All Soft drinks articles – Page 91
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NewsVolvic Juiced enters gaming world with digital billboard
Volvic is to unveil a digital billboard that will give shoppers the chance to win prizes by squashing virtual fruit.
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NewsSoft drinks category shake-up in the works at Tesco and Asda
Tesco is preparing a radical shake-up of its soft drinks fixture – and called on drinks suppliers to slash sugar levels…
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NewsRobinsons Fruit Shoot unveils summer skills push for kids
Britvic has unveiled a new marketing push for Robinsons Fruit Shoot…
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NewsBeverage carton recycling level is rocketing
Half of all UK councils now collect beverage cartons from the kerbside for recycling…
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NewsOur smoothies make up three your five-a-day, Tesco claims
Tesco has launched a ‘3-a-day’ smoothie – despite DH stating smoothies can only count for two portions of fruit or veg…
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NewsBritvic's Robinsons squash adds 500ml double concentrate
Britvic has expanded its Robinsons portfolio with 500ml bottles of double-concentrate squash…
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NewsCott buys Calypso Soft Drinks and Mr Freeze
Cott Developments – a subsidiary of own-label soft drinks producer Cott Beverages – is to buy Calypso Soft Drinks and Mr Freeze.
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Category ReportFocus on soft drinks: Health, responsibility and stevia
Soft drinks brands have their work cut out dealing with the health lobby…
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Category Report
Focus on soft drinks: Alternatives to alcohol and own label
How are things faring in the non-alchoholic and own-label drinks departments? Part 3 of our special report turns the spotlight on these two sectors.
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Category ReportFocus on soft drinks: Promos and marketing
Part 4 of our Focus on soft drinks looks at tactics around promotions and marketing.
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NewsFruitBroo has coffee and tea in its sights
Clipper Teas founder Mike Brehme is hoping to shake up the hot beverage market with a new fruit-based hot drink…
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NewsIn the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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NewsCut-price rivals (and rain) hit soft drinks at independents
Independent retailers have borne the brunt of a flattening soft drinks market – with sales plummeting by double digits ove…
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Category ReportNostalgia is a popular flavour in recession
The continuing economic gloom has left its mark in soft drinks but not in the way you might think…
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Category ReportMixers try combos to tackle mixed sales picture
Staying in might be the new going out, but the recessional trend hasn’t extended to mixer drinks….
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Category ReportIconiq, Lucozade, Red Bull, Rockstar: Energy drinks NPD
Iconiq Drinks’ latest offering couldn’t boast any more on-trend credentials if it tried…
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Category ReportCoke falls as Red Bull skydives
Spend on advertising Coke was flat and Diet Coke and Coke Zero’s budgets were cut by a third last year…
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Category ReportSports and energy drinks: brands rule
Brands dominate sports and energy drinks, accounting for over 80% of the market by value and volume…
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Category ReportSmaller soft drink pack sizes prove a big hit
Bigger doesn’t necessarily mean better in soft drinks – especially as brands chase growth in convenience and on-the-go…
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Category ReportBelvoir, Ribena, Bottle Green, Jucee: NPD in squash
Belvoir Fruit Farms’ latest cordials and pressés are inspired by an English country garden…