All Soft drinks articles – Page 78
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NewsJamie Oliver sugary drinks move misguided, says soft drinks industry
BSDA director general Gavin Partington said industry efforts to help consumers make healthier lifestyle choices were proving far more effective than any tax
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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NewsNew low-sugar energy drink from industry veterans
Rolling into stores from next month, and with a Waitrose listing from August, Pow will be introduced in three flavours
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NewsB.Fresh adds green #greenglow drink without celery
The new #greenglow drink - which contains cucumber, spinach, romaine, iceberg lettuce, kale, lemon and ginger - launched online last week
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NewsLucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
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NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
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NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsWonderful Brands buys Pomegreat from administration
Wonderful Brands has purchased the assets of the Simply Great Juice Company from administration.
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NewsTesco hands most of own-label soft drinks supply to Refresco Gerber
Cott Beverages ditched as Tesco carries out consolidation play devised by CEO Dave Lewis
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NewsSummerhouse Drinks rolls out 'first Scottish tonic water'
Walter Gregor’s Premium Tonic Water, named after a Victorian minister in Pitsligo where the company is based, is available now in a 200ml bottle
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NewsMello, a raw fresh melon juice, redesigns and secures big listings
The updated range, rolling into 218 Waitrose and 19 Booths stores now, features a new “clean, bold and vibrant” label designed to communicate the brand’s premium credentials
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NewsLucozade boss elected new BSDA president
Peter Harding, chief operating officer of Lucozade Ribena Suntory, takes over the role from Dave Wallwork, founder of Feel Good Drinks
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NewsOrangina redesign aims brand at premium market
The brand will be hoping to reverse slipping sales, down 27.9% to £3.9m on volume down 40.7%
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Category ReportSoft drinks category report 2015
How do the calorie reduction efforts of UK soft drinks players compare with those of their counterparts overseas? And how are the steps being taken affecting sales?
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NewsCapri-Sun gets Minions tie-in, new flavour
The promo, which features on 10-packs of the juice drink, will give shoppers the chance to win a family trip to New York, as well as one of 2000 squishy Minions toys
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NewsStar Wars, Disney among licensed refreshments Dream Drinks bringing to UK market
The fruit juices are “certified to the highest standards of food production”, said the business, and contain natural vitamins, minerals and at least 30% fruit juice content
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NewsRocks revamps range with revised RTDs
The redesigned bottles feature a predominantly white label with colourful watercolour art, a new logo with a bolder typeface, and the message ‘100% squished’