All Soft drinks articles – Page 79
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Comment & OpinionYou can’t please everyone
Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues
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NewsInnocent moves into coconut water and carbonates markets
The launch also means Innocent is going head to head with Vita Coco, which claims 89% of the UK market and is led in the UK by Giles Brook
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NewsFever-Tree targets US growth as listed results show success
It achieved growth across all its regions, and launched in its 50th country during the year
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Analysis & FeaturesSpot the difference: soft drinks boundaries are blurring
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
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Analysis & FeaturesHealth matters: Brits splash out on low and no cal drinks
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
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Analysis & FeaturesMoney can grow on trees (or inside them at least)
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
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NewsTax sugary drinks now, demands professor
The professor leading the Responsibility Deal’s food network has warned the government “cannot afford” to ignore the case for a tax on sugary drinks
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NewsQcumber premium soft drink brings smaller can to market
Qcumber made its debut for Ocado in 2012 and was introduced to more than 700 Tesco stores this January
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NewsBritvic appoints Unilever's Kevin McNair as GB marketing director
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
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NewsSchweppes begins new ad campaign in midst of Tesco dispute
The ad campaign will run from the end of April across on-demand TV, cinema, digital and outdoor media
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NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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NewsSugar totals in energy drinks labelled "disgraceful"
Research by Action on Sugar showed that out of a total of 197 energy drinks surveyed, 78% would receive a red label for sugars per serving
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NewsWarm summer drives 2.4% rise in 2014 drink can volumes
The UK canned drinks market has recorded its strongest performance to date - boosted by ‘the warmest year since 1910’.
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NewsRed Bull adds Tropical flavour to Editions range
Red Bull is gearing up to add a Tropical flavour to its Editions portfolio.
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NewsRibena launches exotic holiday competition to promote Tropical range
The latest marketing push is designed to boost the profile of Ribena’s tropical range, which is currently in +48% value growth
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NewsSavse teams with Madeleine Shaw for digital campaign
Cold-pressed smoothie brand Savse has launched a year-long digital marketing campaign.
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NewsFruit Shoot launches kids' version of Tough Mudder endurance event
Britvic has joined forces with endurance event Tough Mudder to launch a version for kids.
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NewsBritvic first quarter revenues slide on tough UK trading conditions
Britvic has announced a 1.4% fall in GB revenues amid “challenging trading conditions”, but insists it remains confident of hitting full year profit expectations.
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NewsNichols reports second half sales boost on international growth
Global branded soft drinks group Nichols has reported UK sales ahead of the market and international sales that delivered double digit growth in the second half of its financial year.