Dr Pepper has been given a new look to help shoppers differentiate more easily between the Original and sugar-free Zero variants.

Original has retained its burgundy packing and logo but now also has a purple and red ‘splash’.

Zero has been given a more radical revamp, moving from burgundy to white packaging that includes the splash.

“The new packs give very clear brand identities,” said Selena Taylor, CCE trade comms manager.

Dr Pepper sales have risen 13.5% y-o-y to £83.1m [52w/e 1 October 2011].

Source

Vince Bamford

Topics