Southcorp is maintaining the impetus of its recently acquired James Herrick wines with a £500,000 advertising campaign running over the next 12 months. Prior to the brand's acquisition by Southcorp last November it had been supported by significant above and below the line activity. A spokesman said: "We are trying to get across the French heritage and Australian winemaking expertise." The first burst of ads in national broadsheets runs until July. They will be repeated in September, October and November and will run again from April to June next year. The quirky ads carry the catchline a classic French Chardonnay with a certain Je ne sais quoi'. The company is hoping to target upmarket consumers already drinking Vin de Pays or Australian Chardonnay who want something different. This initiative is on top of support for Southcorp's existing brands. Lindemans will have a new campaign in the run up to the Olympics in September and the Penfolds brand is due to be advertised at the end of the year. {{DRINKS }}

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