All articles by Stefan Chomka – Page 4
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News
Speciality show
If the industry required any more proof as to the growing popularity of speciality foods, visitor numbers at this month's Speciality & Fine Food Fair should provide reassurance. According to organiser Fresh RM, more than 6,000 people...
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Research Notes
Continental cheese (excluding blue cheese) is one of the poorest-performing sectors in the cheese category. It is worth £229m and is declining at 1.0%. The strongest sectors: territorials (excluding blue), mini portions and British blue are...
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Can Heinz expand in the condensed sector?
Heinz is attempting to steal Campbell's crown in canned condensed soup by launching three of its own products into the category. The soup brand leader is also taking the fight to closest rival Baxters with the creation of 12 vegetarian...
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More extras join special cast
Forget the recent baked beans wars that have stolen many a tabloid headline during the past six months. Or the rise of Omega-3 products that are now cropping up across all areas of the market. If you want a category in which there has been,...
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News
Blind brilliance means sloppy and soggy's out
Schwan's is attempting to turn around the fortunes of the frozen quiche market with an extension to its Chicago Town brand that promises a ready-prepared product more akin to those made from scratch. Schwan's is launching a Chicago Town...
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P&G pushes Gourmet credentials of Pringles
Procter & Gamble is responding to the recent relaunch of Walkers' Sensations by further pushing the premium credentials of its Pringles brand. The company is developing a Pringles Gourmet range, with the flavours expected...
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Premium injection for meat snack category
The Black Farmer is diversifying into the savoury snacking category with the launch of a high meat-content sausage roll. The company, which is best known for its sausages as well as a range of sauces, is making its first entry into...
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Kit Kat wins big with Big Bro ticket promo
One lucky member of the public may have managed to land a place in the Big Brother house by getting their hands on the correct golden ticket, but the real winner has been Nestlé Rowntree. According to the company, sales of...
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MDC ads target teens
Style-obsessed teenagers are the target of a new campaign by the Milk Development Council that will set out to show the white stuff can be just as good for their looks as for their bones. The £3m Naturally Beautiful campaign will...
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Coke adds Zero for the males
Coca-Cola Enterprises is launching the most intensive marketing programme in its history to support its new Coca-Cola Zero drink. The zero sugar drink, which is targeted at 20 to 29-year-old males, is billed as the company's...
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Smarties go all natural colours
Smarties is being given a child-friendly makeover to boost the confectionery's appeal among parents increasingly concerned about the sweets they give to their children. From June the confectionery will be free from artificial...
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Keeping an Eye on the freezer
Unilever has enlisted the help of a restaurant critic in a £21m campaign for its Birds Eye brand, which it hopes will change negative consumer perceptions of frozen food. The company is this month embarking on a TV, radio, press...
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News
Little Dish caters to small children
A new food company, set up to look after the little people, is launching its first products, hand-prepared meals for toddlers, this month. Called Little Dish, it is the brainchild of managing director Hillary Graves and John...
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News
Haribo's kosher appeal
Ingredients specialist Forest Tree Foods is extending its range of Haribo-branded halal, kosher and vegetarian confectionery with a raft of new lines. Launching in mid-April, the products are the results of a joint...
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