All articles by Sonya Hook – Page 2
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News
campaign trail - Wrigley's Extra Fusion
Wrigley's Extra Fusion chewing gum is hitting TV screens with a new advertising campaign that aims to provide a visual and audio banquet. Vibrant colours, 3D animation and a psychedelic mix of images are backed by a soundtrack from the Klaxons and...
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Black Magic overhaul taps Nestlé's dark side
Black Magic is getting an overhaul and moving into block chocolate, complete with its first marketing support for 15 years, as owner Nestlé responds to increasing competition from dark chocolate rivals. It is also adding an 85% Dark extension to its...
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Portion of fruit boosts appeal of cereal bars
Masterfoods plans to shake up the cereal bar market by introducing a product designed to offer health benefits and indulgence. The confectionery giant claims Frutasia, which comes in strawberry or apricot, will be the only cereal bar to...
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Percol hires Mount for an adventure in coffee
Wine guru Angela Mount has linked up with coffee producer Percol to encourage consumers to explore different flavours of coffee. Ex-Somerfield wine buyer Mount, whose tastebuds were once famously insured for £10m, will be working with...
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Heinz gives ketchup gourmet dimension
The sauces and condiments aisle is about to be shaken up by Heinz with the introduction of its gourmet ketchup range. Heinz Tomato Ketchup With a Twist, which will appear on shelves this April, has been created to appeal to a growing...
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P&G freshens laundry portfolio with Febreze
Procter & Gamble is investing £100m in a New Year spring clean for its laundry portfolio, with new concepts, fragrances and range extensions. The household goods giant is pairing up some of its biggest names, with the launch of both...
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Baileys dodges bullet in Christmas price war
Retailers have dropped Baileys as their weapon of choice in the annual Christmas drinks discounting war. In the run-up to Christmas 2006 the Diageo-owned brand retained a price of £12.50 per litre for the whole period - amounting to £2.66...
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Farne sweeps board for export excellence
Companies taking the best of British food and drink to the global market were in the spotlight this week, as Food from Britain dished out its coveted Export Awards for 2006 sponsored by The Grocer and the Royal Bank of...
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Stella: reassurance needed on its future
Poor old Stella. The great arthouse icon brand that was once 'reassuringly expensive' is now 'reassuringly cheap', a commodity brand in desperate need of a new direction. Triggered by multipack deals The Grocer's recent Christmas Pricewatch data...
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Distiller looks to Far East with trio
A UK spirit producer has created a range designed to appeal to international and domestic markets in a bid to capture the key growth areas of China and the Far East. Hayman Distillers, which originally created the Beefeater Gin brand but...
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Independents urged to stock premium ciders
Independents are losing out to the multiples by concentrating on white cider rather than premium, according to a leading industry figure. "They should allocate one shelf to premium and then they will get more people into the category than...
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News
Rubis - chocolate and red wine treat in one
A chocolate-flavoured fortified wine could be the answer for those looking for the ultimate indulgent treat. Wine giant Constellation Europe is aiming to shake up the fortified wine category with the launch of Rubis, a red wine infused…
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Blend of bubbles, blush and berries
A UK wine importer aims to fill an emerging gap in the market for entry-level wines created by consumers turning away from the declining ready-to-drink category. Paragon Vintners is launching Fresita, a blend of Chilean rosé sparkling...
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Pernod Ricard is quite happy to stay in dark
Drinks giant Pernod Ricard is putting its weight behind dark spirits with a raft of upmarket extensions for its core The Glenlivet, Martell and Havana Club brands. The producer has added a premium line to its The Glenlivet single-malt...
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Beer: a new lowalready
One of the UK's biggest brewers has reacted with "despair" to news that Yuletide beer prices have plummeted to new lows - with a month still to go until Christmas day. After heavy festive discounting by the major multiples last year,...
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Tamar Ridge offers rare Riesling to UK
A Tasmanian wine producer has bottled a rare Riesling and is offering it to the UK off-trade market. Tamar Ridge is launching Botrytis Riesling, which comes from selected areas of the Kayena Estate vineyards around the winery. The...
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Tesco backing trend of reduced alcohol drinks
Tesco is the latest supermarket to put its weight behind the emerging consumer trend for lower alcoholic products. The retailer said its latest sales data showed an increasing number of British drinkers were turning away from strong wines...
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Haven't you ad enough?
Take two ad campaigns. One is a high-budget affair featuring three Guinness drinkers who "evolve" into slimey newt-like prehistoric creatures. The other, also for Diageo coincidentally, is an equally arty big budget campaign featuring...
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Polish vodka vies for super premium share
Pernod Ricard looks set to go head to head with drinks producer Moët Hennessy UK in the battle to establish the super premium vodka segment in the UK's off-trade. The French drinks giant is launching Wyborowa Exquisite in the UK, using...
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Whisky prices set to soar as Chinese tipplers up demand
Scotch whisky prices in the UK are set to soar due to rising demand from China, distillers have warned. Scotch whisky is increasingly drunk by the Chinese as a mixer with green tea. Demand has nearly doubled, reducing supply to such an...
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