be ’incredibly important’ for the brand’s ‘next evolution’, predicts CEO Giles Brook
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Comment & Opinion
Dry January is a challenge for industry as well as individuals
New research has revealed that dry January campaigns are having a lasting effect on the nation’s drinking habits … but will it last?
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News
Sugar levy 'unlikely to influence consumer behaviour'
PHE said it was down to industry reformulation to succeed in cutting sugar consumption
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News
Startup Bali makes debut with ‘super fruit’ Mangosteen drink
Launched by Chi’s founders, the startup aims to meet demand for functional beverages
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News
Coca-Cola Zero Sugar gets £4.5m Tastes More Like Coke push
Activations include a 20-second TV commercial that will run until the end of February
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News
Coke Christmas tour 'should be banned' say health experts
Coca-Cola strongly defended the use of the truck in its marketing
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News
Savse adds two new protein variants to Protein Punch
The NPD duo comprises Protein Smash and Protein Blast in 250ml bottles
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News
Revolution Waves zero-sugar soft drinks land at Tesco
The drinks have gone on to shelves at 32 Tesco stores across Yorkshire