All Soft drinks articles – Page 84
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NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsWonderful Brands buys Pomegreat from administration
Wonderful Brands has purchased the assets of the Simply Great Juice Company from administration.
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NewsTesco hands most of own-label soft drinks supply to Refresco Gerber
Cott Beverages ditched as Tesco carries out consolidation play devised by CEO Dave Lewis
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NewsSummerhouse Drinks rolls out 'first Scottish tonic water'
Walter Gregor’s Premium Tonic Water, named after a Victorian minister in Pitsligo where the company is based, is available now in a 200ml bottle
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NewsMello, a raw fresh melon juice, redesigns and secures big listings
The updated range, rolling into 218 Waitrose and 19 Booths stores now, features a new “clean, bold and vibrant” label designed to communicate the brand’s premium credentials
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NewsLucozade boss elected new BSDA president
Peter Harding, chief operating officer of Lucozade Ribena Suntory, takes over the role from Dave Wallwork, founder of Feel Good Drinks
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NewsOrangina redesign aims brand at premium market
The brand will be hoping to reverse slipping sales, down 27.9% to £3.9m on volume down 40.7%
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Category ReportSoft drinks category report 2015
How do the calorie reduction efforts of UK soft drinks players compare with those of their counterparts overseas? And how are the steps being taken affecting sales?
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NewsCapri-Sun gets Minions tie-in, new flavour
The promo, which features on 10-packs of the juice drink, will give shoppers the chance to win a family trip to New York, as well as one of 2000 squishy Minions toys
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NewsStar Wars, Disney among licensed refreshments Dream Drinks bringing to UK market
The fruit juices are “certified to the highest standards of food production”, said the business, and contain natural vitamins, minerals and at least 30% fruit juice content
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NewsRocks revamps range with revised RTDs
The redesigned bottles feature a predominantly white label with colourful watercolour art, a new logo with a bolder typeface, and the message ‘100% squished’
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Comment & OpinionYou can’t please everyone
Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues
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NewsInnocent moves into coconut water and carbonates markets
The launch also means Innocent is going head to head with Vita Coco, which claims 89% of the UK market and is led in the UK by Giles Brook
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NewsFever-Tree targets US growth as listed results show success
It achieved growth across all its regions, and launched in its 50th country during the year
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Analysis & FeaturesSpot the difference: soft drinks boundaries are blurring
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
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Analysis & FeaturesHealth matters: Brits splash out on low and no cal drinks
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
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Analysis & FeaturesMoney can grow on trees (or inside them at least)
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
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NewsTax sugary drinks now, demands professor
The professor leading the Responsibility Deal’s food network has warned the government “cannot afford” to ignore the case for a tax on sugary drinks
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NewsQcumber premium soft drink brings smaller can to market
Qcumber made its debut for Ocado in 2012 and was introduced to more than 700 Tesco stores this January