Spar has signed a deal with outdoor advertising firm Primesight to create hundreds of media sites in front of stores to drive up sales of fmcg goods.
Primesight, part of SMG, is surveying 1,500 stores to assess the viability of the six-sheet free-standing units.
Products advertised on the units are always linked to ranges in-store, predominantly confectionery, drinks and snacks. According to Primesight marketing manager Rob Francis, EPoS data from existing sites has revealed average sales uplift of 25%.
As well as sales increases, retailers also receive a monthly rental income for the site.
The Spar deal, which it is hoping to expand to more of its 2,700-store network, joins Primesight’s other retail partnerships, including Londis, Kwik Save, Somerfield, Co-op, Texaco and Jet.
Francis said the company was hoping to work with more c-store retailers. He added that advertising spend in the outdoor convenience sector had increased 120% since 2002 to more than £1.5m in 2004.
Primesight, part of SMG, is surveying 1,500 stores to assess the viability of the six-sheet free-standing units.
Products advertised on the units are always linked to ranges in-store, predominantly confectionery, drinks and snacks. According to Primesight marketing manager Rob Francis, EPoS data from existing sites has revealed average sales uplift of 25%.
As well as sales increases, retailers also receive a monthly rental income for the site.
The Spar deal, which it is hoping to expand to more of its 2,700-store network, joins Primesight’s other retail partnerships, including Londis, Kwik Save, Somerfield, Co-op, Texaco and Jet.
Francis said the company was hoping to work with more c-store retailers. He added that advertising spend in the outdoor convenience sector had increased 120% since 2002 to more than £1.5m in 2004.
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