The British Potato Council is recruiting six celebrities, dubbed Team Potato, for its autumn campaign, which will centre around promoting different varieties of the vegetable.
Six famous names will each represent a different potato variety in order to encourage consumers to try new types.
Quotes from the famous personalities are planned for use on packs of potatoes.
Team Potato will be launched at the start of British Food Fortnight on September 24 and run until the end of October.
A ‘Meet the mums’ roadshow will visit 10 locations and there will be a survey of favourite varieties and in-store tastings.
Six famous names will each represent a different potato variety in order to encourage consumers to try new types.
Quotes from the famous personalities are planned for use on packs of potatoes.
Team Potato will be launched at the start of British Food Fortnight on September 24 and run until the end of October.
A ‘Meet the mums’ roadshow will visit 10 locations and there will be a survey of favourite varieties and in-store tastings.
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