All articles by Stefan Chomka – Page 3
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News
There's gold in them there aisles
The time has never been better to dust down your CV and seek that promotion. Competition in the market is now so fierce that retailers are willing to shell out top dollar for the best staff, according to our biggest retail salary survey yet....
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Fox's has wholesome way of raising the bar
Northern Foods is pushing its Fox's biscuit brand into healthier territory with the launch of a five-strong Naturally Fox's sub-brand. The new brand hits the aisles at the end of January and meets growing consumer demand for natural...
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Profile Revisited
Farmhouse Fare, the premium pudding company, has seen wide-ranging changes over the last year, not least of which was its acquisition, in October, by Daniels Chilled Foods, owner of the Covent Garden Soup brand. It's no surprise the company,...
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Company Profile V Water
It's not often that a hangover changes the course of someone's life. But if it hadn't been for one particularly bleary-eyed morning after, V Water, the brainchild of Walter Faulstroh and Chris Coleridge, (pictured on facing page)...
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UBUK goes nuts with brands for New Year
UBUK is welcoming in the New Year with a range of snacking launches as well as slashing the saturated fat content across its crisps portfolio. New for 2007 is limited edition McCoy's Jackets, available from March. The crisps are made...
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Trident aims to do it for habitual chewers
Cadbury Trebor Bassett is putting £10 million behind the anticipated UK launch of its chewing gum brand Trident, including TV advertising and a sampling campaign that will reach 10 million consumers. Instead of going head-to-head with...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months. From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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Sipahh straws finally sucking it to the UK
A small Australian company is finally bringing its brand of flavoured drinking straws to the UK after settling a dispute with Nestlé over the launch of the similar product, Nesquik Magic Straws. Strawtech is also boasting that the...
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McCain oven chips go for a green light
McCain has developed what it claims is the first oven chip to score green across the board under the FSA's traffic light labelling system. Its new Rustic Oven Chips are cut thicker than standard products and also have the skins left on....
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Iconic brand bows to state health pressure
Heinz is responding to calls for healthier product formulations with a reduced salt and sugar variant of its iconic tomato ketchup. Due to hit shelves at the beginning of the new year and timed to coincide with healthy eating resolutions,...
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Diet Coke seeks new hunk for the ladies
Coca-Cola GB is seeking a new hunk to front a multimillion-pound Diet Coke TV ad campaign aimed at reinforcing the drink as one for the ladies. Three adverts being shot next month for screening next year on TV and in cinemas will build on...
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Jordans hot on trail of healthy breakfast
Jordans is unleashing a broad attack against its major rivals with launches into the porridge, healthy cereal, muesli and cereal bar categories. The company has unveiled seven new products that will rival offerings from Weetabix, Quaker,...
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Tastes to shout about in low-cal innovations
WeightWatchers from Heinz is returning to the small screen after a three-year absence as part of a £5m investment in the brand, which will also include six new frozen lines. Three new desserts and three ready meals are joining the range...
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Pepsi goes to the Max on YouTube
PepsiCo is linking up with website of the moment YouTube as its battle with Coca-Cola for supremacy in male cola intensifies. A Pepsi Max-branded channel runs on YouTube later this month, which will link to a new-look site. Both encourage...
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Premier takes on Heinz with Batchelors soups
Premier Foods is launching yet another attack on Heinz, this time pitching its recently acquired Batchelors brand against its rival in the canned soups category. A range of four canned soups is being developed under the Batchelors name to...
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Cool cocktail mixer is a breath of fresh air
A product that does away with the need to have fresh fruit on standby for making a gin & tonic or cocktails has been developed by new company Frecco. It produces individually packaged ice cubes made from mineral water, fruit juice and...
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Taut aims for big time with sports cap switch
Sports drink brand Taut is launching an all-out attack on Lucozade Sport and Powerade with an aggressive marketing campaign and new packaging that will pitch it more effectively against its rivals. The company is ditching its pouch format...
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News
After Eights move away from the dinner table
Nestlé Rowntree is pushing its After Eight chocolates into the countline category for the first time in a bid to introduce the brand to a younger generation of consumers. Packs of bite-sized dark chocolates with a mint fondant centre, in...
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Organic soup for kids is first in UK
A new company has identified soup as an easy way of getting nutritious food into children and is launching a range of products specifically? targeting them. Available from this month, My Little Soup is the first brand from Luscious...
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News
Coca-Cola in review of health credentials
Coca-Cola is embracing new drinks - including coffee - as part of its global strategy to counter a slump in its signature fizzy drinks sales. The company is tackling the might of Starbucks with an entry into the lucrative coffee shop...
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